Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 67

Brand Lift Advertising Cookies Impressions 67

YieldBird

JULY 25, 2023

IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% Display advertising grew by 9.5%

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% Display advertising grew by 9.5%

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. If that sounds like a marketing strategy worth pursuing, read on to learn the ins and outs of this powerful technique.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. That’s why many marketers are investing in strategic and creative efforts to help connect with high-propensity audiences. Why first-party data collection should be a priority for marketers.

Display Advertising 109

Display Advertising MarTech Impressions Marketing 109

Basis

MARCH 22, 2023

One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket. Yet, there was cautious optimism for ad dollars flowing into the market. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 74

Advertising Impressions CPM Cookies 74

MediaFuse

JUNE 6, 2019

Rising Trends in Programmatic Digital Marketing. Programmatic has been shaping the landscape of the advertising industry for the last ten years. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. A Handfull of Facts about Programmatic Advertising. In-Housing. Programmatic TV.

Marketing 52

Marketing CPC CPA CPM 52

Martech Series

NOVEMBER 21, 2022

The survey reveals that Azerion formats generate up to 20x more attention than standard display. Results also showed that Azerion’s desktop and smartphone high-impact formats deliver more attention than any alternative display advertising solution on the web.

Advertising 88

Advertising Viewability Display Advertising Audience 88

AdvertiseMint

OCTOBER 19, 2023

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Internet advertising lets you reach way more people than traditional methods like print ads or commercials.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Clearcode

MARCH 13, 2023

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers).

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

AdvertiseMint

OCTOBER 24, 2023

This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time. The rise of programmatic advertising is closely linked with the advancements in digital marketing and the need for more targeted ad campaigns.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Mobile search advertising is on the rise. Display advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Monetize More

JUNE 28, 2022

Ad revenue is the income earned by apps via in-app advertising. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. billion in advertising money alone.

CPM 52

CPM Impressions CPC CPA 52

AdvertiseMint

OCTOBER 24, 2023

Advertisers also grapple with finding the right balance between display advertising and native ads, as the latter seamlessly integrates with app content, but might not be as attention-grabbing. Utilize Interactive Video Ads Using interactive video ads engages users more effectively than static display advertising.

Advertising 52

Advertising Conversion Rate Video Ads Demand Side Platform 52

Digiday

JANUARY 10, 2023

The brand’s tripled spend is part of a growing, industry-wide trend in which marketers are increasingly spending more in CTV given the fragmented nature of the current digital ad landscape. For the last decade, Adam and Eve was primarily focused on display advertising. Some of them were just cut off. They were gone.

Display Advertising 60

Display Advertising Audience Media Impressions 60

Digiday

DECEMBER 7, 2022

whether it’s a fraud-free, brand-safe, viewable impression. But those problems were just the start as leading advertisers are not just disagreeing with the audit’s concept, but with the investigation methods entirely. a market which is far more scaled, ergo much more complex. For the 2020 study, ISBA and PwC U.K.

Advertising 58

Advertising Ad Tech Impressions Viewability 58

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. The campaign reached 650,000 new prospects, resulted in 3.6

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Lemonads

AUGUST 7, 2021

Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. Demand Side Platform DSP s are used for media buying by media buyers, advertisers, and other stakeholders that want to purchase the ad spots.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Ad Beat

JANUARY 26, 2024

To answer those questions, we analyzed exclusive Adbeat data to identify the 10 biggest display advertisers in the US in 2023, representing a combined $4.6 Apple: Total spend $775m Apple retained its position as America’s top-spending display advertiser in 2023, dropping an estimated $9.1 billion impressions.

Display Advertising 52

Display Advertising Advertising Impressions Video Ads 52

illumin

JUNE 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Bidding strategy. Creative and assets.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

SEPTEMBER 28, 2016

This post first appeared in EContent In the march towards automation, greater control and transparency, more advertisers are opting for programmatic buying of digital impressions than ever before. billion, or 78 percent of overall mobile display ad spending, according to eMarketer. By 2017, U.S.

Viewability 52

Viewability Impressions ROI Rich Media 52

AdvertiseMint

DECEMBER 2, 2023

In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. Now, let’s check out 33 remarkable display ad examples and why they work. This ad design tells us two key things.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Monetize More

MAY 9, 2023

Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Taking the time to understand each option properly will allow you to optimize your ads in the best way possible—and get you closer to maximum returns from display advertisements!

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

InMobi

JULY 15, 2016

The virtues of the mobile device have been extolled endlessly - but the bottom line is that it allows marketers to push their brand messages in front of engaged users, at the right time and in the right context. Mobile video is also evolving as more marketers start to understand the nuances of mobile usage.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

Adacado

JULY 4, 2017

marketing and creative departments had to improve collaboration on a more granular level. He wrote that marketers needed to be better at sharing their incredibly nuanced target audience and performance data with creatives. As programmatic marketing evolves so does its complexity. Habit, prioritization, and complexity.

Impressions 40

Impressions Agency Audience Display Advertising 40

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

illumin

OCTOBER 20, 2023

Contextual targeting in digital advertising, specifically display advertising , offers several benefits for both publishers and advertisers. By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Monetize More

OCTOBER 4, 2022

The key to successful segmentation is finding which audiences jump out as more valuable to publishers than others—and then making sure advertisers know about it. In fact, outstream video creatives have some of the highest reported CTRs among all forms of display advertising: the average CTR for outstream video ads is 2.3

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — unless the numbers are mostly B.S., Non-viewable impressions.

Advertising 105

Advertising Impressions Demand Side Platform Conversion 105

InMobi

JULY 18, 2013

While I was there, I spoke at Jim Stengel CMO Accelerator program to a group of very bright senior marketers from top brands around the world including Mastercard, Mondelez, Barclays among many others. We are moving dollars a bit more quickly into mobile advertising than we did into internet advertising.

Display Advertising 40

Display Advertising Impressions Advertising Media 40

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Clearcode

SEPTEMBER 11, 2023

By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. billion dollars from search advertising. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102