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Perplexity AI Is Testing Ads In Search With Brands Indeed and Whole Foods Market

Adweek

Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results.

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Expo West Showcased a Maturing Commitment to Americans’ Food and Health

Adweek

Food, beverage, and better-for-you personal care brands gathered for the eagerly anticipated event, where aisles overflowed with protein-packed pretty-much-everything, a slew of products boasting regenerative agricultural practices,

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Complex Acquires the Food Festival ‘Family Style,’ Part of Its Broader Rebuild

Adweek

According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. for $108.

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Sean Adams of Utz on Keeping a Legacy Food Brand Relevant

Adweek

In this episode of Brave Commerce, Sean Adams, svp of digital marketing and ecommerce at Utz Quality Foods, the operating company of Utz Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. In his 13 years with snack maker Utz,

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Exclusive: NBCUniversal and Instacart Launch Partnership for Olympics Viewers to Order Food

Adweek

Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes.

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Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing’s ‘Wokeness’ Hurt the Category

Adweek

If the CEO of Impossible Foods, Peter McGuinness, wrote a primer on marketing, a few of his first tenets might be: Never alienate the American heartland, and don't wag your finger at folks who love their burgers and chops. McGuinness, speaking at the Adweek X conference in Los Angeles Monday, admitted that plant-based meat brands.

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NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos

Adweek

Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy Animals," which uses AR technology to bring animal food logos to life. Starting today, people in the U.S. can visit the Not Happy website on their mobile devices and scan animal logos in the world.

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