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This week’s roundup of AI-powered martech releases

Martech

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways. Business email address Subscribe Processing.

MarTech 115
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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM.

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Why we care about marketing attribution modeling

Martech

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. These pathways are specific touchpoints throughout that journey, such as: Opening an email. What improvements can I make to the buyer’s journey? Why is attribution modeling so important?

Marketing 119
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??Web3 Crashes the Omnichannel Party; More Effective Optimization, Cross Channel and Screen Targeting

Ad Monsters

The opportunities Web3 offers marketers in delivering more effective targeting and optimization can be broken down into three buckets; a more impactful CRM platform, interoperability between media channels, and first-party data acquisition. We’ve focused on getting consumers’ consent to email their inboxes.

Pop-Up 96
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The greatest hidden cost to marketing success: Ineffective communication

Martech

Marketing leaders know that success today increasingly comes down to agility. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth.

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Best Marketing Automation Tools: 25 Options to Grow your Business

AdvertiseMint

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

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Data clean rooms: A beginner’s guide

Martech

As a result, their marketers can now run more targeted — and therefore more efficient and effective — activations, for example, in paid media. Data exchanges and data markets may also provide additional data enrichment capabilities in the context of a DCR. However, most are relatively smaller firms with limited market presence.

Retail 98