Fuel Lines
SEPTEMBER 17, 2013
'Guest post by David Schwartz David is a personal friend and an excellent Digital Brand Strategist focused on content development. He is the author of Brand Ed: Brand Education Services , a conversation about restaurant branding. David started his career working for MTV in New York, He then proceeded to Atlanta to work with the likes of Coca-Cola, Chick-fil-A and the Home Depot.
Gods of Advertising
SEPTEMBER 12, 2013
'If only all business dinners were like this! Because of a passport debacle, I was two days late to our company’s annual Academy and “Uno” Conference in the historic town of Toledo, Spain. Arriving mid-conference, with zero time for acclimating or rest, I was in goofy shape to say the least. There is a significant time difference between San Francisco and Toledo, two more hours of lag than had I still lived in Chicago.
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Nick Burcher
SEPTEMBER 3, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 3 September 2013. Twitter on Transfer Deadline Day - breaking the news from players and clubs. Yesterday was the last day in 2013 that football clubs could make transfers and, as the football transfer window closed, Twitter was alight with news, rumour and related discussion.
InMobi
SEPTEMBER 21, 2013
A full week of learning, liveliness and advertising love New York City…home of Central Park, the Empire State Building, the Yankees, Broadway and one illustrious week. It’s a week of thought-leaders, campaign creators and technology-changers. It’s that time for the 10th Annual Advertising Week. Starting bright and early Monday, September 23, as the sun rises over that iconic skyline, sensational sessions will feature some of the brightest minds in advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
SEPTEMBER 30, 2013
'The cell phone wars should ensure the continuing viability of NAD and Lanham Act courts for all time. As noted in a recent challenge by AT&T to T-Mobile advertising, this is an industry that is rapidly innovating and highly competitive, and characterized by direct comparative claims. ?Staying on the right side of the line, as this case reminds us, between touting demonstrated performance benefits that distinguish your service and overstepping into false disparagement can be as hard as not
Advertising to Baby Boomers
SEPTEMBER 15, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 15 September 2013. Boomer Gnashing Teeth. An email, slightly expurgated: Subject: Boomer Gnashing Teeth Hi Mr.
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Gods of Advertising
SEPTEMBER 19, 2013
'In my second novel, The Happy Soul Industry God hires an ad agency to market “goodness in all its forms.” Alas, advertising is the devil’s playground and all hell breaks loose. I’m not writing this piece to sell my book, though I’d be honored if you read it. The paperback is on Amazon. However, I couldn’t help but think about my story when I discovered the above commercial on You Tube.
Gods of Advertising
SEPTEMBER 30, 2013
'Hello Kitty! I just dropped some serious coin on braces for my three daughters, which I’m happy to do because it seems like that’s what good father’s do. They provide. But then I read about this craze in Japan , where cute young girls are spending good money to make their normal teeth look bad. For a bunch of whack reasons, it apparently is fashionable and even sexy to have snaggleteeth.
Gods of Advertising
SEPTEMBER 24, 2013
'Beauty from inside… this? Bit of an unusual post here…. I want you to read the lyrics below. Beautiful and bittersweet, they are about maturity and self-realization. How I managed to never know this song I’ll never know. But discovering beauty where you least expect it is one of life’s small joys. When you are done reading watch the video below to see the artist performing his tune (from a link supplied to me by a Facebook friend, Alex Anderson).
Gods of Advertising
SEPTEMBER 16, 2013
'Wendy’s sanitized hipsters… so painful. Watching football games on TV this weekend we saw an inordinate amount of commercials for fast food. In one quarter of the 49’rs game there were spots for Burger King, Wendy’s and Jack-in-the Box. Oddly, I don’t recall seeing anything from McDonald’s. More likely I just don’t remember seeing them.
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Gods of Advertising
SEPTEMBER 9, 2013
'There’s some controversy over this so-called bit of “prankvertising” LG did on behalf of its high-definition television. Maybe you’ve seen it? A handful of people interviewing for a fake job are scared shitless by what appears to be the beginning of World War III. A case can be made the unwitting interviewees are innocent victims of unnecessary cruelty.
InMobi
SEPTEMBER 20, 2013
Another fantastic year for InMobi at Europe's premier digital event, a BIG thank you to everyone who dropped by our booth. Here's a snapshot of the best bits! Looking forward to seeing you all again in 2014.
