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Championships can do wonders for a sports franchise, but they can’t sell tickets, merchandise or sponsorships on their own.
City Football Group (CFG) knows that better than almost any sports organization on earth. Its marquee soccer club, Manchester City, has won four of the last five English Premier League championships—securing its latest with a win over Aston Villa on the last day of the season.
In December, City-owned New York City F.C. won its first Major League Soccer championship with a shootout victory against the Portland Timbers.
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