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Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

Advendio

Unlocking the True Potential of Retail Media Monetization Retail media has rapidly evolved from a niche advertising model to a $100+ billion industry, transforming retailers into full-fledged advertising platforms. However, despite the massive potential, monetizing retail media effectively remains challenging.

ROI 52
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2025 Advertising Trends: The End of Irrelevant Ads and the Rise of In-Store Media

Ad Monsters

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations.

Media 109
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Retail media networks (RMNs) are a big part of that something. Dig deeper: IAB finalizes retail media networks standards for in-store “They actually met the people at the moment in time they were craving this new dessert ice cream,” Svikas said. “[D] on’t rely on third-party cookies,” he said.

Retail 109
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How Data Clean Room Attribution Replaces Cookies

Single Grain

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. Here’s how data clean room attribution replaces cookies and how to get started.

Cookies 52
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Amazon delivers reporting for live shoppable streaming video

Marketing Dive

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail 107
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

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The smarter approach to marketing measurement

Martech

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. With every browser outside of Chrome blocking third-party cookies, traditional attribution models are no longer the one-size-fits-all solution they once were.

Marketing 119