More About Advertising
JULY 8, 2021
TikTok seems to be taking over the media world – is it going to be better for us than Facebook and Google? – and now Heinz is claiming a first with a partnership with food and drink social publisher Twisted (owned by Jungle Creations) and app Whisk. The campaign uses TikTok’s new Jump feature to. The post Heinz claims first for interactive recipe on TikTok first appeared on More About Advertising.
Martech
JULY 9, 2021
Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 for a virtual spin. The immersive driving experience launched June 14, with an additional walk through by Pinterest’s influential creators rolling out in July. Pinterest partnered with the production studio Unit9 to implement a technical, immersive 360 test drive experience.
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AdPulp
JULY 8, 2021
The ad business is a Boys Club of the highest order. Zoe Scaman, a strategist, recently reaffirmed this fact and set the Interwebs on fire with her front-line reporting of the abuse she endured while working in agencies not her own. Her narrative is both raw and ugly as can be. Painful though it is, […]. The post The Ad Business Has A Problem with Boys Clubs, a.k.a.
EGC Group
JULY 9, 2021
They’re still showing up, and in greater numbers: Those white backgrounds with black designs on any product—waiting to be scanned, followed by a display of all the info a customer could want before deciding on whether or not to buy said product. Yes, the QR code continues its strong and steady comeback, and it may well become a major asset to marketing.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
JULY 6, 2021
London agency BMB has won Fullgreen, one of the new, seemingly endless wave of alternative food companies – this plant-based contender specialising in cauliflower rice. Fullgreen was founded by Gem Misa and husband Jamie Harris, who were looking for easy ways to eat healthily. Previously known as Cauli Rice, the UK-based entrepreneurs rebranded the company.
illumin
JULY 9, 2021
This year, brands celebrated the 4th of July with ad campaigns that promoted themes of unity and togetherness. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19. After a somewhat divisive 2020, much focus was placed on what separates Americans. […]. The post Most Viewed Video Ads: 4th of July 2021 appeared first on AcuityAds Inc.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JULY 8, 2021
In late April 2021, with the release of iOS 14.5, Apple officially began enforcing its App Tracking Transparency (ATT) framework. With ATT, all mobile apps that collect and share device-level information are required to display a set prompt that asks end users if their IDFA (Apple’s identifier for advertisers) can be collected and shared. This is a big change, as previously the IDFA underpinned much of the individualized and highly targeted mobile in-app advertising ecosystem for iOS.
More About Advertising
JULY 7, 2021
All the national clichés are coming out to play ahead of England’s semi-final against Denmark, fuelled by The Sun and its Danish equivalent, B.T. The Sun, with help from The&Partnership’s dedicated News UK agency, Pulse Creative, has placed an ad in B.T. threatening to eat the Danes for breakfast. This was in response to a. The post The Sun and Danish tabloid BT ramp up national rivalries ahead of Wembley semi-final first appeared on More About Advertising.
MobileAds
JULY 8, 2021
Do you know which advertising methods are better for your website? Let’s face it: there are so many options to choose from when you’re trying to decide which type of advertising is right for your website. With so many different kinds of ads available, how do you know what will work best for your business? All this time and effort can be put to waste if you don’t take the time to research what type of advertising works best for you and your site.
Smarty Ads
JULY 8, 2021
The importance of open marketplaces in programmatic advertising is hard to overestimate. They ensure a rich and inclusive space for media buying available to everyone. Apart from open exchanges, real-time bidding auctions also include private marketplaces (PMPs). What are private marketplace deals and why advertisers are choosing those.
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All About Advertising Law
JULY 8, 2021
The FTC has sued a seller of personal protective equipment (PPE), bringing its first PPE-related case under the COVID-19 Consumer Protection Act (CCPA). The lawsuit demonstrates the FTC’s continued focus on COVID-19-related advertising practices. Although this is not the first time the FTC has brought an action for a failure to deliver PPE on time, it is the first PPE case to be brought under the CCPA, which carries civil penalties of up to $43,792 per violation.
More About Advertising
JULY 9, 2021
Heineken has consistently hit the right note in the pandemic with the help of Publicis Italia and it’s done so again as we teeter out of it: showing a bunch of vaccinated oldies hitting the clubs. “The night belongs to the vaccinated,” it tells us. Which might seem a touch smug and “we’re all right. The post Post-pandemic creativity: another deft touch from Heineken first appeared on More About Advertising.
PrograMetrix
JULY 7, 2021
How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising. During the pandemic, medicinal and recreational cannabis use across the U.S. drastically increased, with multi-state operators (MSOs) closing out 2020 with record sales and revenue. The cannabis industry continues to grow, and sales remain higher each year. This is primarily a result of legislative changes throughout the nation.
