Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives. Just to use one example, we may use Google Doc to write a whitepaper, Canva to create graphics to illustrate it, and something like Adobe InDesign or Acrobat to bring it

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More About Advertising

JULY 23, 2021

Just less than ten per cent of British Army soldiers are women so Karmarama is running new campaign aimed at women recruits – ‘A Soldier is a Soldier’ (well, yes.) Featuring some not-to-be-messed with women describing their jobs and the skills required. The client is actually outsourcing specialist Capita, not the good old MoD recruiting.

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AdPulp

JULY 22, 2021

“Visa has long stood for trust, security, acceptance, and inclusion.” Sorry. I pulled that from the press release. Let’s start over. How do you relate to the Visa brand? If you’re like most people, it’s pretty simple. Visa is a credit card that enables instant gratification. But Visa seeks to be more than a mere […].

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Smarty Ads

JULY 21, 2021

As users are surrounded by more and more ads online, banner blindness becomes a real concern. However, rich media units more actively engage a web user than standard text ads. Engaging animation or other types of ads within this format look fresh to the users and fulfill advertising purposes. “Rich.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

JULY 21, 2021

Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year of the customer.). To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-p

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More About Advertising

JULY 22, 2021

Three out of five French consumers think brands make insincere claims about supposed purpose in their ads according to a survey by BVA for Paris ad agency Babel. So Babel, with directors Emma + Elliot from production company Birth has made an ad about it – as you do. Starring Delphine Depardieu, niece of Gérard. The post New French ad calls out - ads first appeared on More About Advertising.

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AdPulp

JULY 17, 2021

How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that’s capable of gathering a crowd and a team […]. The post Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business appeared first on Adpulp.

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Martech

JULY 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you ready for embracing change as the new constant? The most recent example of this principle is the way live events are changing.

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More About Advertising

JULY 21, 2021

Can holding company CCOs actually make a difference or a are they, as some say of politicians, destined to fail? For the former it probably depends on how you assess their impact. Under former global CCO John O’Keefe WPP appeared to focus pretty exclusively on becoming the most-awarded holding company at Cannes, an award it. The post New WPP CCO Rob Reilly: how we'll become the world's most creative company first appeared on More About Advertising.

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Lemonads

JULY 22, 2021

User Session Replays is one of the things affiliates have to pay close attention to ensure optimal campaign performance. The optimization process is actually one of the most important stages as it allows you to identify areas of improvement and make adjustments that result in better performance. Furthermore, focusing specifically on conversion rate optimization through session replays can unveil a huge amount of valuable data that yields much better results.

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Advertising

Marketing Tech News

JULY 23, 2021

Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers. The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to. Read more » The post HubSpot: Chatbot usage more than doubled during the pandemic appeared first on Marketing Tech News.

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Martech

JULY 19, 2021

Good morning, Marketers, and how would you build a marketing ops certification program? If you’re hiring for a marketing ops role, what are you looking for? And can those qualities be captured within a formal certification procedure? That was a big topic of conversation at the second day of the Mo Pros Summer Camp in Atlanta, as attendees explored the idea of developing a vendor-agnostic marketing ops certification.

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More About Advertising

JULY 23, 2021

We don’t know yet whether the Tokyo Olympics will be a damp squib, a disaster or a triumph of the Olympian spirit. It had better be the latter for a number of big US advertisers who are throwing zillions of bucks at it. One such is Facebook, with Droga5, which has unleashed a veritable onslaught: The post MAA Ad of the Week: Juan Cabral changes the game for Facebook and Droga5 first appeared on More About Advertising.

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EGC Group

JULY 23, 2021

Google is the giant of search engines. Yes, Internet Explorer, Mozilla Firefox, and Microsoft Bing also operate on the World Wide Web, but not on the same level as Google. Why then, would a new web browser—and one that requires a paid subscription—try to enter the search engine arena? Introducing Neeva, a challenger to Google.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

JULY 23, 2021

The British Army’s new #ASoldierIsASoldier recruitment campaign makes it clear to women that they’ll receive equal pay, equal treatment in the field, and the same chances to advance as men have. Addressing aging stereotypes head-on, the advert at the campaign’s heart cuts to ridiculous concepts of female-adapted Army equipment such as “beach body rations” and […].

