Adweek
JULY 22, 2022
Comic-Con is back. In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years. Unfortunately, the virtual Comic-Con events that followed didn't quite match the former glory or excitement fans felt on their annual pop culture pilgrimages to the West Coast. However, this weekend marks Comic-Con's return to live.
The Ad Tech Blog
JULY 22, 2022
Your estimate is wrong. A recurrent topic in my 1x1s is how to estimate correctly. Why is this such a hard question to answer? Because it is attached to another, even more unpleasant, question: “ why is this taking so long? “ An estimate have the power to change a requirement’s scope. Once you get a number from an engineer and realize the cost is above your expectation, creativity kicks in.
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Adweek
JULY 22, 2022
In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1.18 billion, down from $1.19 billion in 2021 earnings, blaming it on the ongoing Elon Musk acquisition saga, the company said. Twitter did not host an earnings call this time given the pending $44 billion Musk acquisition and cited "advertising.
Martech Series
JULY 22, 2022
Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Carol Franczek – a longtime senior marketer with executive marketing leadership roles across hospital & healthcare, beauty, food, household products, retail, and e-commerce markets — will now deliver strategies and expertise as a member of Chief Outsiders – one of America’s top fractional executive firms.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 22, 2022
Lack of access to clean drinking water is an issue that many marginalized communities--more specifically Black and brown communities-- continue to face. To help combat the issue, American footwear brand Sperry is empowering people of color to reclaim their water. To amplify voices around the historical relevance of water in Black communities, Claima, a podcast.
AdExchanger
JULY 22, 2022
Jackie GuariniCMOJackie Guarini has a lot of experience marketing in regulated industries. She spent more than four years as a digital marketer at Anheuser-Busch, including as its head of commerce media. But her new gig is a little different. In May, Guarini was appointed as the CMO of Mike Tyson’s cannabis company, Tyson 2.0. Although. Continue reading » The post Getting Into The Weeds With Jackie Guarini, The New CMO Of Mike Tyson’s Cannabis Startup appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 22, 2022
Ads on TikTok reach about 18% of adult internet users. That’s 885 million people. They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 minutes and defying predictions that usage would decline as nations emerged from lockdown. These are just some reasons that it’s hardly surprising that competitor platforms are looking for ways to replicate TikTok’s success.
Adweek
JULY 22, 2022
Instagram added a "Dual" feature to the Instagram Reels camera that allows users to record videos with their device's front- and back-facing cameras simultaneously. For instance, users can record an event with their back-facing camera and record their reaction to the event with their front-facing camera at the same time. Our guide will show you.
Martech
JULY 22, 2022
Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Luckily, the technology and data that can help are becoming more accessible. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions.
Adweek
JULY 22, 2022
The adult beverage category is in a state of disruption, with the implications of evolving consumer demographics having been greatly exacerbated by two years of pandemic-altered habits. Today, the youngest generation of adult beverage consumers is discovering, buying and consuming spirits in entirely new ways, while older generations are expanding their horizons and altering their.
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Martech
JULY 22, 2022
Those of us who advise about martech stacks can go pretty deep on topics like service and platform boundaries and intersections, and we have strong opinions on what a future-proof stack should look like for any given enterprise. Just look at Real Story Group’s latest reference model: RSG Reference model for an omnichannel stack. Source: Real Story Group.
Adweek
JULY 22, 2022
Chao Williams knows how to turn conversations into ads. The creator approaches strangers on the streets of New York to ask questions like "Where are you going?" "What drives you in life?" and "What would make today a 5-star day?" And if Williams didn't have a branded microphone in his hand, you probably wouldn't know.
Martech
JULY 22, 2022
Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. Before beginning the process, it’s important to know the different kinds of benefits associated with CJO solutions.
Adweek
JULY 22, 2022
After seeing an explosion of adoption during the pandemic ecommerce boom, the buy now, pay later space is experiencing growing pains in the United States as consumers and investors tighten their purse strings amid a period of economic uncertainty. Swedish delayed payments giant Klarna recently saw its valuation slashed to $6.7 billion--around a seventh of.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Monsters
JULY 22, 2022
With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. .
