Fuel Lines
OCTOBER 19, 2020
How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is slow or the worst happens.
Ad Espresso
OCTOBER 23, 2020
It’s no secret that the world of buying and selling online is constantly changing. Keeping up with the latest and greatest trends in digital commerce is about as hard as, well, keeping up with the Kardashians. And just when you thought you had your ecommerce strategy nailed, there’s been a major paradigm shift. With the Read More.
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More About Advertising
OCTOBER 19, 2020
I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of Howard Gossage, who — apart from being a wonderful copywriter — once set up Generalists Inc. as a sideline. Inspired perhaps by Marshall McLuhan (who he introduced to the wider business world) Gossage talked about.
AdPulp
OCTOBER 20, 2020
“Even with every advantage I was given, I’ve had to plan, sweat, and fight for each move on this marketing game board.” -Mat Zucker There are two styles of books advertising professionals write when they want to tell their career “war stories” and impart some of their learned wisdom: Either it’s a cradle-to-boardroom minutiae-laden biography […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smarty Ads
OCTOBER 20, 2020
Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. In order to make your marketing efforts work it is important to understand.
Gods of Advertising
OCTOBER 23, 2020
Toward the end of his life, in 1965, Bill Wilson, the founder of Alcoholics Anonymous put forward that his program came down to two main precepts: humility and responsibility. Admitting one was powerless. Then doing something about it. Alcohol had been the catalyst, teaching humility the hard way, through humiliation. Learning the value of responsibility began by recognizing unmanageability for what it was: chaos.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
OCTOBER 23, 2020
A week and a day have passed since Stan Richards opted to step down after the firestorm of controversy surrounding his comments in an internal creative review for Motel 6. Comments that were quickly passed along to the client, who then fired the agency. What I’ve heard through the grapevine since is the activist role […]. The post You Won’t See This in the Trades: Rodrigo Maycotte Admires Stan Richards appeared first on Adpulp.
Lemonads
OCTOBER 22, 2020
For this issue of Vertical of the Month, we’ll shine a light on the clairvoyance industry, give readers a summary of how it’s fared so far in 2020, and share tips to create better clairvoyance campaigns. Believing in extrasensory and supernatural services is a personal choice, but there is no denying that this vertical has a lot of potential for affiliates.
Admixer
OCTOBER 22, 2020
Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground. According to the eMarketer report, by 2023 digital […].
More About Advertising
OCTOBER 20, 2020
According to Mail Online Mindshare global boss Nick Emery was fired after entering the loo for a wee and baring his bottom, visible during a Zoom call. Pretty silly but enough to bring an abrupt end to a 20-year career at WPP’s Mindshare? There’ve probably been times on Zoom when most of us would welcome.
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AdPulp
OCTOBER 21, 2020
This new article in our Emerging Voices Series is made possible by the generous support of Adpulp’s patrons on Patreon. Please join us and help pay writers. Life is a series of forks in the road. The same is absolutely true of a career in strategic communications. Somewhere early in your career, you’ll go […]. The post Do What’s Necessary?
InMobi
OCTOBER 21, 2020
Retail brands have an especially tough road in front of them – and that’s even before considering the damage wrought by COVID-19. E-commerce, fast-shifting consumer habits, mobile showrooming, rising costs and more have all dramatically upended the retail landscape. So what can retailers do to more effectively ensure their survival despite these short-term and long-term trends?
Lemonads
OCTOBER 21, 2020
Our Social Ad Scout Review will help you uncover all their features and insights you’ve been looking for in a spying tool and by the end of this article, you’ll fully understand if Social Ad Scout will be the right spying tool for you to use! If you’re having trouble trying to figure out why your competitors’ strategies are working and what their secret sauce is , you can do so by using a spy tool!
More About Advertising
OCTOBER 19, 2020
No idea what adam&eveDDB has up its sleeve for John Lewis this Christmas but the agency has had another opportunity to flex its movie-making abilities. For Mars’ Temptations cat treats this Halloween. In the middle of an ambitious multi-media/social effort is ‘Scaredy Cat,’ billed as the world’s first horror movie for cats (who clearly don’t.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
OCTOBER 18, 2020
In the ad agency business, we know that all the company’s assets walk out of “the building” at the end of the workday. It’s another way of saying that ad agencies don’t have hard assets—that all the value is in the team. What about other fields like the restaurant industry…do restaurant owners and operators see […].
InMobi
OCTOBER 20, 2020
Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars. The Indonesian online sale season popularly known as ‘Harbolnas’ is known for overwhelming offers and purchases, presenting brands with a massive opportunity to acquire and engage customers.
