MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Martech

APRIL 17, 2025

Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Take PMax, which by default includes branded queries and retargeting audiences. But what if this approach has the exact opposite effect? Consider the following: Branded search. Performance Max campaigns in Google.

Retargeting 99

Retargeting Non-Profit ROI Conversion 99

Single Grain

APRIL 27, 2025

The right bid strategy can significantly improve your ROAS by ensuring you’re paying the right price for each impression or click. View-through attribution : Account for impressions that influenced conversions even without clicks. Heres how you can retarget your users to benefit your bottom line.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Benefits of B2B Retargeting Business decision-makers are busy and business purchases can often need a host of approvals. B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Martech Series

OCTOBER 18, 2022

Further, Volta’s network of more than 5,400 digital media screens support enhanced ad executions including real-time weather triggers, 3D creative, and mobile retargeting. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Impressions 75

Impressions Media Advertising Retargeting 75

InMobi

JANUARY 15, 2015

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different. Mobile app purchase lifecycle via Xoriant 2.

Retargeting 52

Retargeting ROI Conversion Rate Pop-Up 52

AdExchanger

SEPTEMBER 21, 2022

Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. But standardizing contextual data taxonomies can be difficult, and the buy.

Retargeting 102

Retargeting Cookies Impressions Audience 102

Single Grain

APRIL 8, 2020

To analyze your Instagram account and find your top-performing posts, you can use Whatagraph’s Instagram Analytics Reporting tool: Whatagraph will go through your entire account and tell you which posts got the most impressions, likes, saves, comments, etc. 6 – Create Special Retargeting videos. 2 – Use Subtitles.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

OCTOBER 3, 2019

How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. The more clicks you get in relation to impressions, the less you pay for each action.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

MNTN

JANUARY 6, 2025

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across the web and mobile to recent site visitorsas well as to viewers who had seen their Performance TV ad.

Advertising 52

Advertising Retargeting CPA Audience 52

Ad Monsters

NOVEMBER 29, 2024

This fragmentation dilutes the value of each impression, particularly if advertisers can’t easily target their desired audiences at scale. Cross-CTV Retargeting: As viewers consume content across many other CTV apps and channels, integrating cross-CTV retargeting becomes crucial.

CPM 52

CPM Audience Ad Inventory Retargeting 52

illumin

SEPTEMBER 19, 2024

Better targeting: There is less wasted ad spend as targeting is more effective and weighed against impressions. Additionally, with programmatic advertising, advertisers can pay for ad impressions instead of paying a flat rate across all platforms. How does programmatic advertising work? This can be through cookies or a tracking pixel.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Single Grain

JUNE 15, 2020

Now we have 3,100 conversions at $20.4K: Since TSF was only capturing 40% of impression share for their search terms, that meant their ads were only showing up 40% of the time when people searched for their keywords. This increased the client’s impression share from 40% to 95%. 4) Opened Up Retargeting to ALL Products.

Food 105

Food eCommerce Retargeting Conversion 105

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. What’s driving these impressive results? Ready to turn those impressive dynamic SVG metrics into your reality?

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

MNTN

FEBRUARY 10, 2023

And those advertisers were able to expand their reach as well, with impressions served to 69% more users. As a result, our data found that advertisers on CTV reached 64% more users when prospecting than retargeting, but had a 5X higher ROAS for their retargeting campaigns vs. prospecting.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

PubMatic

MAY 15, 2025

The Mood Matters: Gaming Is a Joyful, High-Intent Environment According to PubMatics 2025 Gaming Sentiment Study , an impressive 94% of gamers feel happy while playing. The opportunity is clear: mobile gaming represents a high-value channel ready for smarter, more seamless advertising, and both sides are ready to engage.

Retargeting 64

Retargeting Banner Audience Impressions 64

Single Grain

NOVEMBER 22, 2019

4) Reuse the Image in On- and Off-site Retargeting Content. Let's say that's the search result that drove a certain visit: So you can use Finteza to create a campaign to serve them ads with the following banners: Dive Deeper: How to Easily Set Up a High-Conversion Facebook Retargeting Campaign.

Conversion 133

Conversion SEO Retargeting Mobile Search 133

illumin

APRIL 22, 2025

Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to whats known as digital waste. These impressions are served to users who may never engage with them, leading to unnecessary data traffic and additional energy consumption.

Advertising 82

Advertising Marketing Ad Inventory Impressions 82

MNTN

JANUARY 15, 2025

Overall, your broadcast costs vary depending on the following factors: Region The more localized the region, the lower the TV ad cost (because the number of impressions aired is lower than if you were to air on national television). While national ad spots tend to be more expensive, they generally yield a better return on investment.