Adweek
JULY 22, 2022
The entire editorial staff of Mel Magazine--roughly 15 people, including editor in chief Josh Schollmeyer and general manager of the lifestyle division Ryan Brown--was laid off on Friday, one year exactly after the title was acquired in July 2021 by Recurrent Ventures, a media company backed by the venture equity firm North Equity. The layoffs.
Martech Series
JULY 22, 2022
Report Presents the Company’s Environmental, Social and Governance (ESG) Practices and Goals. The ODP Corporation, a leading provider of business services, products and digital workplace technology solutions through an integrated B2B distribution platform, released its 2022 Corporate Sustainability Report, providing information on the company’s environmental, social and governance (ESG) practices and goals.
Adweek
JULY 22, 2022
Vita Coco, a brand that holds stunts near and dear to its hydrated heart, is launching a "colossal coconut pop-up" stocked with icy cold beverages in the middle of a triple-digit Texas heat wave. Timing, as they say, is everything. And so is showmanship: the centerpiece of the activation is a 3-story-tall inflatable coconut, dubbed.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
MNTN
JULY 22, 2022
For marketers, it can sometimes feel impossible to keep up to date on the industry news released every week. We created this weekly roundup so you can see all the most important stories in one place. In digital marketing news, consumer loyalty has been a hot topic for the last few years. And while many loyalty programs can feel like a “set it and forget it” situation, that simply is not the case.
Adweek
JULY 22, 2022
Over the past year, the Great Resignation is a topic that has dominated my video calls, board meetings and mentoring sessions: "What is its impact on our business?" "How is it changing the culture of our company?" And, the one that has resonated most with me, "What do I want to do next?" As a.
Martech Series
JULY 22, 2022
Ava Area strives to revolutionize the NFT world with their start-up. They do not sell digital images but sell fully animated 3D NFT avatars that can already be used in over 2000 metaverses, games and apps, and their 3D Battle Arena game. The development of a 3D NFT avatar needs to go through a whole process. There are several stages to be surpassed to create an avatar and make it functional and animated. 3D NFT Avatars with animations are highly complex.
Adweek
JULY 22, 2022
Championships can do wonders for a sports franchise, but they can't sell tickets, merchandise or sponsorships on their own. City Football Group (CFG) knows that better than almost any sports organization on earth. Its marquee soccer club, Manchester City, has won four of the last five English Premier League championships--securing its latest with a win.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
JULY 22, 2022
Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition.
Adweek
JULY 22, 2022
Havas Paris has announced the outcome of its internal #MeToo investigation which has led to the departure of its creative director Christophe Coffre, although chief executive Julien Carette has returned. The internal investigation, which began on May 9, saw the pair step down while the investigation was conducted following anonymous accusations made on the Instagram.
Martech Series
JULY 22, 2022
Analysis combined insights from over 300 million global shoppers across more than 80 countries and territories powered by Klaviyo’s platform. Consumer spending remains strong in 2022 compared to the year prior. Brands are offering fewer discounts. “Back in Stock” alerts are proving to be effective. Food and Beverage and Electronics are experiencing a notable increase in consumer spending.
Adweek
JULY 22, 2022
In many businesses, one of the biggest barriers to hiring more diverse teams is that bias can blight the recruitment process. Numerous studies have shown that factors such as ethnicity, gender or a foreign sounding name can make it more difficult for candidates to get job interviews. For example, a 2019 report from the Centre.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech Series
JULY 22, 2022
Today, consumers are absorbing content at a rapid rate, scrolling platforms until their attention wears thin and then jumping to the next one. Whether it’s to fill up spare time, stay up to date with news and trends, or find content and inspiration for things to do and buy, video plays a huge role in grabbing people’s attention. For marketers, maximizing video capabilities is essential to breaking through the noise.
Adweek
JULY 22, 2022
Many industry observers see Meta's Oversight Board as lacking power, but after news Friday, they certainly can't see it as lacking funds.
Martech Series
JULY 22, 2022
The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added, according to the CDP Institute’s latest Industry Update report. Total employment grew by 2,494, the largest increase on record. However, a slowdown in funding and acquisitions may indicate investors are becoming more cautious about the industry.
Basis
JULY 22, 2022
What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social compiles all the latest news, trends, and resources each month for easy access. eMarketer Social Media Update: Q2 2022 [:15]. eMarketer covers key developments across major social networks in the last quarter, and analyzes what they mean for marketers and advertisers.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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