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8 Benefits of Video Ads: Why You Need Them in Your Advertising Strategy

Single Grain

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. PVOD enables consumers to access high-quality video content from the comfort of their own homes without having to go to the cinema or wait for the content to be available on other platforms.

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10 Benefits of Google Ads to Skyrocket Your Business Growth

Single Grain

With text, display, and video advertising, businesses can create compelling ads and target their audience. This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. In fact, Google has 4.3 billion global users!

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

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8 Tips for Running Instagram Clothing Ads that Convert

Single Grain

This helps fashion brands to extend their reach, hear valuable feedback from their audience and create connections that can help to drive higher conversions. Instagram also offers specific features that benefit fashion companies, such as shopping ads. Plus, one-third of users purchased a product after seeing an Instagram Ad.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) After entertainment, Gen Zs use apps to play games and even do their homework. There are multiple display ad formats you can use on all these apps.

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How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. Myth #3: In-App Gaming Can Only Reach Young Males Gaming is one of the biggest app verticals in terms of users and ad volume, and almost a third of the world’s population will play a mobile game this year.