InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

Advertising 77

Advertising Mobile Ads Retail Entertainment 77

InMobi

DECEMBER 19, 2019

In the programmatic-first world of mobile advertising, data is central to everything. Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries. How is data collected for mobile app ad campaigns, and what specifically is being gathered?

Advertising 52

Advertising Machine Learning GDPR Audience 52

Digiday

JULY 26, 2022

Food brand KFC developed a new marketing strategy for its app, after taking advice from an outsized source: Google. The new strategy for the app went into effect in 2020 after Google shared data insights to guide the brand.

Marketing 67

Marketing Food Entertainment Cookies 67

InMobi

DECEMBER 30, 2019

As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. The mobile phone is way more than a phone now, as the device is how we shop, communicate with others, travel, make payments, take consumer surveys and conduct many more activities.

Communications 52

Communications Entertainment Marketing Advertising 52

Ad Colony

JUNE 20, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! Advertising as a whole has become more clever. The difference, however, is in how people are advertising.

Advertising 52

Advertising Pop-Up Entertainment Communications 52

InMobi

AUGUST 9, 2021

billion active Android users worldwide , with more than 3 million devices across the globe using this mobile operating system. How did the Android OS become more popular, what is the current state of the global smartphone market and how will the mobile market evolve? There are now over 2.5

Manufacturing 52

Manufacturing Electronics Marketing Audience 52

InMobi

SEPTEMBER 15, 2021

The Turkish gaming market – so hot right now, especially in mobile. Just consider the latest headline-grabbing deals in the mobile game industry over the past few years: Rovio acquired Ruby Games for $10 million in August 2021. Voodoo invested in Fabrika Games in 2020. Zynga bought Rollic Games for $168 million.

Marketing 52

Marketing Audience Agency Media 52

Basis

APRIL 18, 2023

of the US population will listen to a podcast each month—a number that’s steadily increased since Apple first released their podcast app in 2012. Podcast ads also reach listeners on a wide variety of devices—from tablets, to mobile phones, to desktops and laptops, to smart speakers. million; in 2020, that number grew by 32.4%

Advertising 70

Advertising Audience Marketing Media 70

Digiday

APRIL 13, 2023

The growth of short-form video advertising may not be a great thing for TikTok. Money continues to pour into the short-form video app at a clip, despite the ongoing controversies over it. And this could become troublesome for TikTok in the long run even if it initially got marketers addicted to short-form video content.

Video Ads 85

Video Ads Impressions Agency Advertising 85

InMobi

JUNE 1, 2021

The rise of m-commerce, or mobile commerce, is unprecedented. According to data from eMarketer, m- commerce sales originating just from mobile phones will likely top $349 million in 2021. Charting M-Commerce Growth Over Time For context on m-commerce, it’s helpful to see how this space has grown over time.

Retail 52

Retail Impressions Marketing Audience 52

InMobi

DECEMBER 26, 2019

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. Brzin, VP of Product Marketing at Celtra. All signs point to a resounding yes.

Advertising 52

Advertising Viewability Marketing Media 52

InMobi

NOVEMBER 2, 2021

These days, there seems to be no shortage of metaverse apps, both in the United States and across the world. And this list is growing seemingly by the day, as metaverse studios proliferate – and because it seems that marketing copy that includes the word “metaverse” is the easiest way to garner people’s attention.

Audience 52

Audience Advertising Marketing Media 52

InMobi

APRIL 14, 2021

What video content options do they know about and prefer, and is there space in the rapidly growing streaming market for new entries? To get a better sense of how this marketing is evolving, we embarked on a two-stage approach. We observed similar trends when we asked Americans about the apps they used and preferred.

Audience 52

Audience Marketing Advertising 52

InMobi

AUGUST 15, 2020

As a result, marketers today are re-evaluating their priorities and strategies to not only survive but thrive in a post-COVID world. What changes does it bring to the new normal in marketing? How are marketers staying on top of their game due to these transitions? DMM is Critical, But Are Brands Ready?

