Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Automatad Inc.

NOVEMBER 23, 2023

Advertisers: Brands, services, and marketers are a few examples of advertisers. They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. The list is below.

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Ad Exchange Ad Server Ad Space Ad network 40

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. Perhaps 2024 has some surprises in store for Threads users and marketers alike.

Advertising 93

Advertising Retail Impressions Ad Space 93

MNTN

AUGUST 25, 2022

Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. Connected TV allows these businesses to generate a strong, auto-optimized ad performance, even during the most crowded ad season of the year.

Ad Space 98

Ad Space Impressions Audience Advertising 98

MNTN

AUGUST 25, 2022

Many B2B advertisers are doing just the opposite, ready to hunker down through the holidays and reemerge when their zealous B2C counterparts have had their fill of impressions. Connected TV allows these businesses to generate a strong, auto-optimized ad performance, even during the most crowded ad season of the year.

Ad Space 98

Ad Space Impressions Audience Advertising 98

Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. The key aspect here is the ‘guarantee’ – both in terms of the quantity of ad impressions and the price.

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CPM Header Bidding Ad Space Impressions 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability 52

Viewability CPM Fill rate Impressions 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability 52

Viewability CPM Fill rate Impressions 52

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. BNPLs are user-friendly solutions that shifted from the status of market trends to serious competitors of conventional financing providers like traditional banks.

Marketing 52

Marketing Impressions Audience Advertising 52

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

Ad Space 117

Ad Space Ad Exchange Ad Tech Impressions 117

Digital Remedy

MAY 31, 2022

In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. Premium ad networks ensure premium placements.

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Ad network Pop-Up Ad Space Ad Inventory 40

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

AdvertiseMint

OCTOBER 24, 2023

These platforms connect advertisers with publishers, ensuring that advertising space is purchased efficiently and effectively. DSPs go beyond just purchasing ad impressions. They provide a dashboard full of analytics, allowing advertisers to monitor campaign performance, refine audience targeting, and optimize ad placements.

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Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

AdvertiseMint

FEBRUARY 22, 2024

per click, depending on audience targeting and ad quality. Cost per thousand impressions (CPM). CPM generally falls between $5 to $25 per 1,000 impressions, with variations based on audience and ad relevance. Ad objectives. Your ad campaign objective plays a crucial role in determining ad costs.

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CPC CPA CPM Impressions 52

Ad Monsters

DECEMBER 20, 2023

According to a DoubleVerify survey of 400 US, UK, French, and German marketers, retail media networks are an attractive, privacy-friendly way to reach new customers and engage consumers as they shop. When asked about retail media’s return on ad spend (ROAS), 61% of buyers said that RMNs perform better than other channels.

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Retail Media Brand Awareness Ad Space 59

Automatad Inc.

NOVEMBER 8, 2023

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Digital Remedy

SEPTEMBER 4, 2023

Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. The industry is evolving from a conversion performance focus to a more objective measure of incremental lift.

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Conversion Impressions Ad Space ROI 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

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Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

AdvertiseMint

FEBRUARY 7, 2024

Visual elements also play a big role, as a well-designed ad grabs attention and leaves a lasting impression. The creative flair turns a simple Facebook ad campaign into a compelling story. These numbers tell you how well your ad resonates with the audience and whether it’s achieving its intended goals.

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Impressions Audience Video Ads Brand Awareness 52

Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. Having a non-standard ad product that’s reliant on third-party technologies always puts our own product roadmap at risk.”. As ever in ad tech, the devil is in the detail.

Media 77

Media Demand Side Platform Ad Tech Impressions 77

YieldBird

AUGUST 23, 2023

In this article, we will explore the sources of troubleshooting revenue drops and discuss how to differentiate between general market trends and areas that need improvement. Keep reading if you’re eager to take charge of your ads revenue and find practical solutions for revenue fluctuations in programmatic advertising.

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Header Bidding Advertising Ad Exchange Impressions 52

MNTN

DECEMBER 12, 2023

CTV inventory” refers to the ad spaces or slots available on platforms and devices that stream online video. They often sell ad space within their content to generate revenue, making them a valuable part of the CTV inventory supply chain. Here’s everything you need to know about Connected TV inventory.

Advertising 52

Advertising Demand Side Platform Ad Inventory Banner 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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First-Party Cookies Cookies Impressions Ad Exchange 114

Digital Remedy

MAY 31, 2022

In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of simply throwing money at digital ads and hoping it sticks. Media buying is all about finding the proper environment, time, and context to run your ads. The takeaway? Determine Where to Reach Your Audience Today, 88% of U.S.

Media 52

Media Ad Space Demand Side Platform ROI 52

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

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Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Those auctions are often facilitated by ad exchanges or supply-side platforms, so let’s check which platforms RTB involves! Why use RTB?

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Demand Side Platform Ad Exchange Ad Space CPM 52

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves.

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Demand Side Platform Brand Lift CPM Ad Space 52

SODP

MAY 22, 2023

Social media influencers and bloggers can also earn ad revenue by partnering with brands to promote their products and services to their audience. The more ads displayed to online users, the more ad revenue can be generated. How Does Ad Revenue Work? Pages that perform poorly are less likely to perform well in the SERPs.

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Ad Exchange Ad Space Demand Side Platform Audience 52

Digital Remedy

DECEMBER 2, 2021

The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Digital marketers face growing pressure to identify the channels and tactics that generate the most value for a business’s bottom line.

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Conversion Impressions Ad Space ROI 52

Paleo AdTech

DECEMBER 10, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more.

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Ad Tech CPM Data Management Platform Banner 52

Monetize More

NOVEMBER 1, 2022

However, they can also be used in digital media, such as online advertising and email marketing. Where will the ad be placed? Rate: How much will the advertiser pay per impression or click? For the advertiser, it helps ensure that their ad will be placed in a specific location on a site and that the right audience will see it.

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Impressions Ad Space Advertising ROI 52

Basis

JULY 26, 2022

Supply-Side Platforms, or sell-side platforms (SSPs), facilitate the sale of publisher inventory through an ad exchange. SSPs offer services such as minimum bid requirements in order for the publisher to maximize how much their ad space sells for. The difference is that DSPs are for marketers and SSPs are for publishers.

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Ad Exchange Advertising Demand Side Platform Ad Inventory 52