All About Advertising Law
OCTOBER 20, 2020
The COVID-19 crisis has spawned a new wave of predatory behavior toward consumers, with the marketing of coronavirus-related products and untested cures. Regulators have responded to these behaviors swiftly and in a variety of ways. Richard Cleland, assistant director – division of advertising practices at the Federal Trade Commission (FTC), and Venable attorneys Melissa Steinman and Kristen Klesh addressed the advertising enforcement trends stemming from the COVID-19 pandemic and offered their
More About Advertising
OCTOBER 23, 2020
Time Magazine is calling its readers – and anyone passing a news stand – to action, by replacing its logo with the word “Vote” on its final cover before the US Presidential Election on 3rd November. It’s the first time the magazine has replaced its logo since its first issue in 1923. The artwork is.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
OCTOBER 19, 2020
Last month, I asked Rob Schwartz, CEO of TBWAChiatDay NY this pointed question. Adpulp: Who and/or what do you admire in the ad biz today? Schwartz: I think the best advertising today is coming from one place: The Lincoln Project. All of their work is relevant, surprising, emotional, and exceptionally powerful. And people are talking […]. The post Live Entertainment Is Missing, And We, the People, Badly Miss It appeared first on Adpulp.
InMobi
OCTOBER 20, 2020
Unlike the other festive seasons, this year sees an incredible rise in online sales. What does that mean for marketers? How are the Filipinos gearing up for the much-awaited Christmas? InMobi brings forth all the nitty-gritty details of the consumer sentiment, shopping trends, and the best ways for marketers to leverage the festive season sales in the post-COVID world in the Gearing Up for the Festive Season Report.
illumin
OCTOBER 19, 2020
It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey. Massive investments into technology to build, deploy and understand the consumer journey […].
More About Advertising
OCTOBER 19, 2020
Mother London has launched a new creative agency, called Other, which exists “to find new and interesting ways to help brands and businesses grow and develop now and in the future,” with creative leadership from Kyle Harman-Turner, best known for his “Epic Strut” ad for MoneySupermarket.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPulp
OCTOBER 20, 2020
Is it a bank’s job to help its customers save money? The more customers’ deposits remain in the bank, the more the bank can use the money to invest, so yes. It’s also the right thing to do. But how? How does a bank move people to care about saving money, instead of spending money? […]. The post Next Level Customer Care, Care of The “Buy Now” Blocker from Fifth Third Bank appeared first on Adpulp.
InMobi
OCTOBER 19, 2020
We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. What should creatives look like for retailers looking to drive app installs/UA (user acquisition) this holiday season?
Lemonads
OCTOBER 18, 2020
It doesn’t matter if you’re a new or seasoned affiliate , you’re probably heard of push notifications and how profitable this ad format can be. Push advertising has become a staple in the affiliate world because it is used by thousands of affiliates to connect with audiences around the globe There’s no denying that push notifications are here to stay, but there are dozens or even hundreds of traffic sources you can work with.
More About Advertising
OCTOBER 23, 2020
My friend George Parker reminds us that, contrary to what we asked here, there has been at least one good wine campaign – Orson Welles for Paul Masson: ‘we will sell no wine before its time.’ In Adscam and also MAA comments. The great man, who also appeared for Domecq and voiced Carlsberg as I.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
OCTOBER 17, 2020
Waiting on a train and riding a train used to be a time to calm your mind, to think, or maybe read. It’s slightly more nervewracking now that any enclosed space where other humans breathe is a health risk. Perhaps it’s better in Canada. Canadians are such sensible, practical people. For instance, in the nation’s […]. The post In Toronto, Public Safety and Public Transit Are One appeared first on Adpulp.
Gods of Advertising
OCTOBER 19, 2020
Most of the television shows and movies I watch contain a preponderance of alcohol, tobacco or drugs. Many of them are integral to the plot itself. Platforms like Netflix and Hulu (among many, many others), free and clear of network restrictions, opened Pandora’s Box in terms of sexual and violent content. To say nothing of the Internet. Some of the most popular and/or critically acclaimed shows on any screen are predominantly about illicit drug use, alcoholism and related topics: Breaking Bad (
Single Grain
OCTOBER 20, 2020
Content is no longer king. Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. They want to actively engage with products and services before making a purchase. Consumers want to see product images, watch videos, and play around with different types of interactive content to get a feel for what it would be like to purchase a product or service.
More About Advertising
OCTOBER 21, 2020
A new campaign from Greenpeace takes aim at deforestation across South America, with help from a young boy and an angry jaguar, which has been displaced from its natural habitat in Brazil in order to make room for grazing cattle and animal feed plantations. The film, narrated by Brazilian actor Wagner Moura (Pablo Escobar in.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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