Smarty Ads
JULY 8, 2021
Once you start working with web analytics in marketing, advertising or sales, you will certainly wonder what CPM is and what is the difference between CPM and eCPM. You won't miss it, since this is one of the popular tools for evaluating the cost of an advertising campaign. Not only.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
JULY 7, 2021
State attorneys general nationwide have continued to be aggressive consumer protection law enforcers. In the wake of April’s unanimous Supreme Court decision curtailing the Federal Trade Commission’s (FTC) ability to recoup equitable monetary relief from businesses accused of fraudulent or deceptive practices, state-level enforcement activity and state-federal coordination are expected to increase.
More About Advertising
JULY 7, 2021
Looks like back to the office is going to be back to a battleground, at least as far as many women in the ad business and their bosses/alleged persecutors are concerned. Zoe Scaman (above) of strategy business Bodacious (bold and audacious as opposed to the Love Island version) has written a piece on Substack entitled. The post Angry women ad execs call out sexist male managers first appeared on More About Advertising.
Smart-Hub
JULY 6, 2021
Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. It might be quite challenging to keep track of all tasks and accounts at the same time. To tackle this issue, many enterprises are outsourcing Ad Ops services.
Smarty Ads
JULY 6, 2021
Nowadays, it is not enough to place an ad on the website to attract the audience's attention. Publishers and advertisers must choose the right platforms for the ad selling and buying and select the appropriate type of advertising. Sophisticated software can help to understand the ROI received from advertising and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Paleo AdTech
JULY 6, 2021
Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster. That client was Beth Wallace.
More About Advertising
JULY 9, 2021
I see that Dentsu International, currently being reorganised and simplified (we’re told) by new boss Wendy Clark has appointed a global chief product officer of media, one Doug Ray (below, who started as an ad agency planner.) Doug is responsible for the “vision and delivery of the media product roadmap” – whatever that means.
Lemonads
JULY 4, 2021
Do you want to run effective food ads? In this article, we will tell you how to make sure you are running effective food ads and how to optimize your food campaigns. The food and beverage industry is the area where new brands and trends are constantly emerging and it’s a niche where affiliates can find cool products to promote all the time. According to Statista, Only in the US, the food and kindred industry spent 54 billion dollars in advertising in 2019.
Smarty Ads
JULY 5, 2021
The holiday shopping rush is here, and it means two things: some of us will be hectically spending the money while the others will gain them.The majority of us, however, will be at both spending and gaining sides.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JULY 9, 2021
For the most part, search engines have operated the same way for the last two decades. They’ve improved at determining intent, providing relevant results and incorporating different verticals (like image, video or local search), but the premise remains the same: input a text query and the search engine will return a mix of organic links, rich results and ads.
More About Advertising
JULY 8, 2021
Is it any better to discriminate against “straight white men” than people of other genders and ethnicities? Positive discrimination may be one way of levelling a playing field but not, surely, when it means people losing their jobs. But that’s what seems to have happened at venerable JWT (left, now Wunderman Thompson) when it dispensed.
Single Grain
JULY 6, 2021
The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. Chief Executive Officers (CEOs), the highest-ranking role in a company, tend to struggle to find the right CMO for their business: a person who can lead from the front, has exceptional knowledge of marketing strategies, can recruit the right candidates for the marketing team or other departments, and has the ability to reach goals consistently.
Smarty Ads
JULY 5, 2021
Header-bidding is an AdTech solution for publishers that allows running parallel auctions, in which multiple ad exchanges and networks bid on the same impression simultaneously. Higher competition ensures increased revenues for publishers and holistic yield management. However, to use this technology, media owners have to deploy header-bidding wrapper.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Lemonads
JULY 3, 2021
Let’s analyze how US News, a world-class publisher, is using affiliate marketing to monetize the different audiences it receives on the very trafficked website usnews.com. Even when their site is filled with affiliate links, the editorial quality is very high and the articles help objective decision making. Other publishers working with lemonads ® are exploiting the same strategies.
More About Advertising
JULY 8, 2021
As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty, here’s something to exercise the grey matter. Publicis Media’s Starcom has launched the industry’s first “media booking bot” – Abacus. Abacus stands for Automated Bot for Amendments to Campaigns and Uploads.
Single Grain
JULY 9, 2021
The digital advertising landscape has faced some drastic changes in the past decade. With 763.5 million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience.
Smarty Ads
JULY 5, 2021
It’s estimated that 72% of online shoppers abandon their carts before they make a purchase. That’s a lot of traffic, and those are potential sales that you’re missing out on. Here is where retargeting comes in. Without retargeting, only 8% of those customers are going to come back to.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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