Smart-Hub

JANUARY 2, 2024

In this article, we will talk about the main type of monetization for website owners in e-commerce — advertising. We aim to explain how to make money selling ads in detail and consider all the possible nuances. The primary ads type we will discuss is programmatic advertising. SmartHub's Features Have No Limits!

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Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits!

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Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This experience gives our team a diversified view on how digital media is being utilized in political marketing. Luckily, political advertiser have long been comfortable with uncertainty.

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NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

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Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. But how will marketers ride this wave? The new year will bring answers to these big questions and others. Viewing behavior will continue to change.

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Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

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Automatad Inc.

APRIL 7, 2024

It is an unspoken problem dealt with by both publishers and advertisers. The happy news is that you can reduce it with the correct optimization measures. Before going into the strategies, let’s see how banner blindness affects publishers. How Does Banner Blindness Affect Publishers? So, look no further.

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RevX

NOVEMBER 22, 2021

With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. With a programmatic advertising strategy in place, it is easier than ever to reconnect and become again the preferred platform of choice.

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Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. How Are In-App Ads Served? Fast forward to 2023, when 1.96

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NewProgrammatic

APRIL 28, 2022

Naturally, where’s demand, the supply follows, hence top brands decided to quickly follow the new buying model and, of course, capitalize on it. And those looking to capitalize on programmatic media buying can now benefit from the BNPL hype as well. How can a brand benefit from BNPL advertising?

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Clearcode

JANUARY 19, 2022

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions. The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022.

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Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. What is Native Advertising?

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Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

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Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? Much like DOOH, programmatic digital out-of-home is growing rapidly.

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Basis

JANUARY 24, 2024

But the financial services industry has proven resilient in the face of change. And solutions abound for targeting and retargeting potential new customers and attributing their conversions—including inquiries, online applications, scheduled appointments, and more—to advertising campaigns. We’re used to adapting.

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Ad Monsters

MARCH 8, 2024

The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. While professional women face more hurdles than our male colleagues, I try to focus on the advantages you have in the advertising industry.

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Digiday

APRIL 27, 2023

It’s no secret and no surprise that Apple’s privacy changes have had a major impact on digital advertising. and iPadOS 14.5 — it offered users an easier way to opt out of being tracked by apps with added controls for how companies collect, share and use personal information. Internet ad revenue grew 10.8% year-over-year to $209.7

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,

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VideoWeek

MARCH 8, 2024

In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. “As advertisers search for comprehensive and privacy-durable measurement solutions, MMMs are experiencing a renaissance.”

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Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. The main reason for the decline of third-party cookies in the web browsers is the changing privacy landscape in programmatic advertising.

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Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) To combat this, you ideally need two things: larger budgets, and new exciting creative with strong calls to action.

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Brid.tv

AUGUST 31, 2022

This change will prove troublesome for many brands, as they will lose a significant amount of advertising space. That is why more and more of them will be moving to the OTT advertising market. This trend will prove particularly beneficial for publishers who are quick enough to adapt to changing consumer trends.

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InMobi

SEPTEMBER 18, 2018

Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. 1) Greater Focus on Programmatic Programmatic buying through open exchanges and private marketplaces (PMPs) is on the rise worldwide, and that’s especially the case in EMEA.

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InMobi

JANUARY 27, 2021

As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. Indians generated 1.8

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Automatad Inc.

NOVEMBER 23, 2023

The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. They help them analyze, strategize, and deliver better digital advertising campaigns. The key players on the source and demand side are publishers, advertisers, users, and adtech providers.

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Ad Monsters

NOVEMBER 29, 2023

With addressability shifting into something different, many wonder how we will continue to target and reach our audiences. Each panelist outlined how they are approaching addressability today. When asked how Hearst thinks about the future of addressability, Nuzzo kept it simple. Gen AI is also something they are pushing towards.

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VideoWeek

JANUARY 27, 2023

In this week’s Week in Review: French streaming service Salto is set to close down, IAB Tech Lab announces a new decarbonisation initiative, and Disney reveals plans to bring Hulu’s targeting capabilities to Disney+. We believe this is a critical step in moving the industry towards a green future.”

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Digiday

OCTOBER 19, 2022

In this week’s Media Briefing, senior media reporter Sara Guaglione chats with Semafor’s co-founder and editor-in-chief Ben Smith about launching the new media company with a U.S. Semafor’s co-founder and editor-in-chief Ben Smith is adapting to startup life, coming from The New York Times and BuzzFeed before that.

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Clearcode

MARCH 1, 2023

The introduction of the metaverse is often compared to the invention of the Internet and represents new opportunities for companies and Internet users, so much so that Facebook even changed its name to Meta. And what role can advertising and AdTech play in the metaverse? How Can A Brand Start Advertising in the Metaverse?

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MNTN

NOVEMBER 1, 2022

Want to know everything there is to know about Connected TV advertising ? In other words, it’s how mostly everyone watches television nowadays. Connected TV has changed pretty much every aspect of what it means to watch TV—from how we engage with content (hello binge viewing), to when we watch (on-demand to fit our schedules).

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VideoWeek

MARCH 1, 2024

In this week’s Week in Review: The BBC buys ITV’s 50 percent BritBox stake, IPG announced a generative AI deal with Adobe, and publishers including Axel Springer sure Google for alleged abuses of dominance in digital advertising. billion lawsuit against Google, claiming damages caused by unfair practices in digital advertising.

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Kevel

APRIL 19, 2022

Traditional publishers and advertisers historically go hand in hand. A traditional publisher is a company who makes their money almost entirely from ads, such as media companies, free content producers, and mobile games. And in 2020, digital advertising made up nearly 40% of that ad revenue. What is a traditional publisher?

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VideoWeek

JANUARY 5, 2024

In this week’s Week in Review: GroupM launches a new streaming ad format initiative, VideoAmp lays off twenty percent of its staff, and DPG Media buys RTL Nederland. This new leadership team will be tasked with establishing VideoAmp’s metrics as a trading currency in US TV advertising.

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MediaFuse

JUNE 6, 2019

Rising Trends in Programmatic Digital Marketing. Programmatic has been shaping the landscape of the advertising industry for the last ten years. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. A Handfull of Facts about Programmatic Advertising. In 2015 $17.5

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Digiday

OCTOBER 11, 2022

Apple TV executives are said to have talked about building an API-based platform in a similar way to how Google or Microsoft search is bought. That approach has since changed – Digiday reported in August that Apple is building a DSP. Rising mobile numbers. The question is, when will it start? The last bastion is Apple TV.

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Basis

FEBRUARY 23, 2023

But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. Or, as the Harvard Business Review put it, “The question isn’t whether AI will be good enough to take on more cognitive tasks but rather how we’ll adapt”.

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Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. Where Did Retail Media Come From?

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