Martech Series

AUGUST 22, 2022

ELLKAY has already established an industry-leading healthcare data archiving platform with modules for EHR, ERP, LIS, and more. Organizations planning to upgrade their Customer Relationship Management (CRM) system are seeking a solution to maintain data compliance while reducing legacy application and online storage expenditures.

Healthcare 89

Healthcare MarTech Marketing 89

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles. Annual spending on CDPs is predicted to grow from $2.13

Machine Learning 105

Machine Learning Marketing Healthcare eCommerce 105

Martech

JANUARY 30, 2024

The reality is that any tech-using business can be a target. Tech or not, businesses use technology for payments, data storage, and customer info. Businesses, including those in healthcare, collect all kinds of data. Some businesses ignore cyber threats, thinking they’re too insignificant or their operations are non-tech.

Healthcare 106

Healthcare GDPR Finance MarTech 106

Martech

JULY 27, 2022

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. A company was judged somewhat compliant if it used manual processes – email, web forms – for handling data requests. Used with permission. The least: Healthcare Services (0%) and Education (8%). Why we care.

GDPR 143

GDPR Healthcare Education MarTech 143

Martech

JANUARY 17, 2024

Lost in the conversation was the business value being wasted by not using Marketing Cloud, which the organization had already paid for. Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even higher. And the messages about benefits have to trickle down to their teams.

Communications 106

Communications MarTech Healthcare Conversion 106

Ad Rants

FEBRUARY 6, 2024

The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry.

Healthcare 215

Healthcare eCommerce Marketing ROI 215

Martech

JUNE 2, 2022

Over the next several weeks, we’ll dive into each piece and give you practical, actionable ways to use them at your company. Rather than say, “Social post” say something like “Patient stories on social media” (in a healthcare context — see below). Brainstorming a healthcare Guidepoint. Brainstorming a healthcare Guidepoint.

Healthcare 92

Healthcare Marketing Conversion MarTech 92

Martech

JUNE 27, 2023

It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. So, even if you do use GA4, you will have to learn a new system. The one that I’m seeing with a lot of healthcare clients is that Google has said blatantly we are not HIPAA compliant.

Healthcare 103

Healthcare Cookies MarTech Marketing 103

Ad Monsters

FEBRUARY 8, 2024

JP : We’re using a RAG (retrieval-augmented generation) model, a technique used in natural language processing and generative AI to improve answers. AdMonsters: Tell us more about your ongoing process to build out Latimer’s vector database. John Pasmore , CEO and founder of Latimer , is a serial entrepreneur.

Healthcare 94

Healthcare Machine Learning Audience Agency 94

Martech Series

SEPTEMBER 7, 2022

The competition is part of the GenO (Generation Oracle) initiative, the goal of which is to hire and train a new generation of Oracle employees and fine-tune new talent to meet the long-term needs of the company. Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. The post Arti.AR

Healthcare 95

Healthcare Audience MarTech Conversion 95

Martech

JULY 13, 2021

Now, nearly a decade later, pharma brands allocated nearly 70% of their marketing budgets to digital ads, with both healthcare provider (HCP) and consumer budgets increasing in 2020. Ritesh Patel, the Chief Digital Officer at Ogilvy Health, understands the inherent challenges of marketing to healthcare professionals.

Pharmaceuticals 134

Pharmaceuticals Marketing Healthcare Banner 134

Martech

JUNE 1, 2023

But with all of these capabilities, it’s important that team members know how to use them. Building a knowledge base for your marketing work management system is essential to making sure everybody using it is on the same page. Use verbs to designate task-related actions (write, design, draft, review, etc.). Shorter is better.

Marketing 88

Marketing Healthcare MarTech Communications 88

Martech

SEPTEMBER 20, 2023

Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments? Could a small business use AI data analytics to forecast inventory needs or optimize customer experience? Other tools like Brand24 can be used to track brand sentiment and conversations happening about your brand. Absolutely.

Healthcare 118

Healthcare MarTech Education Agency 118

Martech

SEPTEMBER 28, 2023

Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI. This explosion of options promises to make our jobs easier, but requires MORE time initially, as we find the right tools to use.

SEO 130

SEO Conversion Healthcare Education 130

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. If you wanted to reach Chicago-area healthcare providers, our magazine could help you do so.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Basis

FEBRUARY 21, 2024

From raw materials to professional services, from healthcare supplies to technology, and everything in between, the business-to-business (B2B) industry boasts a truly vast spectrum of categories. And these consumers look a lot different than they used to. Among social channels, YouTube and Facebook are particularly influential.

Marketing 104

Marketing Data Management Platform Healthcare Ad Inventory 104

Martech

JANUARY 10, 2023

Smaller businesses or teams, in particular, may not have the resources or personnel to assess how they can use a given tool properly. To prevent this, you should carefully plan and research before selecting and implementing technologies to ensure they provide long-term benefits. The benefits include: More efficient use of resources.

MarTech 115

MarTech ROI Healthcare Finance 115

Ad Monsters

APRIL 19, 2023

For example, an ad for swimwear might appear at the end of an article about swimming, or an ad for enterprise healthcare software could run in a healthcare trade publication. By using natural language processing, neuroprogrammatic can categorize the feelings at work in an ad and the sentiments of the content the audience consumes.

Advertising 83

Advertising Healthcare Audience Cookies 83

Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. How to use telemedicine?” Their specific pain points are right there in your analytics, assuming you are using the proper data. Once you’ve uncovered what matters to them, it’s time to put that knowledge to good use.

Healthcare 107

Healthcare Pharmaceuticals Audience Conversion 107

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Many of our clients come to us with off-target market positioning and ineffective value propositions. Here’s how to calculate it.

