Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes?

ROI 113

ROI Communications Marketing MarTech 113

Ad Rants

DECEMBER 13, 2023

Elevating Safety Shoe Retail Through SEO and Innovative Marketing Strategies One standout player is making significant strides in the competitive landscape of online safety shoe retail: Safety Kicks. Email Marketing Precision : It leverages the power of personalized email marketing.

SEO 236

SEO Retail Audience Fashion 236

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Here’s a list of key things CEOs should know about social media in business marketing. It won’t just appear, it’s not clean and simple like other marketing channels. Do we have a strategy? Do you need a strategy?

Media 96

Media Display Advertising MarTech Marketing 96

Ad Rants

AUGUST 24, 2023

After all, it is a great strategy for companies who wish to tap into a global audience in our modern, increasingly interconnected world. In fact, more companies are now optimizing their websites for international markets after recognizing its potential. This is where SEO practices for international websites can help.

SEO 186

SEO Audience ROI Retail 186

Martech

NOVEMBER 10, 2023

This transition opens doors to enhanced features, improved performance, and increased security, ensuring that Drupal remains a leader in web development.” Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready.

MarTech 115

MarTech ROI Cookies Marketing 115

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Dig deeper: How consent management platforms support data privacy compliance Implementation considerations An implementation plan is a must. Fuel for your marketing strategy. It’s time to take action.

Cookies 125

Cookies Marketing Banner Conversion 125

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. For this prompt, try selecting the marketing manager persona. I am trained with MarTech content. Click here to start.”

Conversion Rate 101

Conversion Rate Conversion MarTech Marketing 101

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing 110

Marketing Machine Learning Audience MarTech 110

VideoWeek

APRIL 23, 2024

Nordic streaming company Viaplay has reported a solid start to 2024, becoming the latest European broadcaster to indicate signs of recovery in the TV ad market. And for Viaplay it was tougher than most, forcing the company to reverse its international rollout and exit several markets, including the UK, Poland and the Baltics.

Non-Profit 59

Non-Profit Marketing Advertising 59

Martech Series

FEBRUARY 15, 2023

Marketers will invest in updating their data infrastructure and improving data privacy and compliance Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a new survey conducted by Lytics , a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%.

Search Advertising 89

Search Advertising ROI Cookies MarTech 89

Basis

JANUARY 26, 2024

Since those early years, the evolution of New Year’s resolutions has maintained one commonality: future improvement. We aim to stop bad habits, start healthy ones, or make big changes that stretch us out of our comfort zones—setting goals to reach, creating strategies to achieve them, and identifying ways to track our progress.

Advertising 78

Advertising Marketing Cookies Impressions 78

Ad Monsters

FEBRUARY 9, 2024

By leveraging the combined data of TransUnion and Neustar, the TruAudience enhanced identity graph boosts scale and accuracy, resulting in better recommendations for marketers. Today’s successful marketing strategies rely on accurate targeting and personalization. Marketers who don’t have both aren’t likely to meet their KPIs.

Cookies 106

Cookies Ad Tech Ad Targeting Impressions 106

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Machine Learning 110

Machine Learning Media Advertising Retail 110

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

MarTech 108

MarTech eCommerce Conversion Rate Healthcare 108

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The list of changes marketers must cope with now isn’t getting shorter. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Pop-Up 123

Pop-Up MarTech Marketing Conversion 123

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Marketers can use natural language processing (NLP) to ask questions about existing customer data.

MarTech 113

MarTech Marketing Audience 113

Marketing Tech News

FEBRUARY 24, 2023

More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%).

Media 87

Media Marketing ROI Advertising 87

Martech

OCTOBER 24, 2023

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Improved ads package. Its photo classification abilities. The accuracy of the Yelp Waitlist. Why we care.

Ad Targeting 117

Ad Targeting MarTech Conversion Advertising 117

Digiday

MARCH 19, 2024

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic.

Machine Learning 74

Machine Learning Media Healthcare Impressions 74

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Part of this focus is an insistence on letting strategy lead the way in making decisions. Curiosity Curious marketers want to know everything.

Marketing 93

Marketing MarTech eCommerce Audience 93

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. Supporting efficient workflows across markets.

MarTech 116

MarTech Conversion Rate eCommerce Conversion 116

Martech

DECEMBER 4, 2023

I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including my own, had AI in the title or in the session description. Regardless, Gartner reports that 63 percent of marketing leaders plan to invest in generative AI in the next 24 months. Artificial intelligence.

MarTech 125

MarTech Marketing Conversion 125

Smart Insights

MAY 12, 2022

Streamline your planning and measurement of digital marketing with the RACE Framework and growth process We created the RACE Framework and growth process to help marketers and business owners plan and manage their digital marketing strategy in a more structured … The post Introducing The RACE Framework: A practical framework to improve your digital (..)

Marketing 98

Marketing 98

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing 130

Marketing MarTech Finance ROI 130

Martech Series

JANUARY 30, 2023

Seasoned marketing and operational leaders from Atlassian and Google join DocuSign DocuSign announced two new executive appointments to round out the company’s leadership team: Robert Chatwani as President & General Manager, Growth, and Anwar Akram as Chief Operating Officer. ” said Allan Thygesen, CEO of DocuSign.

Marketing 88

Marketing Communications Public Relations MarTech 88

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. I am trained with MarTech content.

eCommerce 107

eCommerce MarTech Media Marketing 107

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. Additionally, take into account the power of A/B testing.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

A/B Testing 117

A/B Testing Audience eCommerce Cookies 117

Digiday

APRIL 2, 2024

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. In the new Best Use of AI category, home security leader Ring used AI to enhance its marketing strategy, particularly in search, amid growing competition.

Click Through Rate 59

Click Through Rate Media Retail Impressions 59

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic.

Marketing 98

Marketing Account-Based Advertising Communications MarTech 98

Martech

DECEMBER 14, 2023

It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy. If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024.

MarTech 119

MarTech Fashion Retail Communications 119

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing 110

Marketing Impressions MarTech Conversion 110

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Brands and marketers will demand more sustainable inventory. We did a lot of things to improve efficiency, and an unintended consequence was that we also lowered our carbon emissions.”

Ad Tech 108

Ad Tech A/B Testing Viewability Finance 108

Spoton Digital Media

JUNE 20, 2023

Customers and markets change, and when they do, business changes. Recessions, seasonality, and other market shifts impact sales, revenue, and how a business is perceived and used by customers. In some cases, these market shifts can cause dips in business that may trigger concern. Know what to look for before it happens.

Marketing 96

Marketing Communications Conversion Audience 96

Martech Series

JANUARY 26, 2023

He will implement strategic direction, deploy KPI-driven improved processes and lead major key projects that are critical to the company’s growth. With his wider responsibilities, he will be critical to executing our accelerated growth plan.” Marketing Technology News: Coming Soon: A Cookieless Future?

MarTech 89

MarTech Marketing Audience Media 89

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 127

Conversion Conversion Rate Marketing Audience 127

Martech Series

NOVEMBER 14, 2022

GoodFirms , a globally renowned research, ratings, and reviews platform, recently released its new research report, “Scenario Planning – Objectives, Benefits, and Methods of Application” It attempts to identify and analyze the objectives, benefits, types, application methods, and challenges in scenario planning.

Communications 85

Communications MarTech Marketing Audience 85