Future of TV Briefing: Smart TV makers seek to steal the screen
Digiday
JANUARY 10, 2023
Roku is also likely able to collect more data about what people watch on a smart TV owned by the company — such as programming piped in through a traditional TV set-top box — vs. what it has access to via its CTV devices, and that expanded data set could help the company when selling ads on its platform. . Called the U.S.
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