Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Retailers and CG brands alike are looking to elevate experiential shopping through immersive experiences that blend the virtual and physical worlds to keep today’s consumers engaged and interested. Brie Olson, president of PacSun, and business partner Neil Wright, head of collaborations & experiential at Complex Networks, formed a panel at Adweek’s Commerce Week to discuss what it means to be an early leader in the metaverse commerce space and how brands can convince skeptical consumers to join them in Web3.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in