Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. PVOD enables consumers to access high-quality video content from the comfort of their own homes without having to go to the cinema or wait for the content to be available on other platforms.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Lemonads

JUNE 19, 2020

Even if unrelated to your industry, these new tendencies can give you an idea of the content that your audience finds engaging, useful, and entertaining. Build Retargeting Campaigns Facebook users willingly provide a huge amount of information about themselves. If your audience is not responding to your ads, you shouldn’t give up.

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Single Grain

MAY 18, 2023

Instagram also offers specific features that benefit fashion companies, such as shopping ads. Related Content: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales Why Run Instagram Clothing Ads? Plus, one-third of users purchased a product after seeing an Instagram Ad.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Single Grain

JUNE 19, 2023

You may be surprised to learn that the arts and entertainment sector produces the highest CTR of any industry on Google Ads: As stated previously, Google has different types of advertising to promote your brand and products/services. With Google Ads, you can attract leads looking for product information. For example, 89.5%

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

AUGUST 3, 2023

You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) After entertainment, Gen Zs use apps to play games and even do their homework. There are multiple display ad formats you can use on all these apps.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

MNTN

FEBRUARY 15, 2024

Viewers increasingly skip ads, reducing the exposure and impact of campaigns designed for broad audiences. Shrinking Viewership : As more people shift towards streaming platforms for their entertainment needs, the viewership for linear TV has been steadily declining.

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

JUNE 30, 2022

Key Services: Creating, managing, optimizing and analyzing Google Search Ads, Display Ads, Shopping Ads, Microsoft Ads, and other online ad platforms. Running retargeting campaigns based on target demographics. Millmaine Entertainment. 3) Retarget People Who Have Shown Interest Earlier.

Agency 52

Agency Advertising Retargeting Conversion 52

Adtelligent

OCTOBER 6, 2021

Display ads usually refer to banner advertisements at the header, footer, or sidebar in the programmatic ecosystem. These ad slots generate income based on clicks and impressions by users on websites and apps for display networks. Video ad format continues to gain popularity and attract advertisers and publishers alike.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

JULY 20, 2020

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. Myth #3: In-App Gaming Can Only Reach Young Males Gaming is one of the biggest app verticals in terms of users and ad volume, and almost a third of the world’s population will play a mobile game this year.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

InMobi

OCTOBER 21, 2019

Even with their small screens, mobile devices are a go-to source of video entertainment content. watch a lot of video content on their mobile devices: In August 2019, Netflix users, on average, watched over five hours of streaming content. And people aren’t just downloading these apps and forgetting them. Users in the U.S.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

Martech Series

DECEMBER 22, 2022

The Snapchat app was created to be informal and entertaining, and it’s about being true to what you deliver to the audience and not simply picture perfect. A Collection Ad is a standard Snapchat video ad with a ribbon of thumbnail-sized products at the bottom, if you haven’t seen one in person yet.

Audience 86

Audience ROI Media Advertising 86

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Interstitial Ads : Full-screen ads that appear between different pages or sections of an app or mobile website. Video Ads : Short video clips promoting a product or service.

Advertising 52

Advertising Mobile Ads Banner Rich Media 52

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns.

Marketing 141

Marketing Audience Media ROI 141