Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. If it sounds too good to be true, it probably is.

Marketing 125

Marketing Brand Awareness ROI Retargeting 125

Martech

DECEMBER 20, 2024

Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy. Position educational pieces as stepping stones to future conversations, not immediate conversions. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Top-of-funnel (TOFU): Build awareness.

Education 123

Education Audience Conversion Rate Conversion 123

Martech

SEPTEMBER 23, 2024

Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization? Build The easiest way to build is to provide targeted education opportunities to your team. But why aren’t you getting the returns you expected on your investment? Here are my recommendations — along with a warning.

Marketing 128

Marketing Education ROI Audience 128

Martech

MARCH 18, 2022

For 99% of businesses that have to educate their buyers, promotion is the worst way to start,” Brenner said. The post Getting back to basics: Marketing ROI appeared first on MarTech. One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%.

ROI 131

ROI Marketing Click Through Rate Conversion 131

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 118

ROI Conversion Marketing Education 118

Ad Monsters

MAY 21, 2025

These platforms attract a highly educated, high-income audience who are deeply invested in their communities and highly engaged with the content. For advertisers, this translates into stronger performance, better ROI and a more receptive audience.

Real Estate 103

Real Estate Audience Affiliates Education 103

Martech Series

MARCH 2, 2023

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. The post 3 Ways to Use Data-Driven Insights to Increase ROI appeared first on MarTech Series. Track micro movements in your industry.

ROI 98

ROI Education Audience Marketing 98

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. More than three-quarters of U.S. an AI-powered video creation platform.

MarTech 128

MarTech Communications SEO Conversion 128

Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Proof of this is in Stephani Estes’ career journey from special education teacher to Chief Media Officer for Goodway Group. The key to her success?

Education 97

Education Ad Tech Media ROI 97

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results.

SEO 52

SEO ROI Conversion Rate Conversion 52

Chief Martech

SEPTEMBER 14, 2024

Survey says: #1 answer is producing truly educational content that isn’t trying to sell. Lots of genuinely good answers in the “Other” answers for this question: “Help build ROI use cases.” Then publish transparent pricing ( in case you hadn’t gotten that hint already ). And sales engineers.

MarTech 96

MarTech Pop-Up Education ROI 96

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. What is the ROI of implementing ERP software?

SEO 117

SEO Conversion Education Rich Media 117

Ad Monsters

JANUARY 10, 2025

One of the highlights of the Sell Side Summit in March will be the keynote presentation, “Think Like a Buyer: The ROI Roadmap for 2025,” scheduled for March 10. Sellers will gain actionable insights on aligning strategies with buyer demands to achieve high-performance results in the evolving digital landscape.

Ad network 105

Ad network Ad Ops ROI Education 105

Martech

AUGUST 14, 2024

Hold monthly workshops to share their expertise, educate colleagues and onboard new team members. Focus on training Training on your most critical platforms maximizes effectiveness and ROI. Have them: Create best practices and documentation for consistent, efficient tool use across teams.

MarTech 120

MarTech Education ROI Marketing 120

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. Blogs: Educating accounts with best practices, training, and research in their niche. Measure and Report Results Source: Postal If this is your first time working on an ABM strategy , achieving your ROI may take time.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. How do they do it?

Marketing 133

Marketing Manufacturing AutoMobile Machine Learning 133

Martech

JULY 29, 2024

the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. Better education, more strategic thinking and a focus on the customer will characterize those companies that can take the opportunity to adopt AI in a meaningful and measurable way in the months and years to come.

Machine Learning 140

Machine Learning Education MarTech ROI 140

Martech

MAY 20, 2025

Veterans know how to prioritize, delegate, select vendors, focus on ROI and align with stakeholders skills that take time and mentorship to develop. If there is no plan for them to eventually become a VP, say so and instead commit to investing in their leadership development through education, coaching and exposure.

Marketing 80

Marketing Education MarTech ROI 80

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI? They have good general knowledge. This task is vital to my career.

SEO 132

SEO Audience Education Machine Learning 132

Martech

JANUARY 23, 2025

Youre then left with a bottleneck where every meaningful question about campaign performance, customer behavior or ROI must pass through the same overworked few the data gatekeepers. Provide multiple ways to educate your team, such as workshops or adding clear annotations to reports. Whats the ROI of this campaign?