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Martech

JULY 19, 2021

Cannabis consumer software and services company Fyllo has partnered with Comscore to deliver purchase data and digital demographic data so brands can reach the growing cohort of cannabis consumers. Understanding these users through better data empowers marketers across all categories, not just the cannabis market. In recent years, Fyllo has assembled a number of media, retail and regulatory solutions around its Fyllo Compliance Cloud, providing ways for marketers in a highly regulated market to

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More About Advertising

JULY 22, 2021

Engine owner Lake Capital is reportedly trying to sell the mini-marcoms business, including Engine Creative, formerly WCRS, for £100m through Lazards – a quarter of its original mooted sale price a few years ago. Lake Capital, a big Silicon Valley operator, tried to make Engine work with content business Trailer Park but that, rather like. The post Engine puts itself up for sale (again) - will the ghost of WCRS finally find a home?

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PrograMetrix

JULY 21, 2021

Improve Your B2B Programmatic Advertising Using Intent Data. In the first part of our series on account-based marketing in 2021, we looked at five key trends in B2B marketing. One of the key points was that the pandemic accelerated the trend of moving business into the digital realm. A major advantage of moving more of your marketing into the digital realm is data.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Lemonads

JULY 19, 2021

Let’s analyze how CNBC is using affiliate marketing to monetize the different audiences it receives on its financial news digital version. Even when their site is filled with affiliate links, the editorial quality is very high and the articles help objective decision making. Other publishers working with lemonads® are exploiting the same strategies.

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Martech

JULY 23, 2021

Lake Lanier Islands: Location for Summer Camp. After a day and a half of listening to presentations and conversations at the MO Pros Summer Camp in Atlanta, I had an observation to make. “I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Here, however, I’ve heard that things break, APIs don’t work, there’s no customer service at weekends and deadlines for projects are impossible anyway.”.

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More About Advertising

JULY 22, 2021

Accenture Interactive’s Karmarama has hired Vix Jagger and Pablo González de la Peña (below) as joint ECDs. Jagger was a creative director at Anomaly London, Gonzales a creative director and head of art at BBH. The two worked together four years ago at BBH. Karmarama CCO Nik Studzinski says: “‘Scan for talent, hire for heart’. The post Karmarama bolsters creative team with new ECDs first appeared on More About Advertising.

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Marketing Tech News

JULY 20, 2021

Video SaaS company Vimeo has joined TikTok Marketing Partners, a group of specialist companies that create, implement and measure ad campaigns on TikTok’s video-based social media app. The partnership gives small and medium businesses (SMBs) access to Vimeo’s suite of video creation tools whilst simultaneously enabling them to take advantage of TikTok’s broad userbase.

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdPulp

JULY 20, 2021

In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital. Maggie is an industry leader who is busy making a direct connection between brand investments and bottom-line revenue. If metrics, ROI, and measuring the overall impact of brand marketing […].

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Martech

JULY 21, 2021

This week’s Marketoon speaks to the tortuous decision employers and their teams might have to make if the world ever gets on the other side of the pandemic. Fishburne’s take: Separate from the obvious benefits of schedule flexibility and a barefoot commute, one in three (workers surveyed in a recent Harvard study ) felt that both their overall performance and quality of work was better than the previous year and one in three were able to better focus on work from home.

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More About Advertising

JULY 21, 2021

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. Publicis is reporting a “full recovery with all KPIs exceeding 2019 levels.” Q2 organic growth. The post Publicis, Omnicom and IPG bounce back strongly in Q2 first appeared on More About Advertising.

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InMobi

JULY 19, 2021

For most of the last century, department stores such as Sears and big box retail outlets like Target and Walmart have dominated the retail store landscape in the United States. Big box stores, often with physical footprints of 50,000 square feet or more per location, have dominated shopping centers and towns big and small. But the dominance that department stores and big box retailers have long had over smaller retail businesses like mom and pop stores and other more local businesses is starting

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Smarty Ads

JULY 19, 2021

Facebook, Google Ads and programmatic are three powerful but different advertising tools. So, what platform is the best to advertise your products or services? The devil is in detail, and if you take a look at them closely, you will find out that all three options are good. However, each.

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Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Weber has a very active and engaged fanbase already and we wanted to utilize our loyal audience to create authentic content.”. Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribu

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More About Advertising

JULY 21, 2021

McDonald’s, in the UK anyway, isn’t having any of that post-lockdown “it’s all business as usual” nonsense, sticking with ‘Fancy a McDonald’s’ from Leo Burnett, depicted as a private, somewhat intimate pleasure. Not a big Mac as we know it but maybe, with food police about everywhere a wise-ish choice.

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illumin

JULY 23, 2021

The post Webinar: How to measure the business impact of omnichannel, consumer journeys appeared first on AcuityAds Inc.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.