Adweek

FEBRUARY 8, 2024

As you would expect from any event hosted in Paris, the 2024 Olympic and Paralympic Games are set to be a very chic affair indeed thanks in part to the event's biggest local sponsor, LVMH. In 2023 the luxury group was named as premium partner of the Games in a deal reportedly valued at $160.

Marketing 297

Marketing 297

Adweek

APRIL 30, 2024

After surprisingly ditching its decades-long Carnegie Hall upfront week event in 2023, Paramount is set for another round of its "intimate, bespoke" upfront dinners.

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Adweek

FEBRUARY 6, 2024

As 2024 gets underway with a tumultuous January, one can only imagine what the next 11 months have in store. If the last few years have taught us anything, it's that anything can and will happen. Luckily, we were able to ask some experts to discuss their predictions for the year ahead at ADWEEK's annual.

Advertising 283

Advertising 283

Digiday

DECEMBER 19, 2023

Time today has announced the newly created role of chief events officer, in a move that’s emblematic of the media industry’s fervor towards events revenue heading into 2024. Dan Macsai, Time’s executive editor and vp of events, was promoted to the C-suite after the media company experienced a 70% year over year increase in U.S.

Media 94

Media Audience Marketing 94

Digiday

NOVEMBER 13, 2023

Facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets and a myriad of other woes impacting ad revenue, several digital publishers are doubling down on the business they still carry some authority over: events. Take BDG, publisher of Bustle, W Magazine and Nylon, for example.

Pop-Up 86

Pop-Up Media Advertising Marketing 86

Adweek

APRIL 16, 2024

Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report today, revealing that the ad industry hit new highs in 2023. CTV is growing FAST amid the ad industry's record-setting results in 2023.

Advertising 293

Advertising 293

Adweek

MARCH 11, 2024

In its 37th year, the event is known for major tech launches, movie and documentary premieres, a first look at up-and-coming musicians and a plethora of knowledge on its. Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city.

Marketing 296

Marketing Advertising 296

Adweek

JUNE 21, 2022

Meta CEO Mark Zuckerberg shared some updates on monetization opportunities for creators on Facebook and Instagram, highlighted by revealing that the company will not impose any revenue sharing on the two platforms until 2024, which covers features including badges, Bulletin, paid online events and subscriptions.

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Adweek

APRIL 25, 2024

According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's going to be a big year for digital video. The report, which comes ahead of next week's NewFronts events, noted that digital video. When it comes to video ad sales, marketers don't need a linear path to success.

Video Ads 276

Video Ads Advertising Marketing 276

Adweek

JANUARY 22, 2024

The report, compiled using data from Expedia, Hotels.com and Vrbo, found that people are commemorating big life events by taking trips rather than saving their jet-setting for traditional vacations. Celebrating a promotion by going out to dinner is so 2023, according to Expedia's annual Unpack report of travel trends for the coming year.

Advertising 243

Advertising 243

Adweek

DECEMBER 6, 2023

The last 12 months have been eventful for brands and those who create, build and nurture them. Some hits and some misses, though the misses have been on unexpectedly large scales. A few questions are on the table as we look toward next year: Is the CMO role obsolete? What about the CBO? Can they.

Marketing 339

Marketing 339

Adweek

MARCH 19, 2024

In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), The Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the trends that have shaped brand activity at the event in recent years.

Marketing 359

Marketing 359

Martech

MARCH 7, 2024

It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation.

Impressions 92

Impressions MarTech ROI Entertainment 92

Basis

FEBRUARY 8, 2024

Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them. Here’s what the convergent TV advertising landscape looks like heading into 2024: From 2019 to 2024, traditional TV ad spending dropped from $70.59

Advertising 104

Advertising Audience Conversion Rate Education 104

Adweek

JANUARY 30, 2024

The intersection of these two seismic events will have a profound impact on political advertising. In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest.

Cookies 301

Cookies Advertising Marketing Media 301

AdExchanger

MARCH 31, 2024

“It’s time to accept that we are a globally regulated industry, much like finance, energy and health care,” said IAB Tech Lab CEO Tony Katsur, speaking at a Tech Lab event about signal loss in New York City on Thursday.

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Finance 115

Digiday

APRIL 15, 2024

In the back half of last year, it looked like publishers were getting ready to dial up their events businesses as a means of driving more revenue outside of ads. But as 2024 rolls on, it looks like the industry might not be going down that path after all. Interested in sharing your perspectives on the media and marketing industries?

Media 77

Media Marketing 77

Adweek

MARCH 28, 2024

to $369 billion--excluding political spending and tentpole events like the Olympics. Back in December, Magna predicted 2024 ad. Interpublic Group's investment arm Magna expects total advertising spending will grow 9.2%

Marketing 290

Marketing Advertising 290

AdExchanger

APRIL 18, 2024

Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New York, NY (April 16, 2024) – AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions […] The post 2024 Top Women in (..)

