US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms
Basis
MARCH 22, 2023
One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket. Yet, there was cautious optimism for ad dollars flowing into the market. Majority share for mobile ads served via programmatic is steady.
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