Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. (

MarTech 119

MarTech Food Machine Learning SEO 119

Adweek

FEBRUARY 19, 2025

Marnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO). Boyer was vp of growth marketing at Grubhub since 2022, leading initiatives including the food ordering and delivery platform's partnership with.

Food 281

Food Marketing 281

Martech

AUGUST 20, 2024

Food and restaurants. The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. Parents who watch these ads were evenly divided between those that prefer to shop online and those that prefer to shop in-person. Over a third of those surveyed eat out 1-2 times per week; 26% eat out 2-4 times per week.

Healthcare 121

Healthcare Food Ad Space Retail 121

Adweek

JUNE 13, 2025

From May 15 to May 18, Irish-made Kerrygold took seven creators around Ireland to show them the country’s green pastures, the cows that produce the milk that becomes Kerrygold butter, and what Irish food culture has to offer. The creators included Katie Zuckovich, Lydia Keating, Kerry Diamond, Olivia Tiedemann, and Megan Kate Swan.

Food 288

Food Electronics Media Retail 288

Adweek

MAY 12, 2025

Rea has used food to work with non-endemic partners, such as when he made duck fat fries to promote the premiere of John Wick 4.

Food 195

Food Advertising Media 195

Adweek

JUNE 10, 2025

Mars Food & Nutrition, which houses brands like Ben’s Original, was not under review. Mars, Publicis, and WPP did not respond immediately to ADWEEK’s request for comment. EssenceMediacom previously held the media account, valued at $1.7 billion per COMvergence.

Media 328

Media Agency Ad network Food 328

Adweek

DECEMBER 2, 2024

The independent food publisher Tastemade launched its first recipe app, Tastemade Cooking, in mid-November to deepen engagement among Tastemade+ subscribers and capitalize on the culinary fervor surrounding Thanksgiving.

Food 331

Food Media 331

Adweek

JULY 3, 2025

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Media 248

Media Entertainment Food Marketing 248

Adweek

MAY 7, 2025

The marketing vet moves from food and wellness to sports.

Food 260

Food Marketing 260

Martech

NOVEMBER 25, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer pet food brand. Context) You are a business analyst for a direct-to-consumer pet food brand. For this prompt, try selecting the business analyst persona.

Food 116

Food MarTech Communications Marketing 116

Martech

AUGUST 1, 2024

They are both fast food companies using AI technology during the food ordering process. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. McDonald’s uses technology to reduce employee interaction.

Marketing 135

Marketing Food Impressions Conversion 135

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. RMNs let brands reach consumers with laser-like precision when they are ready to buy.

Retail 111

Retail Food Cookies Banner 111

Martech

SEPTEMBER 12, 2024

With its comfortable atmosphere, free Wi-Fi and various beverage and food options, Starbucks embodies the third place. It truly embodied the concept of a “third place” — not home, not school, but a vital space in between where community and creativity thrived. They invented a model mimicked by many other now-successful businesses.

Food 114

Food Cookies Marketing Conversion 114

More About Advertising

APRIL 13, 2025

Britains HFSS marketers have been busy preparing for October’s new junk food restrictions with an onslaught of extra advertising. The Observer reports that food brands been spent an extra 420m on advertising in 2024, up by 26% on the previous year. And consumers responded: they bought an extra 45.4m

Food 52

Food Advertising Marketing 52

Seth Godin

MAY 13, 2025

They spend calories and take risks to acquire food. If the required work and risk expended are more than the food they acquire, they go extinct. If we look at food, the efficiency of beans is about 5 to 1. Wild animals forage. The goal is to get as many calories as possible for as little effort as possible.

Food 84

Food Manufacturing Marketing 84

Martech

JULY 17, 2024

We’re gonna see much immersive experiences from a CX perspective, right, whether it’s actual usage of software, whether it’s interactions at a point of sale or a kiosk or an ATM or even ordering, you know, fast food.”

Machine Learning 144

Machine Learning MarTech Food Agency 144

Martech

AUGUST 30, 2024

Let’s consider ACME Dog Food Company. The CEO of ACME Dog Food Co. What if ACME Dog Food Company created its own third-party cookie and implemented it on every one of ACME’s websites? ACME owns 20 different websites, including feedthedogforgodssake.com (hereafter site No. 1) and wouldyoupleasefeedthedog.com (hereafter site No.

Cookies 128

Cookies First-Party Cookies Food MarTech 128

Ad Monsters

NOVEMBER 14, 2024

For instance, Aura can identify that readers interested in pet food are also likely to be interested in outdoor activities or family vacations, offering brands a richer understanding of potential consumers. .” This integration allows Hearst to identify audience interests and anticipate future behaviors accurately.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

AUGUST 6, 2024

Food, personal items and even cars are ordered through a screen. The way customers make purchases and interact with brands is changing. How do these shifts in behavior impact a more complicated service like insurance? And how does digital engagement connect back to branding?

eCommerce 119

eCommerce Food Marketing MarTech 119

Martech

SEPTEMBER 27, 2024

Food products. The two trends to note here are brands still entering the space for the very first time and the way in which some brand categories are making the shrewd decision that an engaged, knowledgable advocate has more relevant reach than, oh, Taylor Swift — and costs less. Which new brands? Apparel and accessories.

