Adweek
AUGUST 12, 2022
Electronic music community platform Resident Advisor (RA) has introduced an in-house creative agency called 23:59 which will be led by its recently appointed chief brand and creative officer Kazim Rashid, with Italian fashion house Bottega Veneta as one of its founding clients. Resident Advisor claims to host 5 million monthly active app users and reach.
Martech
AUGUST 12, 2022
Five years ago, it seemed like customer journey orchestration technology was having a moment. . Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. What happened, and what does it mean for you, the martech leader?
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Adweek
AUGUST 12, 2022
Edelman will end its three-year relationship with South Africa's Standard Bank Group, the public relations giant confirmed to Adweek. The breakup comes amid a longstanding controversy surrounding Standard Bank's investment in the East African Crude Oil Pipeline (EACOP), a joint venture between TotalEnergies, the China National Offshore Oil Company (CNOOC) and the Tanzania Petroleum Development.
Martech
AUGUST 12, 2022
The Federal Trade Commission has announced that it will consider rules to eliminate “harmful commercial surveillance and lax data security.” The Advanced Notice of Proposed Rulemaking comes even as Congress works on the American Data Protection and Privacy Act (ADDPA) which, if passed, would be enforced by the FTC. Commercial surveillance is defined as the “business of collecting, analyzing, and profiting from information about people” — a definition as wide as anything c
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 12, 2022
Prime Video's massive J. R.R. Tolkien-inspired series, The Lord of the Rings: The Rings of Power, and HBO's first Game of Thrones spinoff, House of the Dragon, arrive on their respective platforms less than two weeks apart. Rings of Power debuts on Sept. 2, and House of the Dragon comes on Aug. 21. Given the.
MNTN
AUGUST 12, 2022
As summer winds down and students nationwide begrudgingly get their school supplies (and latest fall fashions?) ready for another school year—there’s also a lot happening behind the scenes in the marketing world as advertisers ramp up their campaigns for what will be a busy back-to-school (and looming Q4) season. And, since price-conscious consumers are scouting out deals earlier than usual to beat inflation, Q4 timelines are being moved forward, too.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 12, 2022
If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Most Fortune 500-type companies use Adobe Analytics and nearly everyone with a a website uses Google Analytics (GA), which is ubiquitous and free. Launching a startup that could compete against Google’s army of engineers was. Continue reading » The post Umami Offers A New Flavor Of Non-Google Analytics appeared first on AdExchanger.
Adweek
AUGUST 12, 2022
VMLY&R needed a unicorn. CEO Jon Cook sought to find an "ultra senior, ultra global" leader who understood both brand experience and customer experience and bridge them together. Last month, Forrester pinpointed VMLY&R's strategy offerings as one reason it topped its Creative and Content Marketing Report. And now today, the agency has hired a strategy-boosting.
Martech
AUGUST 12, 2022
Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.
Adweek
AUGUST 12, 2022
Layoffs have hit LinkedIn, as the professional network confirmed reports that its entire global events marketing team was affected. The company would not specify the number of employees who were laid off, but a spokesperson said those affected are being encouraged to apply for roles on a new team focused on creating hybrid, in-person and.
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MNTN
AUGUST 12, 2022
It’s time to drop your tried-and-true ad channels and focus all your energy on TikTok. Or is it? Headlines may make you believe that the newest ad channels are worth the time and investment to make the leap. But is that the right fit for your B2B business, or should you linger with the ad channels you know? Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, will join MarTech to discuss how to evaluate the newest ad platforms to make the most out of your ad budget (and your limited time
Adweek
AUGUST 12, 2022
A tennis player can have a backhand worth showing off at Arthur Ashe Stadium, but that still might not get them in for a few sets at Cunningham Park. American Express has sponsored the US Open in New York City for nearly 30 years. This year, it's doing so after a pandemic-fueled spike in tennis.
MNTN
AUGUST 12, 2022
The world of marketing can sometimes feel like it moves at the speed of light. To make it easier to keep up, we created this roundup of all the top headlines that made an impact this week. In digital marketing news, in February of 2022 CMOs reported that they were willing to spend 57% of their budgets on digital marketing, and were planning to increase their spending by another 16% next year.
Adweek
AUGUST 12, 2022
For more than a decade many political campaigns were fought, and won, on Facebook. But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. This is partly due to increased difficulty in targeting relevant voters with ads--both from new company policies and challenges Meta's ad tech has faced.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
AUGUST 12, 2022
Through a new interpretive rule announced this week , the Consumer Financial Protection Bureau (CFPB) has declared that digital marketing providers can be held liable under the Consumer Financial Protection Act (CFPA) if they engage in or substantially assist unfair, deceptive or abusive practices in advertising financial products on behalf of banks and nonbanks covered by the CFPA.