InMobi
SEPTEMBER 17, 2013
Mobile advertising’s promise lies in truly enabling marketers to connect with the right individual at the right time and in the right place. The User is key to targeting the right individual and is central to driving the mobile advertising revolution. The technological challenge lies in identifying users and their personas as they engage with a multitude of internet-enabled devices including smartphones, tablets, consoles in cars, smart-watches, and wearable devices like Google Glass.
InMobi
SEPTEMBER 11, 2013
Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen viewing experience. This growing trend has become a way of life with the ever-increasing capabilities for smartphones and tablets, and provides valuable opportunities for marketers. Here are a few guidelines that will help marketers benefit from these opportunities. 1.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
SEPTEMBER 10, 2013
We are pleased to announce the release of InMobi Ad SDK 400. Optimized for Apple's new iOS 7 specific guidelines, our SDK comes loaded with new enhancements designed to exceed your expectations. From newer ad units to in-built analytics, this SDK focuses on improving monetization and enhancing your users in-app experience. Ever since Apple released iOS 7 Beta 1 on June 10th 2013, developers and non-developers have been upgrading their devices to the new OS.
InMobi
SEPTEMBER 2, 2013
As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening). Phalgun Raju, VP and GM for India, Southeast Asia, Taiwan and Hong Kong, InMobi in this MEF article talks about these changes and the top 10 things that we need to know about mobile marketing.
All About Advertising Law
SEPTEMBER 29, 2013
'Beginning Monday September 30, NAD, CARU and ERSP hold their annual conference on advertising issues in New York City. (For a link to the conference click here ). We’ll be there and we suspect many of you will be too. If you are or if you’re already in the NYC area or you just want an excuse to go to NYC you are welcome to attend a party we and some of our Venable colleagues are throwing Tuesday night at the W Hotel near the conference.
All About Advertising Law
SEPTEMBER 25, 2013
'To many sports fans, Astroturfing means laying down plastic grass especially for use in the multi-purpose stadiums so popular in the 1960s and 70s. As a playing surface, AstroTurf was known to be hazardous to the bones and joints of those who played on it. Today, however, the term Astroturfing has taken on a new life in the advertising world. A recent series of enforcement actions by the New York Attorney General (“NY AG”) demonstrates that Astroturfing in advertising can be as hazardous to
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
SEPTEMBER 24, 2013
'A recent NAD decision once again illustrates how the NAD is often at the forefront of opining on many currently trending claims. The holy grail for any pasta loving carb avoider ?is a great tasting but healthier spaghetti. And as companies increase their whole grains and overall nutritional profile, comparative claims and challenges are sure to follow.
All About Advertising Law
SEPTEMBER 23, 2013
'Some would say that doing business in California can sometimes pose extra challenges. Anyone who’s spent any time in the Golden State is, of course, familiar with omnipresent signs like the one above. However, California has just taken a significant step forward in what could be described as an effort to reduce the presence of products that require such signs.
All About Advertising Law
SEPTEMBER 20, 2013
'Remember when George Bush was lambasted for supposedly not knowing what a price scanner was? Scanners now are ubiquitous. But are you one of those people that watch as your items are scanned to make sure the price is accurate? If not, maybe after reading this blog you will be. Missouri Attorney General Koster recently sued a drug store chain alleging the company has been engaged in several unlawful practices that violate Missouri’s Merchandising Practices Act.
Fuel Lines
SEPTEMBER 9, 2013
'Be part of a “ New Group of Executives ” that are using social media to attract customers, generate exposure for their companies and acquire new business. According to research by Weber Shandwick , CEO social media engagement has doubled in one year. Conducted in partnership with KRC Research , over 600 senior executives from 10 markets worldwide were surveyed.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Advertising to Baby Boomers
SEPTEMBER 6, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 06 September 2013. Microsoft/Nokia Smartphones. In Nokia, Microsoft Bets on Apple-Like Revival New York Times By Nick Wingfield … Apple and Google have won the hearts and minds of developers, who design the apps that lure consumers to th
Fuel Lines
SEPTEMBER 27, 2013
'“The most effective leaders throughout history have been great communicators, yet the vast majority of modern-day CEOs and C-Suite executives are conspicuously absent from social media channels.” Ann Charles, CEO BRANDfog We are living in the information age. More people share information from more sources more frequently that any other time in history.
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