The Ad Tech Blog
DECEMBER 12, 2020
If you are familiar with Segment’s AWS million-dollar cost issue , you know that not monitoring your infra costs is a huge mistake. AWS has a solution for this: Budgets. These are 4 steps you can take to create a budget and set up a Slack alarm: 1) Create a budget Go to your Billing console, then click on Budgets and then click on “Create budget.” Choose the Cost budget option.
More About Advertising
DECEMBER 16, 2020
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong development factors in digital OOH inventory, audience data, automation and effectiveness leaves OOH well placed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smarty Ads
DECEMBER 15, 2020
In today’s world advertising is not limited to broadcasting one offer in front of huge crowds - there are numerous marketing strategies and techniques, each serving its own purpose. It is a complex process that requires great expertise and understanding of one’s audiences. To create an effective programmatic ads.
AdPulp
DECEMBER 16, 2020
2020 has been a difficult year for many people working in advertising. Hundreds of thousands of people had to learn to work remotely, practically overnight. Many agencies lost accounts and consequently, many people lost their jobs. Yet, even with these stiffest of headwinds, the industry’s best creative outputs are as good as anything I’ve seen […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
illumin
DECEMBER 15, 2020
For most people, 2020 was characterized by a series of tragic events that forced us to reset, adapt and pick ourselves back up. We waited and listened, thanking our healthcare heroes, delivery workers, teachers, and that new virtual fitness coach to name a few. Somewhere along the way, brands decided to inspire and gave us […]. The post When In Doubt, Inspire!
More About Advertising
DECEMBER 15, 2020
Poor old Santa Claus is having a tough time this year, what with lockdowns and all the rest of it, but Innocent drinks and agency BMB are nobly setting out to save the embattled old boy’s Christmas in a VOD and social campaign. Not the first iteration of this notion but, possibly, the best. Innocent.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
DECEMBER 13, 2020
This is a call to action: Enter Food Euphoria. The call comes from Farmdrop, an online grocer in England that delivers fresh organic produce and “everyday groceries” using electric delivery vehicles. During the COVID-19 pandemic, Farmdrop sales have skyrocketed. Consequently, the company has been able to help keep smaller farms and producers up and running […].
All About Advertising Law
DECEMBER 15, 2020
As the payments industry continues to evolve at a lightning pace, one of the newest developments is the ability for payments companies to leverage card network services to “push” payments to cardholders. Earlier this year, the technology gained attention as a potentially safe and efficient way to transfer funds in response to the challenges presented by the COVID-19 pandemic.
More About Advertising
DECEMBER 15, 2020
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the most part they’ve come out better than expected. Mark Read continued his revolution at WPP.
InMobi
DECEMBER 14, 2020
People of Latinx heritage are one of the fastest growing segments of the overall population of the United States. According to the Pew Research Center , over half of the nation's total population growth came from people of Hispanic/Latinx heritage. All told, 18% of the entire U.S. population now identifies as Hispanic and/or Latinx. And this growing population also represents an increasingly enticing consumer base for brands to reach.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdPulp
DECEMBER 15, 2020
One of the biggest business headlines of 2020: Salesforce just purchased Slack, a work messaging app, for $27.7 billion. According to Seeking Alpha: “Tech companies have had a phenomenal year and Salesforce is no different. Its shares are up 100% since the lows experienced at the start of March. There are good reasons for this. […]. The post This Is A CRM.
All About Advertising Law
DECEMBER 14, 2020
With much of the economy disrupted as a result of the COVID-19 pandemic, one area that continues to grow is automated clearing house (ACH) payments, according to data recently released by Nacha, the non-profit that governs ACH payments. While the recent jump in ACH volume was driven in part by the delivery of federal stimulus payments, it is reflective of a longer term trend of growth in the industry, as ACH becomes increasingly popular for consumer bill payment (rent and utilities), health care
More About Advertising
DECEMBER 17, 2020
For too long there has been a disconnect between two major functions in digital advertising – the ad creators and the media planners. Traditionally, the creators cook up a suite of ad creatives, ring the bell for the planning team to serve, then clean up and move on to the next dish. But, when 70%. The post Christianne Wahl of VidMob: why creatives and media planners need to work better together first appeared on More About Advertising.
Single Grain
DECEMBER 15, 2020
Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. It will not get you anywhere. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. This gives you an insight into how subscribers are resonating with the campaign and helps you optimize it based on numbers , not hunches.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lemonads
DECEMBER 16, 2020
Even before the creation of the internet, companies had to develop creative ways to promote their goods and services. Some of these promotion schemes were quickly dropped by modern marketers, but a few of them have survived the test of time. Sweepstakes are a great example of a type of promotion that’s been around for decades and can be marketed through physical and digital channels alike.
