Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Further, the results showed that the most engaging content categories included style and fashion, food and beverage, and home and garden.

Brand Awareness 77

Brand Awareness Food Video Ads Fashion 77

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Martech Series

JULY 11, 2022

Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass.

Retail 79

Retail Food Display Advertising MarTech 79

InMobi

JUNE 9, 2020

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video Engagement driven by vertical videos is 3X of horizontal videos.

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

Brid.tv

SEPTEMBER 30, 2022

The growing popularity of video content that we have been witnessing in recent years has also boosted the popularity of digital video advertising. Although this ad format is generally considered to be effective and engaging, not all video ads are the same. What Are Pre-Roll Ads. Types of Pre-Roll Ads.

Video Ads 67

Video Ads Conversion Rate Fill rate Ad network 67

Basis

SEPTEMBER 16, 2022

These are just a few of the outlandish images seen at the start of Del Taco’s video ad highlighting their “20 Under $2” menu. And though the ad first ran when inflation was only 7% (ah, what a time), the takeaways for marketers are as relevant today as they were then. Eggs that cost a bajillion dollars. Gas that costs $5,333.90

Food 80

Food Video Ads Retargeting Ad Tech 80

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Martech Series

AUGUST 11, 2022

CTV has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), the global leader in creative logistics. The report covers video ad serving in the U.S.

Impressions 84

Impressions Food Education Video Ads 84

VideoWeek

JULY 13, 2022

Best Social Video Campaign – Zefr, TikTok, M&S and Mindshare. Best Use of Data in a Video Campaign – Finecast and Wavemaker for BMW. Best Video Ad Tech Innovation – Dynamic Video Captions by Sharethrough. Commercial Leader of the Year – Austin Scott, EMEA Advanced Video Lead, Xandr.

Ad Tech 64

Ad Tech Entertainment Food Video Ads 64

InMobi

SEPTEMBER 14, 2021

According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic. Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs.

Marketing 52

Marketing Food Rich Media Mobile Ads 52

AdvertiseMint

JULY 30, 2023

Food and beverage. Food-related content is also popular on TikTok. This content ranges from quick recipes to food challenges. Influencers, cafes, and restaurants use the platform to show their dishes and create viral food trends. You can repost your TikTok videos on other social media platforms like Instagram and Twitter.

Marketing 52

Marketing Fashion Food Audience 52

VideoWeek

JULY 25, 2023

PubMatic says Convert is aimed at both traditional retailers, as well as other transaction-based businesses (such as food delivery, ride-share, and travel companies, many of which have been building out their ad offerings recently).

Media 52

Media Header Bidding Retail eCommerce 52

Monetize More

MARCH 3, 2023

Viewdeos Viewdeos helps publishers monetize traffic through video advertising. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Viewdeos.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

InMobi

APRIL 12, 2022

11) About a third of Gen Zers who have a fast food brand on their mobile devices choose to use these apps to save time. 16) 30% of Gen Zers enjoy seeing ads in mobile apps. 17) They notice video ads more than other mobile ad formats (45%). This is significantly more than other generations.

Retail 69

Retail Food Mobile Ads Video Ads 69

VideoWeek

AUGUST 8, 2023

Video has also been a focus for the company. National World touted 67 percent growth in video ad revenues and 49 percent growth in video views in its most recent earnings report. The launch of Shots! plays into these strategies.

Food 52

Food Video Ads Media Advertising 52

InMobi

APRIL 30, 2020

COVID-19's Impact on Food Buying Behavior Both Saudi Arabia and UAE are currently under lockdown, and that has impacted grocery and food buying behavior in both countries. Among people in Saudi Arabia, 39% said they have started cooking from home since the lockdown began, while only 5% said they have increased food delivery.

Food 52

Food Entertainment Video Ads Communications 52

VideoWeek

MAY 8, 2024

Three new content hubs on Vizio’s home screen – Vizio Gaming, Sports Hub, and Always On Newsroom – will offer QR-code based shoppable ads. Vizio also said it has agreed deals with food delivery apps, using their data to power some of these shoppable ads.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

InMobi

JANUARY 9, 2023

The brand targeted ice-cream lovers with two mobile video ads, one targeted to five cities that are major hubs during Mudik and another one at the train station and one at rest stops, with compelling messaging in local languages to celebrate with Viennetta and purchase it online or at the store.