Marketing 125

Marketing ROI A/B Testing Conversion 125

Martech

MARCH 14, 2024

If you’re using generative AI like ChatGPT for content marketing tasks such as writing your social posts, the AI isn’t going to tell you what to think (or when it does, it’s going to sound bland, unoriginal and entry-level). This might not seem like a big issue. This type of uncertainty isn’t just a B2C problem.

Communications 115

Communications GDPR Healthcare MarTech 115

Martech

AUGUST 1, 2023

Often, clients start to do check-the-box agile, which will only give minimal short-term results. I had the opportunity to coach a team in healthcare that is very traditionally managed. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.

Marketing 98

Marketing Healthcare MarTech Communications 98

Martech

FEBRUARY 13, 2024

” It’s your job to sift through myriad tools and platforms, selecting those that promise tangible progress toward your near-term priorities. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. Getting rid of unnecessary tools.

MarTech 99

MarTech eCommerce Conversion Rate Healthcare 99

Digiday

JULY 28, 2022

As more people are working from home, subscription-based pet healthcare startup Fuzzy, is leveraging direct mail to reach those people and ultimately boost brand awareness. The post How a startup pet health company is using direct mail to break through the noisy digital landscape appeared first on Digiday.

Healthcare 62

Healthcare Retargeting Brand Awareness Communications 62

Martech Series

DECEMBER 19, 2022

Acronis , a global leader in cyber protection, today released its latest cyberthreats and trends report for the second half of 2022 which found that phishing and the use of MFA (Multi-Factor Authentication) fatigue attacks, an extremely effective method used in high-profile breaches, are on the rise.

Real Estate 78

Real Estate Healthcare Education Finance 78

Martech Series

OCTOBER 20, 2022

over three years and a sub-6 month payback period through using an Identity Data Fabric. Our customers use the power of RadiantOne to unify identity data and harness it to drive progress and innovation across the entirety of their organization,” says Joe Sander, CEO of Radiant Logic. reduction in technical debt over three years.

ROI 81

ROI Healthcare MarTech Marketing 81

Martech

OCTOBER 10, 2023

Benefits of a strong governance structure There are many reasons why a governance structure is valuable for customer journey operations, but some of the most important ones include the breadth and depth that CJO requires in terms of coordination and cooperation. Here are some other benefits: Improved efficiency. Enhanced accountability.

Communications 121

Communications GDPR Healthcare MarTech 121

Martech

JUNE 9, 2022

Over the next several weeks, we’ll dive into each piece and give you practical, actionable ways to use them at your company. Traditionally, marketers have worked using the “Big Bang” campaign approach, where planning was done up front, and marketing was released without any built-in time to inspect, adapt and make smart pivots.

Marketing 96

Marketing Healthcare MarTech Media 96

Martech

APRIL 19, 2023

DI helps guide decision-makers with actionable insights using optimization, simulation, and decision-analysis techniques. DS is the overarching term, while “decision intelligence” is the operational side. Broadly, strategic intelligence means using BI insights to drive and support strategy. What is decision intelligence?

Healthcare 120

Healthcare Communications Finance Marketing 120

Martech

MARCH 31, 2023

“As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp?’ “Even if you hire full-time marketing staff,” she continued, “marketing is a huge umbrella term. “We do establish relationships,” Paaske confirmed.

Marketing 105

Marketing Pop-Up Healthcare MarTech 105

Basis

JULY 20, 2022

Healthcare is personal— incredibly personal. healthcare would be straightforward and simple to understand. The United States healthcare system is particularly complex, challenging to navigate, and often a source of hidden or unforeseen costs. What’s a healthcare marketer to do? Let’s dive in: #1: The Cost of Healthcare.

Healthcare 80

Healthcare Marketing Machine Learning Advertising 80

Martech

MARCH 31, 2023

“As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp?’ “Even if you hire full-time marketing staff,” she continued, “marketing is a huge umbrella term. “We do establish relationships,” Paaske confirmed.

Marketing 104

Marketing Pop-Up Healthcare MarTech 104

Martech

OCTOBER 5, 2022

Because of my engineering background, I was fortunate to get an opportunity to join GE Healthcare through its entry-level leadership development program. MRIs had become go-to diagnostic devices and subsequently were used in neuroscience. Exposure to marketing during my early educational journey was limited.

Healthcare 97

Healthcare MarTech Education Impressions 97

All About Advertising Law

NOVEMBER 24, 2021

Mastercard recently announced new requirements for merchants using a subscription billing model or negative option model, or both. Disclosures : Prior to enrolling consumers in a subscription, merchants must, at the point of payment, disclose the subscription terms and obtain the customer’s affirmative acceptance of the terms.

Electronics 59

Electronics Healthcare 59

Martech Series

JANUARY 19, 2023

Marks Significant Gains in Day-To-Day End User Coder Productivity Aidéo Technologies – a leader in AI-enabled automation technology for the healthcare industry – announced today the release of Version 2.8.2 Release of Version 2.8.2 of the Gemini Coding Platform.

Healthcare 47

Healthcare Machine Learning MarTech Marketing 47

Martech

JANUARY 3, 2022

Here are three tactics Debar recommends marketers use to build customer trust through proper data ethics. Think about social media online shopping, content, streaming, banking, or even healthcare. Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. Image: Acoustic.

Marketing 140

Marketing MarTech GDPR Healthcare 140

Ad Ops Hero

OCTOBER 15, 2023

Content generation is another key use case for gen AI, cited by 55% of respondents, with industry-specific applications (48%), data augmentation (46%), and personalized recommendations (39%) rounding out the top five. Top of those AI priorities for now is generative AI, with 56% of respondents eager to learn more about it.

Healthcare 52

Healthcare Manufacturing Education Retail 52