Marketing 127

Marketing A/B Testing ROI Conversion 127

Martech

OCTOBER 25, 2024

Dig deeper: 3 tips to maximize your ROI at events 4. Example : Start with an educational piece that addresses a pain point they’re likely facing. Then, a few days later, send a link to session recordings and any additional resources. Wrap up the sequence by inviting them to the next event or offering a special post-event deal.

Conversion 125

Conversion Education ROI Communications 125

The Ad Tech Blog

JUNE 17, 2024

This, in turn, affects the overall return on investment (ROI) of the campaign. This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI. It can result in lower click-through rates (CTR) and higher cost-per-click (CPC), ultimately affecting the campaign’s return on investment (ROI).

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech

SEPTEMBER 6, 2024

Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives. To stay ahead of the curve, commit to ongoing education and skill development. It is crucial to be transparent about AI usage and ensure fairness in our AI-powered campaigns.

Conversion 132

Conversion Marketing Education ROI 132

Martech

NOVEMBER 8, 2024

Dig deeper: How to quantify the ROI of data using decision playbooks 2. Educating yourself and your team on common biases can help reduce or eliminate them, leading to better decisions with your data. Making interpretations from biased data Even with complete data, underlying issues can skew the analysis and the recommended actions.

Marketing 131

Marketing Education ROI Conversion 131

Martech

OCTOBER 29, 2024

Embrace AI literacy Start with education. Document processes, capture successful prompts and measure results to refine strategies and prove ROI. Below are steps marketing organizations can take to prepare for the marketing AI meteor. Encourage all team members to learn about AI’s capabilities and limitations.

Communications 123

Communications Education Marketing ROI 123

Ad Rants

FEBRUARY 6, 2024

Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained. Measure the impact of influencer campaigns tracking links, referral codes, and engagement metrics to assess ROI and inform future collaborations.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

MARCH 12, 2025

Educational resources such as quick-start guides or how-to videos. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort. End with a compelling CTA leading directly to purchase or deeper engagement.

Click Through Rate 116

Click Through Rate Non-Profit Impressions Conversion Rate 116

Martech

OCTOBER 6, 2023

This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency. Marketing operations: The hidden superpower While often overlooked, marketing operations (MOps) teams hold vital expertise in proving marketing ROI. Such knowledge gaps keep these powerful insights from being brought to light.

Marketing 137

Marketing ROI Machine Learning Education 137

Single Grain

MAY 13, 2025

Additional recommendations for marketing teams using creative tools include making a creative workflow, prioritizing cross-functional tools, investing in training, establishing clear guidelines for AI use , and tracking ROI. Real-world application: BCcampus demonstrated the power of these tools in an educational context.

Marketing 52

Marketing ROI Education Agency 52

The Ad Tech Blog

AUGUST 28, 2024

Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI Understanding audience-specific emotional triggers is crucial What is Emotional Engagement?

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

FEBRUARY 13, 2025

Some use cases, such as Content: Image/video ideation (6.1%) and Content: Lead scoring and distribution (3.2%), have seen initial adoption but were eventually abandoned, possibly due to challenges in ROI realization, integration complexity or shifting priorities. These use cases represent emerging opportunities with strong potential demand.

Marketing 140

Marketing MarTech Education ROI 140

PubMatic

APRIL 2, 2025

At PubMatic, we see a major opportunity to layer first-party commerce media data onto this premium video inventory, helping advertisers serve personalized and relevant viewing experiences to the right audiences while driving ROI. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 64

Media Retail Education ROI 64

Martech

JUNE 12, 2024

It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps. A company offering educational software might provide free downloadable curriculum development templates and limited access to collaboration tools for educators to share and edit lesson plans.

Education 124

Education ROI MarTech Conversion 124

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Education 131

Education Audience ROI A/B Testing 131

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Driving high-quality traffic, educating the audience, and gaining their trust. ROI Metrics for Native Advertising The selection of KPIs for any campaign depends on its goals. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech Series

DECEMBER 27, 2022

Samaaro is an event marketing platform that enables B2B marketers and event professionals to maximize their business growth and ROI when hosting or participating in events. However, generating qualified leads and accurately measuring ROI remains one of the primary challenges for these event marketers.

Marketing 104

Marketing ROI Healthcare Education 104

Single Grain

APRIL 24, 2025

Key Takeaways Immersive marketing experiences deliver a proven ROI, with 71% of brands reporting positive returns and 38% seeing an ROI increaseof over 20% compared to traditional campaigns. Education: Use immersion to simplify complex product features or benefits. Perhaps even more convincing is the financial picture.

Marketing 52

Marketing ROI Conversion Conversion Rate 52