Europe

McDonald’s Tells Romanian Consumers 'We Know Burgers,' as it Improves Perceptions

The campaign highlights the brand's enhanced food preparation methods

McDonald’s Tells Romanian Consumers We Know Burgers as it Improves Perceptions — The "We Know Burgers" campaign is part of McDonald's strategy to showcase improved food quality.McDonald's

By Stephen Lepitak

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

McDonald’s, the world’s largest fast food chain, isn’t thought of as a brand that serves wholesome meals, so it has released a campaign across Romania to show how it is enhancing its menu to improve consumers’ eating habits.

Made up of three TV commercials, the “We Know Burgers” campaign uses each spot to emphasize different customer profiles—from “The Bun Expert” to “The Sauce Hunter” and “The Taste Tester”—as it recognizes the demand for quality from its consumer base.

Each

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

Recommended articles