Ad Tech 112

Ad Tech Media Marketing 112

Digiday

APRIL 25, 2024

We’re 10 weeks out from the Union of European Football Associations’ Euro 2024 tournament, one of the largest sporting events on the planet and a major opportunity for marketers to get their brands in front of enormous audiences. There’s Wrexham effect, the Beckham effect and the build-up to the World Cup, which will be in the U.S.A.

Entertainment 79

Entertainment Audience Media Agency 79

Adweek

MARCH 20, 2024

Today at the One24 conference, NBCU's latest TV upfront event, the company highlighted new tech and data capabilities, including generative AI, shoppable food delivery and, for the first time, all new programmatic offerings for the 2024 Olympic and Paralympic Games in Paris. Television.

Food 273

Food Advertising Ad Tech Marketing 273

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Conversion 106

Conversion SEO Brand Awareness eCommerce 106

Adweek

FEBRUARY 20, 2024

Putting Ice Spice in a Starry Super Bowl ad wasn't PepsiCo's way of kicking off the brand's 2024, but culminating a 2023 launch that started at the National Basketball Association's NBA All-Star Weekend. Starry began its life as Sierra Mist's replacement by hosting the event's 3-Point Contest in Salt Lake City last year. Ice Spice.

Marketing 279

Marketing 279

Adweek

JANUARY 26, 2024

As SeaWorld Parks & Entertainment chief marketing and communications officer Marisa Thalberg told ADWEEK community editor Luz Corona during the Outlook 2024 event, "versus" presents short-term sales--"performance"--and long-term brand building as not.

Marketing 299

Marketing Entertainment Communications 299

Martech

JANUARY 25, 2024

Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Be a sponge in 2024.

Marketing 130

Marketing MarTech Agency Audience 130

PubMatic

FEBRUARY 23, 2024

PubMatic’s annual product and engineering leadership offsite was a productive and collaborative event. We exchanged ideas about what works and what doesn’t, how teams can learn from one another across product, technology, and processes, and how we can all get energized for 2024. Now, we are off to executing these goals for 2024.

Machine Learning 82

Machine Learning Cookies Communications Media 82

Mediavine

FEBRUARY 8, 2024

Which brings us to the inaugural Behind the Numbers with Brad (BTNWB) post of 2024, in which we flex our noodle arms, look to the past in order to see the path forward, and attempt to unravel the many stories told by the numbers. There are often unforeseen events over the course of the year that can influence advertiser spending.

Cookies 84

Cookies Fill rate CPM Advertising 84

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. This exciting event let us gather with an insightful panel of CMOs to share ideas and compare best practices from the past year. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024.

Food 52

Food Ad Tech Conversion Advertising 52

Adweek

JANUARY 30, 2024

In this special episode recorded at ADWEEK's Outlook 2024 event in New York, host Jenny Rooney sits down with Natalie Sunderland, chief marketing and communications officer at BNY Mellon, to discuss her career transition from a decade in tech startups to joining BNY Mellon.

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Finance Communications Conversion Marketing 220

Ad Monsters

JANUARY 10, 2024

As Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising industry.” But right now, those concerns are holding back progress – a realization many brands will need to come to in 2024.

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Pop-Up Machine Learning Ad Tech GDPR 117

Adweek

MARCH 14, 2024

How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as important when it comes to commerce as in any other form of media. On February 28 and 29 attendees heard from experts as they discussed the skills and investment needed to build an optimal brand.

Media 269

Media 269

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. Now you can publish webinar recordings for those who didn’t attend the live event, creating on-demand webinars. Why we care. x to version 3.7.1,

MarTech 102

MarTech Advertising Marketing 102

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. As a blueprint, the book looks at events that weren’t necessarily designed to be memorable, such as a “Signing Day” ceremony for graduating high school seniors where they announced which college they were attending. Get MarTech! In your inbox.

Marketing 113

Marketing MarTech Food Education 113

Digiday

NOVEMBER 23, 2023

At the tail end of a rough year for publishers, it looks like events might carry some holiday cheer through the end of the fourth quarter and beyond. Publishers’ events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to research from Digiday.

Media 74

Media Marketing 74

Basis

JANUARY 17, 2024

Certified artists on TikTok in participating countries can use an in-app ticketing feature to allow fans to buy tickets to their events directly within the platform. The post Innovations in Search and Social Advertising: December 2023/January 2024 appeared first on Basis Technologies. Sign up for the Basis Scout newsletter !

Social Advertising 76

Social Advertising Advertising Cookies Brand Lift 76

Digiday

JANUARY 16, 2024

Between CES in Las Vegas last week and the World Economic Forum (WEF) in Davos, Switzerland, this week, publishers’ events and sales teams have had a busy start to 2024, arguably even more so than last year.

Agency 79

Agency Media Advertising Marketing 79

Digiday

NOVEMBER 8, 2023

This week’s Media Briefing looks at how publishers are strategizing for ad budgets in 2024 as they realize they cannot compete with the platforms for scale.

Media 79

Media 79