Martech

DECEMBER 18, 2023

Data and analytics: CX transformation programs require a data-driven approach. They can assist in implementing customer feedback mechanisms, establishing key performance indicators (KPIs), and leveraging analytics tools to measure and track the impact of CX initiatives. Context) I’m a CMO for an ecommerce home goods business.

eCommerce 100

eCommerce MarTech Media Marketing 100

AdExchanger

AUGUST 3, 2023

In just two years, Triple Whale became a popular tool for Shopify merchants and social-based ecommerce sellers. But it did so by getting its data visualization and analytics service into The post Will Triple Whale Continue To Be A Popular Analytics Vendor If It Makes Money? appeared first on AdExchanger.

eCommerce 98

eCommerce 98

AdExchanger

SEPTEMBER 25, 2023

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix.

Audience 116

Audience eCommerce Ad Tech Ad Targeting 116

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 111

eCommerce Retail MarTech Education 111

Martech Series

FEBRUARY 22, 2023

BetterCommerce , the next big name in the headless and composable commerce space, has added Headless CMS functionality to its commerce stack in an addition to its already existing modules- PIM, eCommerce, OMS, Analytics and Engage.

eCommerce 92

eCommerce MarTech Marketing 92

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

eCommerce 95

eCommerce MarTech Retail Marketing 95

Martech Series

OCTOBER 7, 2022

With daily updates from Conjura’s optimized eCommerce Benchmarking tool, businesses can focus their attention on competitive gaps and extend their advantages. Here are some key eCommerce trends extrapolated from Conjura’s industry benchmark data over the first ten months of 2022: – The importance of the Black Friday week (i.e.

eCommerce 79

eCommerce Retail Fashion MarTech 79

Martech Series

JANUARY 4, 2023

Industry-leading Provider of eCommerce Data and Content Optimization Bolsters Leadership Team with CEO Experienced in Growing and Managing Large Technology Companies. Syndigo, a leading provider of data management, syndication, and analytics to power eCommerce, today announced that Simon Angove has been named Chief Executive Officer.

eCommerce 77

eCommerce Retail MarTech Marketing 77

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. billion category.

Banner 125

Banner GDPR Cookies eCommerce 125

Martech

OCTOBER 5, 2023

Adobe Analytics bases its forecasts on data from one trillion visits to U.S. Electronics, apparel, furniture and home goods, groceries and toys will drive more than half the overall ecommerce spend this year. This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending.

Electronics 110

Electronics eCommerce Food Retail 110

AdExchanger

OCTOBER 3, 2023

The CPG Guys, a brand and retail industry podcast, started as a way for ecommerce expert Sri Rajagopalan and data analytics specialist Peter V.S. Bond to stay on top of industry news during the pandemic.

Retail 62

Retail eCommerce Media Marketing 62

Martech Series

JULY 29, 2022

Award win recognizes MikMak’s commitment to helping brands access and apply eCommerce insights that accelerate business growth, with a complete understanding of omnichannel consumers’ behavior and preferences. Marketing Technology News: VeraViews Included on IAB Global Vendor List.

eCommerce 106

eCommerce Manufacturing Retail MarTech 106

Martech Series

JUNE 13, 2022

That’s thanks to the launch of Zeenk, a uniquely customer centric analytics solution that profiles and segments customers to enable brands to optimize their customers’ long-term value and find the best customers. Ecommerce brands face enormous challenges in today’s environment,” said Thrasio Head of Direct to Consumer Matt Pacheco. “Ad

eCommerce 94

eCommerce Audience MarTech Media 94

Martech

JANUARY 18, 2023

Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Why we care. An early hint of a trend?

eCommerce 117

eCommerce MarTech Conversion Marketing 117

Martech

JULY 13, 2023

from 2022, according to Adobe Analytics. Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. Why we care.

eCommerce 86

eCommerce Electronics Retail Food 86

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

Machine Learning 115

Machine Learning Cookies eCommerce Conversion 115

Martech Series

JANUARY 19, 2023

Administered by WBR Insights, the survey found that brand manufacturers are seeking to enhance their current platforms, and are actively exploring better solutions to future-proof their businesses and create next-generation ecommerce environments. D2C brands today are navigating an increasingly competitive ecommerce environment.

eCommerce 80

eCommerce Manufacturing MarTech Conversion 80

Martech Series

AUGUST 1, 2022

osCommerce Launches the Latest Version of Its Free Shopping Cart, the Most Powerful Open-Source Ecommerce Platform. How Bots Can Negatively Impact Online Traffic – What to do to Prevent Bots from Attacking your Website / Ecommerce Platform. . – Lynne Capozzi, CMO at Acquia. Evolving Trends in Voice Search. Adform .

eCommerce 83

eCommerce Marketing Brand Lift ROI 83

Martech Series

NOVEMBER 2, 2022

Also joining CommerceNext are 11 new advisors bringing the advisory board to a group of 49 ecommerce leaders who provide critical feedback and guidance to ensure that conference programming and content are relevant and timely. Doug Jensen, SVP, GTM Analytics and Learning Center of Excellence, Estee Lauder Companies, Inc.

eCommerce 84

eCommerce Education Retail MarTech 84

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% The data comes from Adobe Analytics , providing insights into more than one trillion visits to U.S. The post Final 2022 holiday numbers break ecommerce records appeared first on MarTech. Consumers spent $211.7 growth YoY. Get MarTech!

eCommerce 96

eCommerce Electronics Food Retail 96

Martech

NOVEMBER 27, 2023

RTIM leverages real-time data and analytics to understand customer behavior and intent, allowing businesses to respond and engage with customers in real time. There are many possibilities, depending on the human user’s main interests: You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company.

