The Ad Tech Blog

JULY 15, 2024

FL is particularly useful in scenarios where data privacy regulations, such as GDPR and CCPA, restrict the sharing of personal data. This has led to stricter data privacy regulations, such as GDPR and CCPA, which impose stringent requirements on how companies collect, store, and use personal data.

Machine Learning 130

Machine Learning GDPR Healthcare Finance 130

Martech

SEPTEMBER 22, 2021

social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. The European Union’s GDPR was implemented in May 2018 and impacts all U.S. Marketers in the highly regulated healthcare market must follow HIPAA and HITECH regulations.

Marketing 136

Marketing Machine Learning Healthcare GDPR 136

Martech

JANUARY 3, 2022

Whether it’s GDPR, CCPA, or upcoming U.S. Think about social media online shopping, content, streaming, banking, or even healthcare. Data privacy is arguably the most pertinent topic in marketers’ minds these days. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place.

Marketing 141

Marketing MarTech Healthcare GDPR 141

Martech

OCTOBER 15, 2021

Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. All these day-to-day activities involve the sharing of our personal data with companies. Privacy laws in Europe and in some U.S.

Marketing 106

Marketing Healthcare GDPR MarTech 106

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Social media. Lead management. Direct mail.

ROI 126

ROI Machine Learning Conversion Rate Healthcare 126

Martech

OCTOBER 21, 2021

website, social media, search ad), geography, demographics (i.e., Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.

Machine Learning 115

Machine Learning Marketing Conversion SEO 115

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

SEPTEMBER 28, 2021

Participating organizations can build, plan, activate and measure custom audience pools to either target or suppress customers across addressable media. Marketers with customers in the European Union have had to comply with GDPR since May 2018. Privacy compliance and data ownership.

Cookies 120

Cookies GDPR Mobile Ads Ad Tech 120

Basis

JUNE 5, 2024

Though there are currently sector-specific privacy laws, such as HIPAA for the healthcare industry and the Gramm-Leach-Bliley Act (GLBA) in financial services, the US has yet to enact a national data privacy framework that would be applicable to most businesses.

Advertising 85

Advertising Cookies GDPR Banner 85

MNTN

SEPTEMBER 4, 2023

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. This includes many businesses, including social media platforms. Much like the GDPR and EU citizens.)

GDPR 52

GDPR Cookies Pop-Up Audience 52

Automatad Inc.

MARCH 17, 2022

With the upsurge in digital media consumption during the pandemic, advertisers increased their ad spending on digital channels, a trend that has been years in the making. . However, the loopholes and discrepancies in TCF landed it in jeopardy as the Belgian DPA holds it in violation of GDPR on multiple fronts. . Data Source: AdAge.

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Ad Monsters

FEBRUARY 13, 2024

I remember signing on to my healthcare portal to check on something and seeing a Facebook ad a few minutes later that said something like, “This dentist is available in your network and area.” What Irked Consumers About Cookies It’s hard not to take the consumer’s side in many privacy discussions.

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

Single Grain

NOVEMBER 24, 2020

In fact, consumers cite brand transparency and authenticity on social media as an essential purchase motivator that impacts their decision – and marketing compliance ensures that they get exactly what they are looking for. Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018.

Marketing 64

Marketing GDPR Shipping Fashion 64

Single Grain

MAY 22, 2023

Marketing – such as creating and sending email campaigns, managing social media accounts, and tracking website traffic. By properly gathering and preparing data, you can ensure that you comply with relevant laws and regulations such as GDPR and CCPA to protect the privacy of your customers.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

Single Grain

JUNE 5, 2023

In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. Allied Market Research ) US adults spend an average of 7 hours and 50 minutes consuming digital media. WebFX ) 86% of women use social media for purchasing advice.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Lemonads

FEBRUARY 9, 2021

These include, but are not limited to: Insurance Home services Auto Travel Gaming Software and mobile apps Entertainment Finance Healthcare Dating Privacy and Security Modern consumers only like to visit platforms and interact with ads that respect GDPR laws as well as other privacy guidelines.

Ad network 52

Ad network Affiliates CPM Pop-Up 52

TechCrunch Ads

MAY 10, 2022

A section on the “ main benefits” of the reform also notably lingers on public sector gains — with the government writing that it will be “making sure that data can be used to empower citizens and improve their lives, via more effective delivery of public healthcare, security, and government services.”

GDPR 51

GDPR Marketing Healthcare Banner 51

VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

Single Grain

NOVEMBER 28, 2023

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services. Videos are 2X as likely to be shared on social media compared to other types of content.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

AUGUST 30, 2024

US Appeals Court Strikes Down Big Tech’s “Liability Shield” A US appeals court has struck down the argument that federal law grants social media companies immunity from being held accountable for user harms, according to Bloomberg. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.

Retail 52

Retail Non-Profit Media Healthcare 52

VideoWeek

APRIL 11, 2025

Dotdash Meredith Launches its Own TikTok-Like App People Magazine, the celebrity news and lifestyle publisher owned by media holding group Dotdash Meredith, this week launched its own TikTok-like scrollable app. We dont need to regulate in a stupid way, said Caroline Stage Olsen, Digital Minister of Denmark.

GDPR 52

GDPR Food Ad Tech Agency 52