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CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4

MNTN

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform).

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When Should You Use Pre-Landers to Boost Conversion Rates?

Lemonads

In this article, we’ll briefly define pre-landers, go over their pros and cons, and tell you when you should use them to boost your conversion rates. Offers usually have their own landing pages (or landers), so pre-landers are designed to warm up customers and prepare them for this part of your conversion funnel.

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Why SEO IS Important for Businesses In 2022

Ad Rants

An Impressive Digital - Top Brisbane SEO Agency is helping promote businesses in Australia. Increases Conversion Rate. SEO strategy helps in increasing a website's conversion rate. Market Analysis. But SEO experts have deep knowledge of the market. You can get more chances to get leads and sales.

SEO 214
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New “Phygital” Martech Platform Turns Experiential Marketing into Data Goldmine

Martech Series

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

MarTech 90
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3 Ways YouTube TV Advertising Can Supercharge Your Performance Marketing Strategy

Digital Remedy

In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. YouTube TV is an emerging giant in the performance marketing world and is helping to push the evolution of television advertising. But how can you utilize this worthwhile platform to its fullest potential?

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TV advertising: 6 key trends to watch in 2024

Martech

This increases ad campaign efficiency by eliminating wasted impressions. It also leads to higher engagement and conversion rates. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates.

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The Power of Landing Pages: Increasing Conversions and Driving Business Growth

Ad Rants

Targeted Design and Content The content and design of these pages are matched to the needs and preferences of the target audience, enabling small and medium-sized businesses (SMBs) to develop focused marketing campaigns aimed at particular client segments. They do this by having a clear call-to-action (CTA) and a focused message.