Spoton Digital Media
DECEMBER 16, 2020
As our team reflected on this year, a common observation of success surfaced -- consistency. When we align well with clients, we find we are receiving valuable feedback from their teams to keep our processes moving along in a timely manner. We find marketing efforts to feel fluid, with room for creative adjustments based on frequent collection of new data points.
More About Advertising
DECEMBER 17, 2020
Online casino platforms have been growing at a rapid pace since they have been legalized back in 1994. The rapid growth of the internet and technology in general has significantly contributed to their evolution to the point that now, they can be found all over the web. The internet and mobile phones have pushed this. The post The growth of online casino platforms first appeared on More About Advertising.
InMobi
DECEMBER 15, 2020
Social media platforms have been all over the news in 2020 as a result of international and presidential politics. And not only have the social platforms themselves been making headlines, but many Americans have been turning to these apps to stay in touch with others and learn more about the world while they are largely stuck at home. To get a better sense of who have been downloading social media apps in 2020, we turned to the data.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Lemonads
DECEMBER 16, 2020
It doesn’t matter if you’re an established publisher or a media buyer that’s just learning the ropes, the affiliate’s journey is never-ending. In addition to keeping up with consumer trends, affiliate marketers also have to identify the networks that give them the best chances of success. But, as you probably know already, there are hundreds of different ad networks to choose from -- but not all of these offer quality users or engaged visitors.
More About Advertising
DECEMBER 17, 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of Commerce, Experience and Technology – from 25% of our business today to 40% by 2025.
More About Advertising
DECEMBER 17, 2020
The Week has appointed Uncommon to help create a more meaningful presence in culture for the magazine, in a brief that covers the UK and the US. A campaign is set to launch next year. Uncommon won the business after a competitive pitch, adding to its growing portfolio of media accounts that now includes The. The post Uncommon wins 'The Week' strategy and creative assignment in the US and UK first appeared on More About Advertising.
More About Advertising
DECEMBER 14, 2020
Audio is fashionable at the moment and industry veteran P&G’s Braun is relaunching its Braun Audio brand globally with the first bits of new kit for 30 years. The campaign from The Wild features “synesthetic” artist Jake-Andrew Nason creating a visual representation of musician Tokio Myers’ music, enabled by new Braun Audio LE speakers.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 18, 2020
Heinz has been making family-friendly ads since well into the last century: sometimes there’s the temptation to twist the formula as far as it will go and then a bit. Here’s a UK effort from 2002 (no idea who did it – the now extinct Dorlands?) which just about keeps the show on the road. The post MAA blast from the past: wholesome(ish) Heinz Ketchup first appeared on More About Advertising.
More About Advertising
DECEMBER 18, 2020
Procter & Gamble has revealed its determination to ‘Lead with Love’ in 2021, 2,021 “acts of good” throughout the year for Covid-related causes. The campaign is spearheaded by a film proposing love as one of eight emotions displayed by babies. By Dentsu Mcgarrybowen from an idea of Wieden+Kenedy’s it seems (bet there wasn’t too much.
More About Advertising
DECEMBER 16, 2020
Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t be the only person seeking new pastures as we venture into this strangest of holiday seasons. The turn of the year always sees a string of top level departures (others too of course) and this.
More About Advertising
DECEMBER 16, 2020
Companies are using different marketing tactics in the UK’s never-ending almost-lockdowns and premium brand Silent Pool Gin has been using hyperlocal media company Pintarget to target wealthy consumers through Sky Adsmart. Pintarget MD Charlie Makin says: “Adventurous gin lovers want to try something new at home for Christmas. We brokered an offer with Sky to.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
DECEMBER 14, 2020
Tech companies have never been closer to taking over the commercial/social world (some might say they have done already) but also never been under such fire from legislators, especially in the US. Goodness knows much the likes of Apple and Google (and Amazon) spend on above-the-line advertising but it probably dwarfs what most consumer goods.
More About Advertising
DECEMBER 17, 2020
In the week that Unicef has come to the UK to work with hungry children, here’s yet another reminder that global we all benefit from global co-operation. Médecins du Monde is present in 39 countries — including the UK — and here is a timely reminder of their work, from Marcel in Paris. The voiceover. The post 'I'll get to you.' Médecins du Monde's promise is dramatised by agency Marcel first appeared on More About Advertising.
More About Advertising
DECEMBER 14, 2020
On a day of many disappointments (London and other parts of south east UK went back into lockdown) Publicis Groupe had an extra bit of bad news to contend with: its much-anticipated online event with Michelle Obama had to be postponed due to the worldwide Google outage. So Arthur Sadoun took to Google-owned YouTube to.
More About Advertising
DECEMBER 14, 2020
It’s been a year like no other most of us can remember (and let’s hope there isn’t another one) so it’s a slightly different MAA Agency of the Year review this year. Tracking the fortunes of international agencies and advertisers has been especially difficult, with no full-on awards circuit to help guide us. These things.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
130 
Let's personalize your content