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OTT Targeting: 8 Best Ways to Reach Your Audience

MNTN

With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy. Interest-based targeting reaches viewers according to their hobbies, passions, and entertainment choices. By 2027, the OTT market will have approximately 4.2 billion users. The answer: OTT targeting.

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5 Tips to Help You Build a Successful Travel & Tourism Campaign

Digital Remedy

By utilizing this valuable data, you can pinpoint where to retarget audiences to re-engage them through video and display formats, delivering brand messaging in the right place, at the right time, and in the right mindset. This is inclusive of spending on transport, accommodation/lodging, meals, and entertainment.

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10 Direct Response Marketing Examples

AdvertiseMint

Funnel branding awareness into direct response. Retarget people who sign up for content with related products or services. Some examples: Coca-Cola runs brand ads to associate their soda with happiness. Then, they retarget engaged viewers via digital ads with a free trial offer. Consistency builds recognition.

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Netflix With Ads: Here’s What We Know So Far

Digital Remedy

According to one Hub Entertainment Research study, 57% of U.S. Currently, there is no available third-party segmentation or first-party retargeting. For some, Netflix is a fit when aiming to build brand awareness on a world-renowned platform over an extended period.

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Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

Digiday

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Redefine Meat secured nominations in several categories for its European launch, including Best Use of Video.

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Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

InMobi

." “Search advertising is just not only focused on performance as well, but I think it is helping the users at every end of the marketing funnel, whether it is driving brand awareness or consideration or performance and even retargeting, so I think search advertising is there at all stages of the funnel.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across web and mobile to recent site visitors—as well as to viewers who had seen their Performance TV ad.