InMobi

DECEMBER 14, 2021

With easy access to smartphones, apps are now a pervasive phenomenon, with a massive number of users driving in-sector trends. This change drastically increased the number of consumers using different apps for their everyday work. In fact, at the start of 2021, India accounted for 14% of the global app installs, only second to China.

Marketing 52

Marketing Retail Entertainment Food 52

Martech

NOVEMBER 18, 2022

Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Chances are good that you’re lagging behind the competition. Let’s start with the definition of innovation. Others include: The automobile. The assembly line.

Communications 105

Communications Real Estate AutoMobile Audience 105

SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. Here they are: Myth No.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Lemonads

AUGUST 18, 2020

In this article we will tell you how taboola works, what is it great for, and some other options for you to choose from. Taboola Review As we’ve already mentioned, Taboola is the world’s largest discovery platform today and it has also been proven to be effective across the buyer journey from increasing awareness to driving online purchases!

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

InMobi

JANUARY 18, 2022

Melissa: I'd like to think about this from two sides– so the retailer side, and then the advertiser/brand side. Melissa: I'd like to think about this from two sides– so the retailer side, and then the advertiser/brand side. You can listen to the full interview here.

Retail 52

Retail eCommerce Non-Profit Media 52

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. The industry forum aims to proactively engage with consumers, platforms, regulators and media.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

MAY 19, 2023

Top Stories Montana Bans TikTok The US state of Montana this week became the first US state to pass a law completely banning residents from having TikTok on their personal devices. But Montana’s complete ban of the app is a first. TikTok responded by saying the ban is an infringement of Montanans’ First Amendment rights.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

DECEMBER 9, 2022

The ban would block ads for HFSS foods from airing on television before the 9pm watershed, and would completely ban online ads for HFSS foods. In this week’s Week in Review: Amazon launched a new vertical video feed, Reach announces plans to expand into America, and the UK government delays its junk food ad ban. Top Stories.

Food 52

Food Ad Tech Media Agency 52

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. Consumers who connect with a brand emotionally have a 306% higher lifetime value (LTV). What personality your brand conveys through its marketing.

Marketing 141

Marketing Audience Communications Media 141

Martech Series

JANUARY 5, 2023

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Through geofencing or targeting, location data is frequently used. Therefore, these advertisements inspire locals to visit the store.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Single Grain

AUGUST 22, 2019

Here’s an eagle-eye view of the 3-step process that top advertising and branding agencies swear by to create dynamic videos that drive massive sales for their clients. Will you market the product to businesses or consumers? Are you selling business-to-business (B2B) products or direct to consumers (B2C)? Get A Free Consultation.

Agency 100

Agency Audience Banner SEO 100

Single Grain

MAY 11, 2023

Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere. Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

SEPTEMBER 15, 2023

If you want to be more than just an average marketer — if you’re aiming to be a marketing pro — you need to know what separates the ordinary from the extraordinary. We’re here to suss them out and, hopefully, help prevent you from turning out like one of them!

Marketing 52

Marketing SEO ROI Impressions 52

VideoWeek

JUNE 23, 2023

The Microsoft partnership deploys the latest Open AI GPT models within Omni Assist, a new capability deployed within Omnicom’s company-wide data and insights platform Omni. Here, Omnicom says that Google’s tech will combine with Omni’s data insights to create custom images and then define, activate, and measure the impact.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Single Grain

NOVEMBER 9, 2022

consumers research products online when contemplating a purchase: Yet you’d be surprised by the number of online store owners and marketers who overlook the optimization of their product pages (except maybe Amazon!). As an ecommerce business, optimizing your product pages goes a long way in getting organic traffic from search engines.

SEO 115

SEO eCommerce Click Through Rate Conversion Rate 115

Smart-Hub

DECEMBER 18, 2023

So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. How does it work? What are different margin types?

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Single Grain

OCTOBER 12, 2023

The Importance of Video Marketing There’s a reason why 91% of people want to see more video content from brands: Not only are videos often fun and easy to consume, but viewers retain 95% of the message conveyed in videos compared to text (just 10%). Since podcasts are popular among consumers, marketers have taken note.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. Sales: Scalable sales solutions like Sopro to provide valuable insights about your target audience and help produce qualified leads that are engaged and ready to take action. ?

ROI 52

ROI MarTech SEO Machine Learning 52

Single Grain

NOVEMBER 22, 2019

While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. We'll also discuss what this means for marketers and, hopefully, provide the insights you need to benefit from this major change. Instagram is now hiding likes. However, change is afoot.

Media 141

Media Marketing Brand Awareness Ad network 141

Single Grain

APRIL 13, 2023

Are you struggling to generate leads and increase revenue through your B2B PPC campaigns? Get My Free B2B PPC Marketing Plan What Is B2B PPC and How Does It Differ from B2C Strategy? First off, it’s wise to establish the core concepts that make B2C PPC strategies different from B2B PPC strategies.

