Ad Monsters

MAY 22, 2023

What the Move Should Be Vladimir Lyubarskiy : “Here I see the demand for converged video ad workflows around a multi-platform content distribution model. But how do you determine which inventories should be higher priced so as not to sell too cheap? Why is it advantageous for both parties?

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. It’s at the DSP level where brands and their partners decide where to display video ads or other creative types.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

OCTOBER 9, 2018

Concurrently, app developers and publishers need to determine how they will generate ad revenue and how ads fit into the user experience being offered. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.

Advertising 52

Advertising Ad network Ad Ops Banner 52

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

JANUARY 10, 2023

national TV ad spending in 2022. -$500 500 million: National TV ad spending shortfall in the fourth quarter of 2022 compared to Q4 2021. 14.6%: Percentage share of TV ad impressions that aired on CBS in 2022. 11, but the updated measurements aren’t yet being used as currencies for ad deals, according to Ad Age.

Manufacturing 68

Manufacturing Demand Side Platform Agency Fashion 68

PrograMetrix

JUNE 9, 2021

Like CTV and OTT advertising, digital audio is typically a top-of-funnel advertising channel, but few CBD brands are leaving a lasting impression with compelling audio ads and measuring the number of users who have listened to ads. Digital Video Advertising. Almost everyone online views digital videos.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Basis

OCTOBER 9, 2023

Either by running promotional codes or QR codes on the front end, implementing UTM codes on the back end, or setting up a corresponding landing page, you can measure exactly which media is prompting the most impressions and conversions in real time. Linear TV, too, is still a good option. It caused a huge stir across the advertising industry.

Marketing 67

Marketing Rich Media Audience Education 67

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game.

Fashion 52

Fashion Audience Advertising Impressions 52

VideoWeek

FEBRUARY 2, 2024

ShowHeroes and Adelaide Bring Attention Measurement to CTV ShowHeroes, a video ad tech company, has announced a new attention measurement solution for CTV, in partnership with attention specialist Adelaide. Studies carried out by xpln.ai CEO Fabien Magalon. Dentsu plans to expand the tool to global markets later in 2024.

Retail 52

Retail Media Cookies Agency 52

Basis

JUNE 6, 2022

Either by running promotional codes or QR codes on the front end, implementing UTM codes on the back end, or setting up a corresponding landing page, you can measure exactly which media is prompting the most impressions and conversions in real-time. Direct Mail.

Marketing 61

Marketing Rich Media Audience Education 61

Single Grain

MAY 18, 2023

But to generate the best results, you must be intentional when using Instagram clothing ads. Here’s your guide to Instagram advertising for fashion companies, including the different ad types and tips for creating the most powerful campaign. But why are Instagram ads so significant? But do people click on Instagram ads?

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

NewProgrammatic

MARCH 15, 2022

What NewProgrammatic search advertising platform does is help match an already engaged audience with ads featuring relevant content thanks to direct integrations with top publishers in the e-commerce, fashion, beauty, or travel industry (including search engines, apps, marketplaces, etc.) — all done in brand-safe and cookieless way.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

AdvertiseMint

DECEMBER 24, 2023

It’s about making your target audience aware that your brand exists and leaving a positive impression on their minds. Choosing a Facebook brand awareness ads objective optimizes the delivery of your ads to reach users who are more likely to remember them. Showcasing products through carousel ads.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads.

Fashion 52

Fashion Video Ads Food Education 52

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. For example, a luxury fashion brand may target buyers aged 25-45 with high-income levels.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

AUGUST 3, 2021

.” Here's another interesting stat that will make you realize the power of streaming TV advertising: A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, favorite fashion item, and favorite brand before they gave up their video streaming service.

Advertising 59

Advertising Video Ads Audience Impressions 59

Lemonads

FEBRUARY 14, 2021

Vertical Ad Networks A vertical ad network serves the same purpose as a regular network, except for the fact that it only serves a single niche or industry. For instance, some networks focus on connecting advertisers and publishers in technology, automotive, fashion, sports, gambling, gaming, or similar niches.

Ad network 52

Ad network Pop-Up Affiliates CPA 52

VideoWeek

JUNE 17, 2022

Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. DMGT Launches New Fashion and Beauty Brand Eliza.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

AUGUST 1, 2023

These banner ads look sales-y, and website visitors usually ignore them. 4) It’s Versatile Because native ads are meant to look like organic content, brands can use different mediums to convey their message. While video and image ads are popular, these aren’t the only mediums you can choose.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Buyer identification: Publishers know exactly who buys their impressions.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Check it out!

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JUNE 5, 2023

The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. You can also run your advertisements using the CPM (cost per thousand impressions) model. These features are designed to load instantly and provide a more engaging ad experience.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

MAY 17, 2023

” The ad was not only enthralling when it came out many years ago, but it elevated the standards of its time for video ads related to luxury products. Use ad copy that speaks to your target audience and emphasizes the unique features and benefits of your product or service.

Audience 52

Audience Machine Learning Fashion Click Through Rate 52

Monetize More

MAY 8, 2023

Reaching up to almost 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs, we can now reach more potential customers since they will be browsing everything from the hottest fashion trends to the most viral topic on popular Google properties.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

VideoWeek

SEPTEMBER 1, 2023

“These metrics — and the flexibility of having multiple platforms in one view — enable A+E Networks to demonstrate how attention leads to action and truly understand the quality and value of audience impressions.” Featuring fashion influencer Adeola Patronne, Ready or Not?! for a branded series and ecommerce campaign.

Entertainment 52

Entertainment eCommerce Agency Media 52

Clearcode

MARCH 21, 2023

Key Points An ad network is a technology platform that operates as a middleman to allow a group of advertisers and publishers to buy and sell digital advertising. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. How Does an Ad Network Work?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? How Are OTT Ads Inserted?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Single Grain

JULY 7, 2020

TopView ads usually appear as the first video you come across on you For You page when you open the app. This type of ad allows brands to capture a user’s full attention by making a great first impression. This is another type of ad that goes nicely with a landing page. billion earned media impressions.

Marketing 122

Marketing Audience Media Impressions 122

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

APRIL 28, 2020

By branding themselves as a tech company rather than a fashion company, Uniqlo proved itself to be a trend adopter from the beginning. Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. million impressions. Their growth and success is due largely to their original marketing approaches.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 5, 2023

Write a 100-word ad copy promoting our new augmented reality app features. Create a fun hashtag for my fashion business. Write a three-line ad copy for the checkout page of my app. Write a one-line ad copy for my pop music radio station’s mobile website. Write a 100-word answer to this question: “What Is ChatGPT?”

Marketing 52

Marketing SEO A/B Testing Pop-Up 52