Digiday

APRIL 2, 2024

The approach focused on incremental unique reach and full-funnel CTV measurement, which exemplified Adobe’s commitment to driving impactful digital experiences and empowering marketers with actionable insights. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 81

Brand Awareness ROI Impressions Audience 81

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. But in fact, this is probably the worst thing brands can do right now. They can then look for bargains such as underpriced inventory that actually reaches a larger share of the market than expected.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising? How Does B2B Programmatic Advertising Work?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Digiday

APRIL 2, 2024

The approach focused on incremental unique reach and full-funnel CTV measurement, which exemplified Adobe’s commitment to driving impactful digital experiences and empowering marketers with actionable insights. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 71

Brand Awareness ROI Impressions Audience 71

Martech Series

SEPTEMBER 14, 2022

Johnson takes the helm of CrowdStrike’s industry-defining global marketing team to build on and help power the company’s record growth trajectory. Marketing Technology News: Leading Swiss Private TV Group CH Media Chooses Kaltura for New Streaming Service. CrowdStrike is in a league of its own.

Marketing 82

Marketing Brand Awareness Impressions Communications 82

AdvertiseMint

JANUARY 20, 2024

Do you get overwhelmed trying to maximize your digital marketing efforts? Well, some people live and breathe digital marketing. Enter – Marketing Consultants and digital marketing consulting services! Digital Marketing Consultants are specialized pros. Digital Marketing Consultants are specialized pros.

Marketing 52

Marketing SEO ROI Conversion Rate 52

illumin

NOVEMBER 29, 2023

Purpose-based ads can be effective at drawing in new audiences, not only do they draw attention to brand values, but they engage audiences in conversations – expanding brand awareness beyond the run-time. Also, by focussing on engagement levels, marketers can better assess the effectiveness of their advertising campaigns.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

MNTN

DECEMBER 1, 2022

All marketing has the same goal: to make your target audience aware of your product and, once aware, move them into and down the sales funnel. However, there are a variety of ways to do this from high-level brand marketing to data-focused performance marketing. What Is Performance Marketing?

Marketing 52

Marketing Brand Awareness Impressions Conversion 52

Martech Series

DECEMBER 20, 2022

Marketing Technology News: Audigent Integrates Experian Data and Identity Capabilities into SmartPMP Suite. Our PGA TOUR marketing efforts have helped raise DemandScience ’s profile as a global leader that helps B2B companies win in competitive markets.”. “Our We look forward to a great 2023 together.”.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

JANUARY 5, 2023

For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Too often the MOps function is thought of as a group of tacticians who are simply cranking out emails at the request of marketers.

Marketing 106

Marketing Education ROI Communications 106

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on. beforehand.

Marketing 107

Marketing Brand Awareness Click Through Rate Audience 107

Lemonads

OCTOBER 11, 2020

Instagram marketing strategy is no longer the stuff we make, but it’s all about the stories we tell! The model is based on CPC (cost-per-click) and CPM’s (cost per impressions), and prices are determined according to Instagram’s ad auction. An Instagram marketing strategy you can’t ignore, is for sure knowing your posting times!

Marketing 52

Marketing Brand Awareness Audience Impressions 52

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By Here are some strategies where marketers can use these data insights.

Ad Targeting 119

Ad Targeting Demand Side Platform Impressions Audience 119

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. QR codes are an opportunity to place a brand in the palm of a consumer’s hand.

Audience 59

Audience Marketing Video Ads Entertainment 59

Digiday

DECEMBER 15, 2022

The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. The campaign delivered more than 9 million impressions with a total reach of more than 1.4

Advertising 69

Advertising Marketing Native Advertising Impressions 69

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

MARCH 26, 2024

Furthermore, Peacock Ad Manager has built-in optimization capabilities that can help you improve your return on ad spend (ROAS) and other critical marketing metrics based on your stated goals. But, in general, the barrier to entry is pretty low compared to that of traditional TV marketing. How Much Does It Cost To Advertise on Peacock?

