Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. Who championed martech replacements in 2024?

MarTech 73

MarTech Finance ROI Marketing 73

Martech

SEPTEMBER 20, 2024

The FUTURE framework: Building a martech stack for scale None of this works without the right tech foundation. Jason needs a martech stack that can handle a growing platform. The post How to make the jump from product-market fit to platform-market fit appeared first on MarTech. That’s where the FUTURE framework comes in.

Marketing 117

Marketing Finance MarTech 117

Martech

AUGUST 15, 2024

While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Take our brief 2024 MarTech Replacement Survey The post Measuring marketing’s impact: From metrics to growth appeared first on MarTech. Bank: “Engineering builds it, Marketing translates it. Processing.

ROI 126

ROI Finance Brand Awareness Conversion 126

Martech

MARCH 3, 2025

The entire martech and demand gen ecosystem is built around maximizing MQLs rather than revenue. Finance teams have lost confidence in marketing-driven revenue forecasts. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy.

Marketing 126

Marketing Finance Conversion Rate MarTech 126

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Click Through Rate 113

Click Through Rate Mobile Search Finance SEO 113

Martech

MAY 19, 2022

In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 million in financing. In our new MarTech Intelligence Report, you’ll learn more about these companies and their technologies, so you can determine which solution best meets your business’ needs. Take the 2022 MarTech Replacement Survey today!

MarTech 120

MarTech Marketing Demand Side Platform Finance 120

Martech

AUGUST 31, 2023

It provides insights and analysis to sales, compensation, and finance professionals. Dig deeper: New genAI marketing solution rolled out on Google Cloud Get MarTech! The post ChatGPT goes enterprise and other AI martech releases this week appeared first on MarTech. In your inbox.

MarTech 127

MarTech Finance Conversion Audience 127

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor. billion in new debt.

MarTech 125

MarTech Healthcare Finance Cookies 125

Martech

SEPTEMBER 20, 2024

Whether you’re in marketing, operations or finance, this webinar will provide valuable insights on improving planning efficiency. The post Fueling better marketing plans with Shell appeared first on MarTech. Register today.

Marketing 76

Marketing Finance Communications MarTech 76

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

MarTech 118

MarTech Conversion Rate Finance Conversion 118

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 125

MarTech ROI Healthcare Finance 125

Martech Series

FEBRUARY 15, 2023

This new round of capital together with the financing announced on February 3, 2023 , will provide Atento with additional operating liquidity and financial flexibility to address its near-term financial liabilities. This capital raise is a key milestone and significant step toward strengthening Atento’s liquidity position. Atento S.A.,

Finance 82

Finance MarTech Marketing 82

Martech

JANUARY 20, 2023

It is important to point out that in the vast majority of cases, such instigators aren’t trying to foil the best intentions of the martech and MOps teams. Dig deeper: The secret to building a useful martech stack Preventing messes when ‘yes’ isn’t on the cards There are certainly times and reasons when “yes” isn’t a viable answer.

MarTech 121

MarTech A/B Testing Manufacturing Finance 121

Martech Series

NOVEMBER 1, 2022

ShortTok , an early-stage software company developing automated visual storytelling technologies, announces today that it has secured a financing commitment from Info Edge Ventures, subject to regulatory approvals. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze.

Finance 87

Finance Machine Learning MarTech Education 87

Martech

JANUARY 22, 2025

” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. For example, Pilot’s takeaway was access to a limited-time offer for free office hours with a finance expert. Tip: Leverage locals. Processing.

Marketing 117

Marketing Finance ROI Media 117

Martech

NOVEMBER 13, 2024

Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. Processing.

Marketing 135

Marketing CPL CPA Finance 135

Martech

FEBRUARY 6, 2024

When managing multiple martech projects, it can be tempting to combine efforts if there are overlapping tasks or shared goals. Combining martech initiatives may seem efficient on the surface. As martech and MOps professionals, we must guide project sponsors on the pros and cons. But doing so comes with risks.

MarTech 109

MarTech Finance Audience Marketing 109

Martech

MARCH 1, 2022

Nonetheless, staying abreast of shifts and technology changes in the industry is part of the marketing and marketing operations function, and there are several significant challenges in doing that: The martech industry is continually evolving. Marketing and, by default, martech is additive. The definition of martech keeps expanding.

MarTech 109

MarTech Healthcare Marketing Finance 109

Martech

MAY 16, 2025

“You need people familiar with the tools and the capabilities and what they can use them for,” Dorros told MarTech. They appeared in health care searches about 47% of the time in March 2024 and less frequently for “your money, your life” topics like finance. ” Who knows what’s next in search?