SEO 52

SEO Audience Click Through Rate Conversion 52

Single Grain

JULY 6, 2023

In an increasingly competitive world, this tool has become indispensable for businesses big and small. You’re one step away from transforming your business goals into a reality! It details the actions your business will take to promote its products or services to its target audience. What Are Promotional Strategies?

Public Relations 52

Public Relations Audience Media Non-Profit 52

Single Grain

JUNE 26, 2020

10 Effective SEO Techniques to Drive Organic Traffic. Focus on Topic Clusters Instead of Keywords. Write Longer Content (Most of the Time). Take Advantage of YouTube SEO. Create a Diverse Backlink Portfolio. Never, Ever Overlook Technical SEO. Target Local Searchers with Local Landing Pages and Listings. Measure SEO Performance.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. How much does it cost to advertise on Facebook?

CPC 52

CPC CPM Click Through Rate Audience 52

Lemonads

MAY 16, 2021

But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. Where Does the Term Walled Garden Come From? Below, we’ll discuss the history and definition of walled gardens.

Ad Tech 52

Ad Tech Cookies Affiliates Audience 52

Single Grain

JULY 30, 2019

Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. They must be high-quality and from an authoritative source. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Click here to download it for free right now!

SEO 89

SEO Banner Audience Media 89

Single Grain

MAY 8, 2023

We’ve compiled 22 of the most prolific benefits of Facebook Ads and how you can use them to achieve business growth through social media advertising. 3) Get More Website Traffic and Leads By running ads on Facebook, you can drive more traffic to your website , which can lead to more sales, more leads and more conversions.

Audience 52

Audience Conversion Geo targeting Brand Awareness 52

Single Grain

OCTOBER 27, 2020

You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. The value propositions, customer pain points, and product features they’re highlighting to try to drive traffic.

Audience 136

Audience Pop-Up Media Marketing 136

Single Grain

FEBRUARY 12, 2024

But the question is: how to write headlines that grab attention and drive clicks. The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. According to Copyblogger : About 80% of people will read your headline, but only 20% will read the rest of your content.

Click Through Rate 52

Click Through Rate SEO Audience Call for Action 52

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. In this article, we’ll walk you through the 6 steps required to create your own successful SaaS content strategy, including all the tactics, methods and tools you’ll need. Updated November 2023.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

JULY 8, 2021

But conventional lead-generation tactics can be quite time-consuming and, at times, impractical. Business-to-business (B2B) marketing does leverage technology to scale and drive efficiency in the lead-generation process, but there is a need to streamline these solutions for maximum impact. Increase Brand Awareness. Generate More Leads.

Communications 145

Communications Brand Awareness Conversion Audience 145

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Single Grain

FEBRUARY 17, 2020

In case you're one of the 11% or 14% of brands that are unfamiliar with it, content marketing is defined as : “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”.

Pop-Up 140

Pop-Up Education Entertainment Audience 140

Single Grain

MAY 5, 2020

Businesses having thousands of pages on their websites require specialized SEO teams and high-level strategies to drive more traffic. Enterprise SEO teams offer actionable advice that helps to improve the revenue of large organizations and a scalable, strategic approach to growing the business. Book My Free Marketing Consultation .

SEO 98

SEO Conversion Education Audience 98

Single Grain

NOVEMBER 3, 2020

The customer acquisition cost (CAC) of SaaS companies from content marketing is about 15% lower than that of paid ads. The customer acquisition cost (CAC) of SaaS companies from content marketing is about 15% lower than that of paid ads. For most SaaS companies, the reasons to start content marketing are beyond compelling.

Marketing 98

Marketing SEO Education Audience 98

Single Grain

JANUARY 8, 2024

The digital age has transformed how we seek and consume information, with search engines being at the forefront of this revolution. These results can include a variety of formats: from standard organic listings to paid advertisements, video results, image galleries, news snippets, and more. But what exactly is a SERP?

SEO 52

SEO Machine Learning Mobile Search Marketing 52

VideoWeek

DECEMBER 1, 2023

Viaplay to Sell Premier Sports UK and Raise Equity in Rescue Plan Nordic streaming company Viaplay has announced plans to sell Premier Sports UK back to the company it bought it from just over a year ago. The company has appointed UK-based David Salmon as its EVP and MD of international to lead the international expansion.

Media 105

Media Entertainment Cookies Agency 105

Single Grain

SEPTEMBER 10, 2019

Well, if you don’t leverage content marketing you will not only be missing out on a lot of leads, but you will also be swallowed up by the competition that knows how to leverage it effectively. 2) Write Relevant and Actionable Content. billion websites, but only half a billion identify as blogs). So should we just give up now?

Marketing 112

Marketing A/B Testing SEO Banner 112