Advertising 52

Advertising Marketing Banner Audience 52

TechCrunch Ads

JUNE 15, 2022

.” This ad format is designed to give brands a way to connect with their audience on Pinterest’s platform, which can then in turn drive traffic to their websites or inspire future shopping purchases — similar to much of Pinterest’s organic content. Scotch and Gatorade were among Idea Ads’ early adopters.

Brand Awareness 106

Brand Awareness Impressions Audience Advertising 106

Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. ” This study from TVision and Upwave is the first of its kind to prove a 1:1 correlation between viewer Attention and important brand KPIs, such as Brand Awareness.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

MNTN

MARCH 26, 2024

Furthermore, Peacock Ad Manager has built-in optimization capabilities that can help you improve your return on ad spend (ROAS) and other critical marketing metrics based on your stated goals. But, in general, the barrier to entry is pretty low compared to that of traditional TV marketing. How Much Does It Cost To Advertise on Peacock?

Advertising 52

Advertising Marketing Banner Audience 52

Digital Turbine

MAY 25, 2023

Community Marketing Not everyone has the skills to be a DJ. With a limited, niche market, Beat Maker Pro will never have the brand power of Amazon Music or Spotify. But by building buzz (and beats) within their community of DJs, Beat Maker Pro was able to elevate their brand awareness and convert users quickly.

Brand Awareness 98

Brand Awareness Impressions Video Ads Marketing 98

Digiday

FEBRUARY 13, 2023

Advertising’s big night has come and gone — the massive ad spend required for this year’s Super Bowl had some seasoned marketers sitting it out altogether while others pushing for more bang for their buck. It also incentivizes people to pay attention to the brand more around the Big Game and, marketers hope, afterwards.

Marketing 66

Marketing Brand Awareness Retail Agency 66

Ad Rants

FEBRUARY 22, 2023

Your website is often the first point of contact for potential patients, and it's important that you make a good impression. By researching keywords relevant to your practice, dental marketing services can help you determine the terms and phrases your potential patients use to search for dental services online.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

InMobi

NOVEMBER 7, 2022

billion mobile games were downloaded in India, making it the world’s second-largest market for mobile gaming. Sure, but why should brands play? While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play? In 2021 alone, over 9.33

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. Unlike regular brand ads, direct response talks directly to buyers. This article will look at ten direct response marketing examples that work well. Older forms of marketing are hard to measure.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Martech

APRIL 13, 2023

His work also inspired others working the intersection of psychology and marketing, looking for ways to measure emotional response so they can sharpen their approach to consumers. What are they seeing, second by second, and is that creating a positive or negative impression? Still Realeyes is aware there is room for improvement.

Machine Learning 106

Machine Learning Impressions Brand Awareness MarTech 106

AdvertiseMint

FEBRUARY 12, 2024

You can choose the most suitable option based on your campaign objectives and ad budget, whether it’s driving clicks, impressions, or specific actions on the ad. This allows Google advertisers to optimize their campaigns based on specific objectives, such as clicks, impressions, or conversions.

CPC 52

CPC Brand Awareness Video Ads CPA 52

Digital Turbine

OCTOBER 30, 2023

Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. For instance, Temu’s success story showcases how effective marketing efforts before the game can ensure their TV spots are worth the hefty price tag.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. While ads for in-depth product presentations can last up to 2 minutes and still be effective, short-form video advertising is much more likely to leave a lasting impression. So, ads up to 30 seconds are generally more impactful.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. While ads for in-depth product presentations can last up to 2 minutes and still be effective, short-form video advertising is much more likely to leave a lasting impression. So, ads up to 30 seconds are generally more impactful.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Martech Series

NOVEMBER 20, 2022

Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Define your brand voice.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report.

Viewability 90

Viewability Conversion Rate Impressions Conversion 90

MNTN

NOVEMBER 13, 2023

As the TV landscape has continued to shift over the past few years, viewers have migrated from linear TV to streaming, and brands have followed suit, adjusting their strategies to find their target audience where they watch. CTV advertising includes any type of advertising done on CTV, both performance and brand-awareness-focused.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52