Marketing 52

Marketing Brand Awareness Mobile Ads ROI 52

Digiday

FEBRUARY 27, 2023

BeReal isn’t just losing steam with users, it’s now losing steam with marketers and creators too. It’s still far too early to write the app off completely. It is, however, already clear that marketers are well past the apex of the hype cycle. Marketers are taking notice. Other marketers have put BeReal on the back burner.

Advertising 71

Advertising Media Marketing Agency 71

InMobi

APRIL 26, 2022

A Strong Contender to Banner and Interstitial While the nature of the app will highly influence the appropriate placement strategy, the adoption of high-impact formats among app developers has been undeniable. Some non-gaming apps from all categories have adopted rewarded video ads.

Banner 59

Banner Video Ads Fill rate Audience 59

Basis

APRIL 18, 2023

of the US population will listen to a podcast each month—a number that’s steadily increased since Apple first released their podcast app in 2012. Podcast ads also reach listeners on a wide variety of devices—from tablets, to mobile phones, to desktops and laptops, to smart speakers. million; in 2020, that number grew by 32.4%

Advertising 52

Advertising Audience Marketing Media 52

Basis

APRIL 18, 2023

of the US population will listen to a podcast each month—a number that’s steadily increased since Apple first released their podcast app in 2012. Podcast ads also reach listeners on a wide variety of devices—from tablets, to mobile phones, to desktops and laptops, to smart speakers. million; in 2020, that number grew by 32.4%

Advertising 52

Advertising Audience Marketing Media 52

InMobi

MAY 4, 2020

Ramadan is a time for marketers to build meaningful connections with consumers and drive growth. And, insights on understanding consumer behavior and shopping trends are pivotal for brands to plan their marketing initiatives during the festive season. What is the 2020 Ramadan Consumer like? hours a day on them.

Advertising 52

Advertising Audience Entertainment Communications 52

Basis

SEPTEMBER 20, 2022

Well, it just might be a four-curse meal: Supply chain issues have caused food product shortages Inflation has resulted in price hikes There are an astonishing variety of products available on the market today The taste buds of modern consumers continue to evolve. Food and Beverage Advertising Trends to Watch. The blessing?

Food 77

Food Advertising Cookies Retail 77

Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020?

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B Why is this CTV advertising surge happening? And what does it mean for marketers?

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

Digiday

JULY 27, 2022

Chipotle said this week that it’s giving away $200,000 in cryptocurrency through a new online game called Buy The Dip — a nod to the crypto market’s ongoing downturn. Last year, NFL star Aaron Rogers gave away $1 million worth of Bitcoin through Cash App. Chipotle isn’t the only brand to either gamify or give away crypto.

Food 76

Food Entertainment Marketing Media 76

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. The coupling of linear and digital is shaping the future of advertising.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. Consumers are now watching TV across more devices, apps, and publishers than ever before. The coupling of linear and digital is shaping the future of advertising.

Advertising 52

Advertising Audience CPA Media 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech?

First-Party Cookies 110

First-Party Cookies Cookies Impressions Ad Exchange 110

VideoWeek

MAY 19, 2023

But Montana’s complete ban of the app is a first. But court battles over the Montana law could prove the viability (or unviability) of such a ban, having implications for wider attempts to ban the app across the US. TikTok responded by saying the ban is an infringement of Montanans’ First Amendment rights.

Cookies 52

Cookies Non-Profit Agency Media 52

InMobi

MAY 6, 2019

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. This is all fine and good, but what’s the foundation of everything marketers and advertisers do and care about?

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Digiday

JULY 28, 2022

The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. In this segment, we look at how publishers are using virtual reality and augmented reality. With the U.S.

Entertainment 73

Entertainment Media Marketing Education 73

VideoWeek

DECEMBER 8, 2023

In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. This will leave an expected funding gap of around £90 million. ” This is the context which likely new chairman Shamir Shah will step into. .”

Video Ads 52

Video Ads Media Ad Tech Agency 52

All About Advertising Law

OCTOBER 12, 2018

The Federal Trade Commission (FTC) plays a significant role in regulating consumer financial services providers and vendors, including advertisers and marketers. Practitioners who were expecting a different FTC under the current administration may be surprised at how serious the FTC remains regarding its law enforcement mission.

Machine Learning 40

Machine Learning Agency Advertising Marketing 40

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105