Audience 98

Audience Ad Space Advertising Retargeting 98

Martech Series

FEBRUARY 9, 2023

Incorporate retargeting to keep your brand top of mind. Retargeting involves showing ads to people who previously visited your website or engaged with your brand. Retargeting nurtures demand and further establishes brand preference by leveraging the principle of effective frequency.

Audience 95

Audience Retargeting Marketing Education 95

Single Grain

JUNE 17, 2025

” Phase 4: Conversion – Retargeting with Social Proof Deploy retargeting campaigns featuring customer success stories and case studies to viewers who engaged with your earlier content but haven’t converted yet.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

MNTN

FEBRUARY 12, 2025

Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions. This results in higher conversion rates and a stronger return on investment for B2B marketers.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

OCTOBER 2, 2019

Low impressions. Solid impressions. High impressions. Standard event codes have made it much easier to do this so you can track the success of your campaigns and ideally retarget based on triggered actions. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. Higher bids required. Average bids.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Martech

APRIL 22, 2025

Actionable ABM tip : Explore PBA tools or platforms like RollWorks for contact-level insights and retarget individuals who engage with your content through LinkedIn Ads or other pipelines. When measuring ABM campaign performance, go beyond vanity metrics like impressions or clicks. Measuring success: What really matters in ABM?

Conversion Rate 93

Conversion Rate Retargeting MarTech Marketing 93

Basis

JANUARY 2, 2025

With MFA impression volume increasing by 19% YoY in 2024, there is a pressing need to ensure ad spend is going to high-quality inventory. additional use of premium and curated inventory , and media mix modeling for measurement. They also help mitigate the risks of wasting ad spend on low-quality sites, which has become a growing concern.

Advertising 105

Advertising Retail Cookies Video Ads 105

MNTN

FEBRUARY 27, 2025

Stronger Retargeting and Demand Generation Audiences familiar with your brand are more responsive to demand generation campaigns , which include retargeting ads, email campaigns, and other mid-to-bottom funnel strategies. This boosts engagement rates and increases the likelihood of converting MQLs into SQLs faster.

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Single Grain

APRIL 27, 2025

When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. Display networks: Moderate fatigue rates, especially with retargeting campaigns. For lower-frequency channels like LinkedIn, you might extend that timeline to 14-21 days.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Martech

APRIL 20, 2022

There is some overlap between the groups: 20% who said retargeted ads are creepy also acknowledge they’re helpful or at least acceptable if they help keep web platforms free. Also, while “personalized customer experience” is practically marketing gospel, consumers aren’t impressed. Why we care.

Advertising 124

Advertising Shipping Retargeting MarTech 124

Single Grain

SEPTEMBER 2, 2019

Yes, you have to pay, but you can also get significantly more impressions and, ultimately, results. Display Ads work much like Facebook’s ad system: advertisers can target users based on things like interest and retarget to have their ads appear in relevant placements on participating sites online. 5) Trigger Retargeting Campaigns.

Retargeting 101

Retargeting Shipping Banner Audience 101

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

MAY 2, 2024

It measures impressions, reach and frequency on linear TV. It provides data for optimizing campaigns by retargeting exposure-based audiences across linear, streaming and digital channels. Tunnl’s Reach & Frequency provides audience-based linear TV exposure measurement and optimization. Monocle is an AI-powered promotion platform.

MarTech 109

MarTech Retargeting Audience Impressions 109

Single Grain

APRIL 13, 2025

Implemented account-based retargeting to reinforce key messages. Personalization at Scale The most impressive results came from companies that achieved true personalization without overwhelming resources: Implemented modular creative approaches for efficient customization. Developed role-specific messaging for different stakeholders.

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Single Grain

NOVEMBER 14, 2023

3) Opt-Intelligence Opt-Intelligence is a unique platform that charges per lead rather than per impressions or click-throughs as is standard in the world of PPC. This company serves hundreds of millions of impressions in over 200 countries, so advertisers have a wide range of options when it comes to geotargeting.

Ad network 98

Ad network Conversion CPC CPM 98

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across web and mobile to recent site visitors—as well as to viewers who had seen their Performance TV ad.

Advertising 98

Advertising Retargeting CPA Audience 98

Advendio

APRIL 4, 2023

Advertising supply-side platforms (SSPs), that sell advertising impressions. Ads aren’t clickable here but are retargetable. Retarget viewers who’ve proven to be relevant by how they’ve interacted with your content and ads on other platforms. Retarget CTV viewers across the internet once they’ve shown interest in your CTV ads.

Retail 95

Retail Media Real Estate Retargeting 95