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Why Big Brands Are Losing Online Market Share

Martech Series

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! And the consequences are dire. Misallocated marketing budgets.

Marketing 102
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

VSEO (voice search engine optimization) can give you an enormous competitive advantage (of course, this is only good news for one brand…). of mobile searches and 34.4% of desktop searches now resulting in “zero-click search” results. This trend is growing, with 62.5% Find him on Twitter @cyberjuicetweet.

Marketing 145