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Vita Coco, a brand that holds stunts near and dear to its hydrated heart, is launching a “colossal coconut pop-up” stocked with icy cold beverages in the middle of a triple-digit Texas heat wave.
Timing, as they say, is everything.
And so is showmanship: the centerpiece of the activation is a 3-story-tall inflatable coconut, dubbed “the world’s biggest,” that would likely draw a crowd in any weather condition.
The program, kicking off Friday in Dallas and running through the weekend, is a nod to the old adage “everything’s bigger in Texas.”
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