Digiday

MARCH 3, 2024

Interested in sharing your perspectives on the media and marketing industries? Brands and retailers have almost no choice but to be on both Facebook and Instagram in today’s social media landscape. But that doesn’t mean they have to spend the same amount on the Meta-owned sibling platforms.

Retail 85

Retail Media Marketing 85

Exchange Wire

JULY 27, 2023

Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The post Kevel Establishes OpenRTB Protocol for Retail Media appeared first on ExchangeWire.com.

Retail 98

Retail Media Advertising 98

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 90

Retail Media Advertising Manufacturing 90

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. At the end of October, Omnicom, the global media, marketing and communications holding company, announced that it was adding Flywheel to its portfolio at the notable cost of $835 million. Flywheel offers a platform that serves advertising across more than 400 major digital marketplaces.

Retail 113

Retail Electronics Media SEO 113

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. The guidelines will be open for public comment through October 13. Why we care.

Retail 125

Retail Media Cookies GDPR 125

MNTN

SEPTEMBER 1, 2023

There’s nothing like a little retail therapy — and it looks like streaming platforms are very aware of that fact. A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts are anticipating in US retail media CTV ad spend.

Retail 98

Retail Media Ad Targeting Advertising 98

Ad Monsters

APRIL 2, 2024

In 2024, research predicts advertising revenue will soar significantly across diverse sectors, driven by digital platforms and surpassing expectations, marking a pivotal year in industry growth. Retailers and travel brands will contribute to the boon by increasing ad spend by 9%; automotive will spend 6% more over 2023.

Non-Profit 119

Non-Profit Banner Retail Media 119

Ad Monsters

APRIL 19, 2024

In this exclusive Q&A, delve into Lavin’s perspective on the current state of cannabis advertising, the budding trends on the horizon, and the perennial quest to keep the industry’s message both loud and legal. Lynne d Johnson: With such a diverse landscape of advertising regulations across different states in the U.S.,

Retail 110

Retail Education Manufacturing Audience 110

Martech Series

DECEMBER 6, 2022

Catalina’s partnership with Yellowbrick significantly enhances the performance of our data platform and reduces costs. The post Catalina Deploys Yellowbrick Cloud Data Warehouse to Enhance Customer Relationships with CPG, Agency, and Retail Industries Worldwide appeared first on MarTech Series.

Retail 94

Retail Agency Impressions MarTech 94

Martech

APRIL 12, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Machine Learning 113

Machine Learning Marketing Healthcare eCommerce 113

VideoWeek

APRIL 17, 2024

Flywheel Digital, a digital commerce platform bought by Omnicom last year, was a significant contributor to this growth, according to Omnicom executives. All of the agency holding companies are therefore investing heavily in their retail and commerce data capabilities. percent organic growth in Q1.

Retail 52

Retail Agency Cookies Media 52

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings.

Retail 98

Retail Media Audience Agency 98

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 113

Retail Media eCommerce ROI 113

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. What is Retail Media Advertising?

Ad Tech 106

Ad Tech Retail Media Advertising 106

Martech

APRIL 25, 2024

CPG and retail are major categories spurring the growth in investment in CTV. CPG investment is expected to grow 20% YoY this year, retail 30%. Video ads on social platforms are expected to see the ad type’s second consecutive year of 20% growth. Image: IAB, “2024 Digital Ad Spend & Strategy Report.” Social video.

Video Ads 66

Video Ads Retail MarTech Marketing 66

Digiday

DECEMBER 26, 2023

This year has been a bit of an emotionally exhausting one, whether you’re talking about marketing or media. The economy, fragmenting social platforms, revenue (or lack thereof) — we’ve all been through a lot. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 87

Cookies Retail Media Agency 87

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. However, both left me wanting more.

Public Relations 127

Public Relations MarTech Retail Marketing 127

Digiday

OCTOBER 5, 2023

Interested in sharing your perspectives on the media and marketing industries? As brands and retailers dole out their marketing spend through the end of the year and determine how the different social media platforms will play into their holiday marketing strategies, it’s important to know the value they place on each platform.

