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Want to Cut Emissions From Your Ad Campaign? Try Old-Fashioned Billboards

Adweek

Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats.

Fashion 312
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5 Marketing Lessons From Anna Wintour’s Leadership and Legacy

Adweek

People trust it, even when they disagree Her credibility, combined with her signature look, became the ultimate stamp of approval in the fashion world. Her approach offers a blueprint any brand, fashion or not, can learn from—especially now, when culture moves faster than ever and brand trust is harder to earn.

Fashion 230
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Nature’s inspiration for transforming your marketing plan

Martech

Plan frequently for elements that change frequently The job of fashion, what Brand calls the top layer of the model, is to be quick and engaging. These layers resist instantaneous change (regardless of what the plan mandates) and evolve more gradually than the frantic pace of fashion/customer programs or the relentless march of commerce.

Marketing 117
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How marketers can go beyond random acts of AI and why they should

Martech

According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain. However, only 36% of respondents say AI is now part of their daily workflows.

Marketing 131
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Inside the NFL’s Cultural Revolution With CMO Tim Ellis

Adweek

From fashion collabs to foundation spotlights, the goal is to make players more relatable and fans more invested. [04:40] “Helmets Off” and Humanizing the League — Tim’s “helmets off” strategy pulls back the curtain on players’ lives to highlight their passions and personalities.

Fashion 234
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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Marketing 120
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France moves to ban advertising and influencers for fast fashion brands

More About Advertising

The French Senate has backed a new bill targeted at ultra-fast fashion sites like Shein and Temu that includes a ban on advertising as well as sanctions for the influencers who promote them online.

Fashion 59