Adweek
AUGUST 12, 2022
Whether you need a ride home or to work, or maybe need a late night snack delivered to your door, the tireless delivery people are often not given the recognition they deserve. To celebrate the hardworking drivers and couriers, Uber unveiled its class of 2022 Uber Yearbook, which highlights 15 special drivers and delivery people.
VideoWeek
AUGUST 12, 2022
In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. Top Stories. ProSiebenSat.1 Sees Fall in Ad Revenues. German broadcasting group ProSiebenSat.1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent.
Adweek
AUGUST 12, 2022
The enduring spirit of any successful athlete or sports star is something that is celebrated throughout the ages. With South Korean soccer player Son Heung-Min, Tiger Beer continues that tradition with the star who joined Tottenham Hotspur Football Club in 2015 at the age of 23. Since then, he has gone on to become the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech Series
AUGUST 12, 2022
As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022.
Adweek
AUGUST 12, 2022
Retailers and CG brands alike are looking to elevate experiential shopping through immersive experiences that blend the virtual and physical worlds to keep today's consumers engaged and interested. Brie Olson, president of PacSun, and business partner Neil Wright, head of collaborations & experiential at Complex Networks, formed a panel at Adweek's Commerce Week to discuss.
Martech Series
AUGUST 12, 2022
The data analytics market is slowly becoming one of the major players within the tech industry. By 2028, the market at large is expected to be worth $550 billion. This comes off the fact that millions of diverse businesses rely on systems like Google Analytics to understand their customers and tweak their systems to maintain and attract new patrons.
Adweek
AUGUST 12, 2022
State and local governments have offered tax rebates on electric vehicles as a way to incentivize purchases that help the environment. Greenfield Natural Meat Co., a subsidiary of the carbon neutral food company Maple Leaf Foods, is playing on those programs by offering a bacon rebate as part of a "Have Your Meat and Eat.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech Series
AUGUST 12, 2022
Datawisp Closes $3.6M Seed Round Led by CoinFund to Expand its B2B no-code Data Platform for Web3 and Web2. For most businesses, the ability to make data-informed decisions is severely bottlenecked by developer resources; code is the most efficient way of working with data and developers are already a scarce commodity. This is especially true for games and web3 native apps, where companies are forced to make decisions based on siloed information that’s often not designed for analysis.
Adweek
AUGUST 12, 2022
The world's largest fast food chain McDonald's isn't thought of as being a brand that serves wholesome meals, so it has released a campaign across Romania to show how it is improving its menu offer to improve their own eating habits. Made up of three TV commercials, the "We Know Burgers" campaign uses each spot.
Martech Series
AUGUST 12, 2022
Happiest Minds Technologies Limited, a ‘Born Digital. Born Agile’ company announced the launch of Identity Vigil 2.0 – a next-gen signature IDaaS MSSP solution powered by OneLogin, a cloud-based identity and access management (IAM) provider that designs and develops secure and unified access management (UAM) platforms. Identity Vigil is a trademarked Identity Management Managed services Platform of Happiest Minds Technologies.
Adweek
AUGUST 12, 2022
The Twitter application offers multiple options that allow users to save data when they're not connected to Wi-Fi. For instance, they can stop videos from automatically playing in the Twitter mobile app. Users can also turn on a Data Saver mode that will cause the Twitter app to automatically use less data as people use.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
AUGUST 12, 2022
This year ‘s top five ranking attributed to strong operating metrics, revenue growth, and expanded global user base. Miro, the online platform accelerating innovation through visual collaboration, has been named to the Forbes 2022 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures.
Adweek
AUGUST 12, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Booking.com heads to the Hamptons with Sarah Jessica Parker Booking.com has a new celebrity host in Sarah Jessica Parker, who invites renters to stay in her cottage in the Hamptons. The Hamptons Hideaway comes with access.
Martech Series
AUGUST 12, 2022
Stagwell, the challenger network built to transform marketing, announced exclusive sponsorship of the fourth annual Creative Equals Business, which launched in 2018 to support the development of female leaders in creative industries across the U.K. Creative Equals Business is a six-month program comprised of 8 modules that frame inclusion as a driver of organizational transformation, impacting creativity and profitability.
Adweek
AUGUST 12, 2022
President and chief customer officer of Neiman Marcus Group, David Goubert, is responsible for creating uniquely personalized experiences for the Neiman Marcus customer through the cohesive partnership between in-store, online, and remote selling experiences. Goubert joined Adweek's Commerce Week to discuss NM's Integrated Luxury Retail strategy, how the organization is investing in the remote and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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