Real Estate 89

Real Estate SEO Finance MarTech 89

Martech

JANUARY 3, 2025

This can keep departments like HR or finance from needing to hire outside help to create materials because marketing is overloaded. The post Guardrails and governance: How to protect your brand while using AI appeared first on MarTech. Email: Business email address Sign me up! Processing.

A/B Testing 136

A/B Testing Machine Learning Finance Fashion 136

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. This doesn’t require taking a finance or accounting class or earning an MBA. Get MarTech! We work on delivering the message — not the messaging itself. In your inbox.

MarTech 104

MarTech A/B Testing Finance Affiliates 104

Martech Series

DECEMBER 19, 2022

Welcome to this MarTech Series chat, Liz, tell us about yourself and your role at Reputation as its new CMO…. To start, you need one source of truth for customer data and a single way to communicate, which is typically automated via a martech solution. It can’t be a finance or sales exercise with little to no input from the CMO.

MarTech 99

MarTech Brand Awareness Communications Finance 99

Chief Martech

JANUARY 14, 2023

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. 2023 is going to be a rough year for many martech firms. Social Media.

MarTech 138

MarTech Non-Profit AutoMobile Machine Learning 138

Chief Martech

SEPTEMBER 20, 2022

Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. In my previous post, I discussed how the 2nd Age of Martech is all about convergence in ecosystems. But ecosystems certainly aren’t unique to martech. Collectively, they had estimated combined revenues of $3.9

MarTech 119

MarTech Manufacturing Finance eCommerce 119

Martech

NOVEMBER 12, 2024

Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve. The post 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy appeared first on MarTech. Dig deeper: Is product-led growth a GTM silver bullet? Processing.

Marketing 127

Marketing Finance Conversion Communications 127

Martech Series

JANUARY 31, 2023

The new financing, secured just 18 months after the company was founded, brings the total capital raised to over $53 million. The company also announced that Standard Investments’ Peter Marturano , technology sector head, and MRV’s Oshri Kaplan , managing director, will be joining its Board of Directors.

Finance 84

Finance MarTech Impressions Marketing 84

Chief Martech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts?

MarTech 114

MarTech Finance Marketing 114

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. The post Oracle enhances its Unity CDP offering appeared first on MarTech. There are four new capabilities: Account Profile Explorer. Processing.

Manufacturing 120

Manufacturing Finance Marketing Retail 120

Martech

NOVEMBER 21, 2024

That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. The post Why ‘risk on marketing investment’ is the new ROMI appeared first on MarTech. That would be bad. Brand and reputation are central. Email: Business email address Sign me up! Processing.

Marketing 113

Marketing Finance ROI Conversion 113

Chief Martech

JULY 11, 2022

I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. The largest number of automated processes in this index were for finance and accounting (26%). Granted, this may be because Workato specifically has more adoption within finance and accounting, as well as IT.

MarTech 103

MarTech Marketing Finance 103

Martech

JANUARY 24, 2025

As I said in my earlier post here on MarTech, I’m not a predictions guy. Are we embracing AI in the right way and are we aligned on our strategy with our martech stack? Dig deeper: 10 martech predictions of what won’t happen in 2025 From investment to cutbacks? I’m 53. What should our next move be? Processing.

Marketing 131

Marketing Non-Profit MarTech Education 131

Martech

OCTOBER 31, 2024

By combining technology with consumer-centric solutions, our goal is to transform the auto finance experience and set a new standard for expectations in the digital age. The post How to use generative AI to reduce friction and convert car buyers appeared first on MarTech. Processing.

Machine Learning 135

Machine Learning Conversion Retail Finance 135

Martech

MAY 14, 2025

.” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels. Product blames finance. Finance pulls funding. Marketing blames sales. Sales blames product.

Finance 97

Finance Manufacturing Marketing Conversion 97

Martech

MARCH 12, 2025

With finance teams scrutinizing every marketing dollar, these amplification strategies allow you to maintain visibility without dramatically increasing spend. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

Marketing 115

Marketing ROI Finance MarTech 115

Martech

FEBRUARY 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Dig deeper: Whats the difference between agentic AI and generative AI? Processing.

Marketing 128

Marketing Finance MarTech Audience 128

Martech

NOVEMBER 21, 2024

That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. That would be bad. Brand and reputation are central. Email: Business email address Sign me up! Processing.

ROI 102

ROI Marketing Finance Conversion 102

Martech

APRIL 2, 2025

Imagine your business provides services to help other companies manage their finances and payroll. Dig deeper: Strategic vs. tactical decisions: How to find the right balance The post Why your marketing isn’t working and how an audit can help fix it appeared first on MarTech.

Marketing 119

Marketing Audience Shipping Finance 119