Pop-Up 106

Pop-Up eCommerce A/B Testing Conversion Rate 106

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Subscribe to a newsletter.

Conversion 107

Conversion SEO Brand Awareness eCommerce 107

Martech Series

SEPTEMBER 23, 2022

Littledata, a leader in first-party tracking for direct-to-consumer brands, has released a new white paper focused on how the ecommerce sector is adapting to the changing data landscape. Where Google is going with GA4 – the newest version of Google Analytics. • Where Google is going with GA4 – the newest version of Google Analytics. •

eCommerce 81

eCommerce Cookies GDPR MarTech 81

Martech

DECEMBER 28, 2022

In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. AI for improved experience and operational efficiencies. Here’s where conversational AI comes in.

eCommerce 106

eCommerce Retail Conversion Communications 106

Martech

FEBRUARY 13, 2024

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

MarTech 93

MarTech eCommerce Conversion Rate Healthcare 93

Martech Series

AUGUST 12, 2022

Growth funding round provides significant runway for Littledata to expand ecommerce data platform. Littledata, an ecommerce data platform focused on the Shopify and BigCommerce markets, has closed a funding round to accelerate growth with direct-to-consumer (DTC) brands around the world. Edward Upton, Founder & CEO of Littledata.

eCommerce 87

eCommerce Finance MarTech Impressions 87

Martech Series

SEPTEMBER 26, 2022

Veteran brand executive leading marketing and ecommerce, customer analytics and engagement, and loyalty and brand management, brings global digital transformation expertise to Airship’s board. Mobile app experience company Airship announced the appointment of Cindy Davis to its Board of Directors.

eCommerce 82

eCommerce Entertainment Retail Communications 82

Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. Providing visibility through analytics. Evaluate and map your current martech stack Start by thoroughly evaluating existing tools/platforms and how they connect to core business goals around conversion, analytics, etc.

MarTech 102

MarTech Conversion Rate eCommerce Conversion 102

Martech Series

JULY 18, 2022

The new round will be used to accelerate SafeDigit’s technology innovation in the last mile logistics industry and help delivery businesses around the world release their own applications on eCommerce platforms like Shopify, WooCommerce, and Wix. SafeDigit’s early success has largely been attributed to the background of its founders.

eCommerce 76

eCommerce Retail MarTech Marketing 76

Martech Series

NOVEMBER 3, 2022

With major events like Black Friday and Christmas around the corner, ecommerce organisations will be relying on public web data to stay ahead of competition. New research from Oxylabs, in collaboration with Censuswide, reveals that 85% of ecommerce organisations have chosen to make more significant use of data this Golden Quarter.

eCommerce 76

eCommerce MarTech Marketing Media 76

Martech

NOVEMBER 11, 2022

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Estimated reading time: 7 minutes. What is B2C marketing?

Marketing 115

Marketing eCommerce Retail MarTech 115

Martech Series

OCTOBER 24, 2022

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, announced that it has appointed two Google veterans to its team: Wilfred Yeung has joined the company’s Technical Advisory Board and Reuben Kan has joined as Distinguished Engineer.

Machine Learning 86

Machine Learning eCommerce Information Technology MarTech 86

Martech Series

JULY 28, 2022

Implementing filters on the web analytics reports won’t prevent these bots from barging into your website. In the case of eCommerce sites, customers prefer to engage with sites that load rapidly, while the site limps when loading impacts brand loyalty. How to prevent bot attacks on your website/ eCommerce platform?

eCommerce 102

eCommerce Conversion Rate Impressions MarTech 102

Martech

FEBRUARY 8, 2024

10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence. It’s integrated with WordPress and WooCommerce and provides payment processing, product and order management, AI image and content generation, hosting, tax and shipping options and analytics. Get MarTech!

MarTech 82

MarTech Shipping eCommerce Education 82

Martech

DECEMBER 13, 2021

End-to-end ad platform Amobee has announced an expansion of its partnership with IRI, the analytics and BI provider for the CPG market. Ecommerce-first merchants have been able to call on extensive data-sets of online behavior and purchase information to support bid decisions. Why we care.

Conversion Rate 89

Conversion Rate Healthcare Manufacturing eCommerce 89

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Adobe Analytics bases the data on one trillion visits to U.S. Although ecommerce prices were up 0.3% Spending as discounts kick in. Prices fall again.

Electronics 99

Electronics Food eCommerce Retail 99

Martech Series

SEPTEMBER 30, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. Real-time analytics. QuestionPro CX Reputation features include: Monitor, track & analyze public ratings & reviews. Integrations with almost all the major review platforms. Notifications. Review filtering.

eCommerce 87

eCommerce Conversion Rate Conversion MarTech 87