MNTN

MARCH 19, 2024

DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. The DSP will work to find available impressions that fit within all of these criteria. What is a DSP?

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MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. What Is B2B Programmatic Advertising?

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Advertising Ad Exchange Marketing Ad Space 52

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.

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Demand Side Platform Viewability Impressions Ad Tech 92

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

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Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

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Martech Series

JANUARY 5, 2023

Scope3 provides measurement of each publisher’s carbon emissions within the PMPs we now offer, creating a clear path for advertisers to invest in these ad impressions while also rewarding publishers that are transitioning to greener, lower carbon footprints with greater demand for their supply.”.

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SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.

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Digiday

JANUARY 29, 2023

The open market of programmatic inventory, where prices are decided in real-time through an auction, is in a precarious spot. Publishers are running concurrent auctions for the same impression at the same time as ad tech vendors are trying to reduce the amount of auctions they have to listen to. This has been happening for a while now.

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Marketing Demand Side Platform Ad Tech Impressions 73

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As there are a lot of DSPs in the market, how to choose the right one?

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Martech Series

MARCH 1, 2023

In the third stage of the process, the streamlined creatives are served using Hawk’s omnichannel demand side platform (DSP), optimised by the operations team to find the most energy-efficient and sustainable impressions it can buy.

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Demand Side Platform ROI Impressions Agency 76

Digiday

SEPTEMBER 20, 2022

Financial details of both transactions were not disclosed but what’s telling is how each of them signifies simultaneous M&A trends that have emerged as ad tech companies press pause on thoughts of raising funds on the public markets.

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Ad Tech Marketing Demand Side Platform Impressions 68

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. With better segmentation comes fewer wasted impressions and ad dollars. Here are some strategies where marketers can use these data insights. Image: Beeyond Media.

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MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. When a user visits a publisher’s site, information about the available ad impression and the user’s profile is sent to the SSP.

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Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market?

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Advertising Marketing Ad Exchange Retail 107

Digiday

SEPTEMBER 26, 2022

Every downturn, like clockwork, publishers try to remind marketers why they should buy their ads directly from them — or at least as directly as possible. It’s a pitch that goes something like this: if ad dollars are shrinking for marketer x then why not spend more of it with us? As ever, demand drives prices.

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Advertising Marketing Ad Tech Demand Side Platform 73

Martech

OCTOBER 13, 2022

They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Because ads are being served to Lowe’s customers on these off-site properties, advertisers will be able to connect the dots from impressions to purchases at Lowe’s. Dig Deeper: Why we care about retail media networks.

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VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

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Ad Server Demand Side Platform Ad Tech Video Ads 59

Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. For now, Vox’s SSP only sells the specific Athena ad format to marketers who bid specifically from The Trade Desk. The more this happens, the better it is for publishers like Vox.

Media 84

Media Demand Side Platform Ad Tech Impressions 84

MNTN

MARCH 14, 2024

The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces. Access by DSPs : Advertisers access the ad inventory available on the ad exchange through demand-side platforms (DSPs). Learn More: DSP, SSP, and Ad Exchange: What’s the Difference ?

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Ad Exchange Impressions Ad network Ad Space 52

AdvertiseMint

OCTOBER 24, 2023

The rise of programmatic advertising is closely linked with the advancements in digital marketing and the need for more targeted ad campaigns. By using programmatic advertising platforms, advertisers can create more personalized campaigns, ensuring that their marketing strategies resonate with the intended audience.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Adtelligent

FEBRUARY 2, 2022

However, with constantly evolving consumer demand and new privacy rules , another advertising method is taking the spotlight – contextual advertising. More and more marketers turn to alternatives to third-party cookies and try to decrease their reliance on third-party data. Omnichannel marketing . in a seamless manner.

Marketing 52

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Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing.

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Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. The three main types of platforms are: Sell-side platform. Demand-side platform.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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Basis

AUGUST 23, 2023

The programmatic ecosystem was essentially becoming so difficult to navigate within a second-price framework that the market needed a switch. more than the second-highest bid on an impression (think the eBay model). Second-price auctions refer to a model in which the buyer pays just $0.01 Enter bid shading. above the next highest bid).

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CPM Impressions Ad Exchange Demand Side Platform 52

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. So, real-time bidding simply refers to the buying and selling of online ad impressions through real-time auctions that happen during a specific time as a web page loads.

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MNTN

AUGUST 23, 2022

Read on to find out more about what makes addressable TV such an exciting new prospect for marketers. When used together with OTT, addressable TV turns your smart TV into a precisely targeted digital marketing powerhouse, making use of all the data-rich capabilities of the internet. A Guide for Marketers appeared first on MNTN.

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Digiday

DECEMBER 6, 2022

The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If in-stream).

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Video Ads Demand Side Platform Impressions Brand Awareness 70

Digiday

APRIL 18, 2023

But here’s the thing: spending on the open programmatic market may be down, but it’s not out — and it probably won’t ever be. Marketers, drawn to the ease and low cost, seemingly can’t get enough of this sort of advertising. “We have too much volume. But those deals are, as ever, hard to strike.

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Marketing Demand Side Platform Ad Tech Media 70

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

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Ad Monsters

MAY 16, 2022

The main players to consider for SPO analysis are the sellers, the exchanges, and the demand-side platforms (DSPs). Starting with the seller, or app publisher in mobile, each app needs to evaluate and prioritize many sources of demand to optimize its yield. Understanding the Key Players in SPO.

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Adtelligent

JUNE 9, 2021

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. However, YouTube and other online video-sharing giants had gradually taken over this market share. Yuriy Gorokhov, CTO at Adtelligent.

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Monetize More

NOVEMBER 8, 2022

Higher impressions aren’t necessarily aligned with higher revenues – and that’s bidflation.” Auction data funnels through SSPs i.e. Supply Side Platforms. SSPs then move on to selling the ad slot to either a Demand Side Platform (DSP), direct advertisers, or another SSP. What is Bidflation?

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Digiday

SEPTEMBER 16, 2022

To these publishers, the short-term pain of bringing an SSP to market is worth the long-term advantages it could yield. Let’s start with the basics: Minute Media’s SSP is a programmatic marketplace for its own impressions (i.e. After hearing more about the plan, it’s safe to say Minute Media drinks from that same well.

Media 71

Media Impressions Ad Tech Demand Side Platform 71

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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