Brand Lift 52

Brand Lift Food Video Ads Retail 52

Digiday

NOVEMBER 2, 2022

To accomplish this, the brand is investing its marketing dollars on TikTok with short form videos ads — and moving those dollars from Facebook to TikTok. Gut health care company Supergut is revamping its social media strategy to focus on TikTok as its primary social media platform.

Conversion 65

Conversion Food Education Audience 65

Martech Series

NOVEMBER 10, 2022

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. The most popular types of in-game advertising (IGA) are dynamic ads, static ads, and gamevertising. Wendy’s, a popular fast-food giant has successfully nailed in-game advertising.

Banner 85

Banner Food Audience Education 85

illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. Audience attention remains a proven pain for many marketers.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. Huge range of ad formats to choose from.

Ad network 52

Ad network Fill rate Banner CPM 52

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program.

Advertising 68

Advertising Demand Side Platform Conversion Audience 68

InMobi

OCTOBER 7, 2019

Here are some great examples of how brands have used in-app advertising to effectively engage with their target audiences: Wendy’s leverages in-app video advertising to stay top of mind with consumers between 18 and 49. They have seen great success from this, with video ad completion rates up to 90% and higher.

Marketing 52

Marketing Viewability Food Rich Media 52

Smart-Hub

AUGUST 23, 2023

For its ‘ Tariff Refresh’ campaign , O2 decided to repurpose the same TV ads for mobile but made them more relevant leveraging dynamic creative optimization. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Martech Series

JANUARY 5, 2023

Amazon’s CPC ad types include sponsored products, sponsored brands, and sponsored displays. As of June 2021, the average CPC for Amazon ads was $1.20. If you advertise on Amazon utilizing their managed-service option (display ads, video ads, and ads that are run through the Amazon DSP) expect to spend a minimum of $50,000.

CPC 98

CPC eCommerce Conversion Food 98

Ad Beat

NOVEMBER 20, 2019

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . change their opinion about a brand’s products/services, and even share a video ad across their online channels. to run video campaigns on Youtube.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Basis

APRIL 24, 2023

Advertisers can take advantage of this and place their ads in moments that are meaningful to audiences. With digital screens popping up virtually everywhere, there’s a wide variety of places to connect meaningfully with audiences.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

Video Ads 52

Video Ads Rich Media Banner Food 52

AdvertiseMint

SEPTEMBER 13, 2023

They then share these through posts, photos, videos, and livestreams. Each influencer focuses on a specific topic, like fashion, food, comedy, or dance. Food influencers post recipes, restaurant reviews, cooking tips, and foodie experiences. For example, a food influencer reaches only foodies. This is called their niche.

Media 52

Media Fashion Audience Food 52

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Basis

APRIL 24, 2023

Advertisers can take advantage of this and place their ads in moments that are meaningful to audiences. With digital screens popping up virtually everywhere, there’s a wide variety of places to connect meaningfully with audiences.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Digiday

FEBRUARY 22, 2023

of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. ” This month, video commerce platform Firework launched a partnership with The Fresh Market to use the first shoppable live commerce retail media network (RMN) in the U.S.

Conversion 91

Conversion Agency Fashion Retail 91

Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 66

Viewability Healthcare A/B Testing Food 66

illumin

JANUARY 30, 2019

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. These purchases include, for example, foods and beverages, game-related merchandise, other apparel, decorations and televisions.

Advertising 63

Advertising Rich Media ROI Food 63

InMobi

DECEMBER 14, 2020

49% of Latinx consumers said they have noticed a video ad on their mobile device. As the data shows, these consumers use mobile apps to watch TV and movies, order food, talk with friends and family, shop for essentials and so much more. what are the main takeaways from this report? need to leverage in-app advertising.

Audience 52

Audience Food Mobile Ads Video Ads 52