Martech

OCTOBER 11, 2024

Here’s what happened on LinkedIn this week when HockeyStack, a software vendor that helps marketers with attribution and account analysis, released a report on B2B touchpoints. In 2024, companies need 2,879 impressions and 266 touchpoints to close a deal. Dig deeper: Why does everyone seem to be re-thinking B2B marketing?

Marketing 125

Marketing Impressions Education MarTech 125

Martech

SEPTEMBER 26, 2024

A problem that’s a great opportunity for marketers. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. It can do many impressive things: Automating processes, finding patterns in gigantic data sets, and generating springboard images and text to better ideas.

Marketing 132

Marketing ROI MarTech Impressions 132

Martech

SEPTEMBER 9, 2024

to an impressive +25.1%. This surge in retail media investment underscores its growing importance in the marketing mix. The post Optimistic marketers increase expected ad spend appeared first on MarTech. One of the most notable trends highlighted in the report is the continued ascent of retail media. Processing.

Marketing 122

Marketing Retail Impressions Media 122

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This sounds impressive, but is it? This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts.

Marketing 127

Marketing SEO ROI Brand Awareness 127

Martech

OCTOBER 1, 2024

From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. Dig deeper: How marketing ops can learn to speak C-suite The forecasting train is coming: Is B2B marketing ready? B2B marketing is a great example.

Marketing 122

Marketing Machine Learning Finance Communications 122

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Marketing 119

Marketing Brand Awareness Machine Learning GDPR 119

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

Marketing 124

Marketing Demand Side Platform Audience Impressions 124

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Digital Waste : Unused or unwanted ads, poorly targeted campaigns, and redundant impressions add to what’s known as “digital waste.”

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. 4 tips for using AI in your email marketing campaigns 1. We get it, FNAME.

Marketing 135

Marketing Food Impressions Conversion 135

Adweek

JUNE 11, 2025

As marketers expand their investments in high-impact, in-app environments, transparency and trust are critical,” said Mark Zagorski, DoubleVerify’s CEO, in a statement. A month later, DoubleVerify found itself at the center of another Adalytics report, this time claiming the company often fails to detect bot impressions.

Viewability 236

Viewability Ad Tech Conversion Media 236

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Marketing 125

Marketing Brand Awareness ROI Retargeting 125

Ad Monsters

DECEMBER 2, 2024

However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. This approach ensures high revenue for the premium content but the fundamental question of the actual market value for an individual impression remains unanswered. Punchline: the answer is both.)

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Adweek

APRIL 10, 2023

Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable.

Impressions 293

Impressions Marketing 293

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. ROI in B2B marketing is distracting us from what drives effectiveness. We consented to the devaluation of B2B marketing I’m not saying ROI isn’t essential; it is. Our display ads created #X MQLs.

ROI 122

ROI Marketing Finance Education 122

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments.

Marketing 123

Marketing Communications MarTech ROI 123

Martech

SEPTEMBER 5, 2024

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). There are two business drivers for taking a product-led approach to sales and marketing. Calculating conversions by 1,000 impressions shows free trials nearly double demos.

Non-Profit 130

Non-Profit Click Through Rate Impressions Conversion Rate 130

Digital Remedy

DECEMBER 4, 2024

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This was in response to a 74% increase in impression volume. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier.

CPM 125

CPM CPC Click Through Rate Impressions 125

Digital Remedy

NOVEMBER 14, 2024

In 2024, understanding how to effectively market in this sector is crucial. Recent trends such as the rise of home health, biomonitoring through wearables, and the demand for personalized health solutions have significant implications for digital marketing strategies. The health and wellness industry is rapidly evolving.

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. And measurement tracks the real-world impact of creator marketing.

Retail 204

Retail Entertainment Audience Media 204

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 92

Machine Learning Marketing Brand Lift Click Through Rate 92

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. What does this mean for marketing and GTM teams? Are you kidding?

Marketing 127

Marketing Finance Conversion Communications 127

Adweek

MAY 28, 2025

The new offeringunprecedented among streaming serviceslets marketers view impressions by title, genre, and content rating in real time

Impressions 258

Impressions Marketing 258

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

SEPTEMBER 10, 2024

The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact adds purchase data and new metrics, so marketers can better connect the dots between campaigns and purchases. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Impressions 116

Impressions Retail ROI MarTech 116

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. Influencer marketing. Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost. Digital out-of-home (DOOH).

Media 130

Media Impressions Audience Conversion 130

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts.

Click Through Rate 115

Click Through Rate Conversion Rate Impressions Communications 115

Ad Monsters

MARCH 17, 2025

Marketers face increasing challenges in determining which social narratives to engage with. Conventional marketing metrics such as click-through rates (CTRs), impressions, conversions, and attribution models are ultimately ineffective because they reflect past performance rather than shaping future success.

Marketing 91

Marketing Click Through Rate Conversion Conversion Rate 91

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Marketing 70

Marketing Conversion Rate Click Through Rate Impressions 70

Chief Martech

JULY 14, 2024

Two of our most important findings, however, were the prioritization and adoption of foundational capabilities that are necessary for marketing to harness the full power of AI: A unified data layer to comprehensively feed AI models across the stack. APIs across the stack to empower AI co-pilots and agents to take action.

MarTech 107

MarTech Marketing Impressions Audience 107

Adweek

AUGUST 6, 2024

In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, chief digital officer for Unilever's Personal Care North America division, to explore the company's dynamic shift toward digital commerce and performance-driven marketing.

Media 271

Media Impressions Marketing 271

Adweek

OCTOBER 21, 2022

There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services.

Advertising 293

Advertising Impressions Marketing 293

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

Advertising 293

Advertising Cookies Impressions Media 293

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. A great B2B video hooks the viewer and leaves a lasting impression. Use Video in Email Marketing. Modernize your B2B Marketing Campaign with Video.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Digital Remedy

APRIL 16, 2025

While headlines may focus on potential spending cuts, savvy marketers see this as a strategic momentan opportunity to reassess their media mix and lean into high-performance channels that offer measurable, full-funnel impact. One channel is emerging as a clear winner in this moment: Connected TV (CTV). CTV fits squarely in this category.

Marketing 87

Marketing Audience ROI Media 87

Ad Rants

DECEMBER 4, 2023

It doesn't matter if you're talking about wholesale real estate or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing. But it would be a mistake to assume you're only marketing the property you're focused on now. Don't just post available properties, though.

Real Estate 228

Real Estate Marketing SEO Impressions 228

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Perception is everything.

ROI 126

ROI Finance Brand Awareness Conversion 126