OTT Targeting: 8 Best Ways to Reach Your Audience
MNTN
DECEMBER 5, 2023
With so many people flocking to OTT entertainment, it’s important that you weave this channel into your performance marketing strategy. Interest-based targeting reaches viewers according to their hobbies, passions, and entertainment choices. By 2027, the OTT market will have approximately 4.2 billion users. The answer: OTT targeting.
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