Electronics 73

Electronics Food Entertainment Retail 73

Adweek

JUNE 16, 2025

Ask it about what to pack, the weather in Cannes, the best types of food to try, or what to do if you get in on Saturday and want to do some exploration. It will know all of that, powered by ADWEEK’s nearly dozen content creators we will be sending to Cannes Lions.

Food 191

Food Audience Agency Media 191

Ad Monsters

JANUARY 2, 2025

The latter two may motivate an even greater percentage of consumers to buy more of their groceries online, especially as fear mounts that new tariffs will increase food costs. Saving time is a key driver, but so is a wish to avoid impulse buys and compare prices.

Retail 104

Retail Media Retargeting Brand Awareness 104

More About Advertising

NOVEMBER 4, 2024

Lots of Dawn French this Christmas courtesy of M&S Food, this 90-second number and a set of online films running through to New Year. how … The post Ever-reliable Dawn French scores for M&S Food first appeared on More About Advertising. System1 has already given this a 5.9 (how

Food 59

Food Advertising Agency 59

Martech

JULY 23, 2024

After that, your company usually employs a photographer to take glamour shots of your delicious food, craft beer, cocktails and interiors, which you will use under an exclusive license. The agency purchases stock photography for your organization and the license allows you to re-use the image within a year of purchase to create launch assets.

Food 117

Food Cookies MarTech Agency 117

Adweek

JULY 8, 2025

Brand Marketing How McLaren and Hilton Keep Their 20-Year F1 Partnership Fresh By Rebecca Stewart F1: The Movie Stays True to Its Brand Story By Dave Gaspar Autodesk Hires Bryant Brennan as VP of Brand and Creative By Cydney Lee E.l.f

Entertainment 201

Entertainment Food Conversion Media 201

Digiday

MAY 13, 2025

Leveraging the emotional power of storytelling, each episode followed a familiar film or television personality as they explored a beloved American city, offering personal insights through food, art and local experiences. This human-centric approach allowed audiences to see the U.S.

Media 78

Media Food Ad Tech Audience 78

Adweek

JULY 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Food Industry News KFC Canada Sets Latest Finger Lickin Good Ad in a Bridgerton-Era Ball The cheeky, cinematic work comes from indie AOR Courage By T.L. Its cast, initially prim and proper, sit at a sumptuous table flanked by servants. Stanley T.L.

Food 180

Food Pop-Up Banner Agency 180

illumin

NOVEMBER 21, 2024

Food budgets are tight It is apparent across industry predictions that customers are conflicted between saving money and spending to get the most out of their holidays. This is especially true when it comes to parties, events, and food. For those who are willing to spend – they aren’t willing to spend as much as they did in 2023.

Food 105

Food Retail Entertainment Ad Tech 105

VideoWeek

NOVEMBER 25, 2024

“One of our launch customers is one of the US’s largest food delivery apps. Maier uses the example of the same food delivery company looking to get the most out of their large customer base. “There are a lot of considerations that you and the vendor need to make in ensuring that you’re compliant in the EU.”

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

MNTN

JANUARY 6, 2025

These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. Wehave worked with global movie studios looking to drive brand awareness for their latest releases, through to retailers and F&B (food and beverage) brands.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

AUGUST 13, 2024

Chipotle’s experience, four years ago with a food-poisoning crisis, almost certainly showed the company how to respond. For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. Their videos amplified the issue and news outlets began reporting on it.

Marketing 135

Marketing Audience Media Food 135

Single Grain

MAY 1, 2025

Industry-Specific Optimization Tactics Different industries require tailored approaches to maximize visibility in AI Overviews: Entertainment Industry With a 528% increase in AI Overviews, entertainment marketers should: Optimize for entity-driven searches around celebrities, movies, shows, and events Create comprehensive guides that answer common (..)

SEO 52

SEO Marketing Entertainment Conversion 52

Adweek

JULY 10, 2025

The soft drink is courting Gen Z's taste preferences.

Food 180

Food 180

Martech

MAY 13, 2025

The problem is often higher in the marketing food chain. They know what email and only email can tell them about their customers and what spurs them to act. Email: Business email address Sign me up! Processing. Team leaders or executives who’ve never been in the trenches with email and see no need to support it with budget or personnel.

A/B Testing 109

A/B Testing Conversion Education Audience 109

Adweek

JULY 10, 2025

The Thursday evening celebration at La Paillote de Gaston Gastounette, a restaurant on the Quai Saint-Pierre in Cannes, brought together top tech, marketing, media, and advertising executives for a night of food, networking, and of course, rosé.

Food 223

Food Entertainment Media Advertising 223

Martech

MARCH 5, 2025

However, its investment in Whole Foods and continued refinement of Amazon Fresh indicate that the company sees a role for brick-and-mortar in categories like grocery, where immediacy and tactile shopping are essential.

eCommerce 87

eCommerce Retail Brand Awareness Food 87

VideoWeek

JULY 7, 2025

Christmas may seem a long way away, but brands will already be rethinking their approach to festive ads in light of the upcoming restrictions on advertising less healthy food and drink  (LHF) products, which will be banned on pre-watershed TV and all paid online advertising.

Media 52

Media Food Advertising Agency 52