Retail 87

Retail Media Marketing 87

Digiday

OCTOBER 19, 2023

Interested in sharing your perspectives on the media and marketing industries? The social platform formerly known as Twitter is in flux. And brands and retailers might be shifting away from including it (now X) in their marketing strategies. Join the Digiday research panel. This is a member-exclusive article from Digiday.

Retail 85

Retail Media Marketing 85

Digiday

SEPTEMBER 25, 2023

Interested in sharing your perspectives on the media and marketing industries? It’s really a marketing cliche at this point: Brands and retailers have to meet consumers where they’re spending their time to give themselves the best chance of capturing as many of their dollars as possible.

Retail 80

Retail Media Marketing 80

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. As the holidays approach, these same retailers will again pull out all the stops. This survey of 500 U.S. Holiday pressure.

eCommerce 122

eCommerce Retail MarTech Marketing 122

Martech Series

FEBRUARY 23, 2023

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers. In fact, 85% of CPG brands are planning to move additional marketing dollars toward retail media networks.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Ad Tech Daily

MARCH 16, 2023

Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich.

Retail 95

Retail eCommerce Food Ad Tech 95

Basis

DECEMBER 1, 2023

Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. Looking to make the most of all the new opportunities available to retail marketers in 2024? And retail media networks (RMNs)?

Retail 65

Retail Marketing Food ROI 65

The Ad Tech Blog

APRIL 24, 2024

The combination of AI and AR in advertising is set to transform the ad industry by offering new ways to connect with and captivate audiences. AI systems in AR advertising are capable of processing vast amounts of data from various sources, including social media, browsing habits, and purchase history.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Digiday

DECEMBER 18, 2023

This year gifted the industry a boom in generative artificial intelligence , the proverbial death of Elon Musk’s X and another year of delay in Google’s crumbling third-party cookie. One platform to rule them all At this point, the list of everything that is or can be an ad network is growing.

Marketing 95

Marketing Ad network Cookies Retail 95

Ad Monsters

JANUARY 12, 2024

It’s time for CTV professionals to rely on AI and video-level data. “Going into 2024, the streaming industry should be paying close attention to AI. A move toward more advanced measurability will drive standardization within the industry to ensure that metrics are comparable across different platforms and campaigns.

Viewability 111

Viewability Electronics Retail Audience 111

Martech

JANUARY 6, 2023

AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. The first advertiser on board is grocery chain Albertsons.

Retail 120

Retail Media Advertising MarTech 120

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. There are also national brands that want to expand in specific local markets.

Advertising 117

Advertising Marketing Geo targeting Retail 117

Martech Series

SEPTEMBER 30, 2022

DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Retail media is estimated to be a $100 billion opportunity.*

Media 82

Media Retail Viewability Electronics 82

Martech

NOVEMBER 28, 2023

Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63 Cross-platform advertising In an increasingly saturated market, cross-platform advertising is essential. Get MarTech! In your inbox.

Advertising 105

Advertising Conversion Rate Conversion Impressions 105

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers. As a result, we decided to create and build the capability.

eCommerce 72

eCommerce Media ROI Retail 72

Martech Series

OCTOBER 13, 2022

For the first time, brands will have inventory data from 40 retailers to activate digital media buying based on in-store availability. The solution provides marketers with daily SKU-level inventory data available for the first time on The Trade Desk platform.

Media 86

Media Retail Marketing MarTech 86

Digiday

JULY 23, 2023

Commerce acceleration platform Pacvue last week published its Q2 advertising results across the three major e-retailers, using performance data from thousands of advertisers across brands and categories. Agencies are definitely seeing the rise in retail media networks. Continue reading this article on digiday.com.

Media 63

Media Agency Retail Advertising 63

Martech

DECEMBER 16, 2021

The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Why we care. No surprise that the pandemic is accelerating that.

Retail 115

Retail Media MarTech Marketing 115

Digital Remedy

NOVEMBER 30, 2023

The consumer packaged goods (CPG) industry is elbowing through a tight market. The State of the CPG Industry The CPG industry is as impactful for global advertising shares as it is essential for consumers. A strategic allocation of budgets speaks volumes about where CPG brands anticipate the highest return on investment.

Food 105

Food Retail Shipping Audience 105

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time. It’s so important and also constantly changing.

eCommerce 110

eCommerce Retail MarTech Education 110