Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. With every browser outside of Chrome blocking third-party cookies, traditional attribution models are no longer the one-size-fits-all solution they once were.

Marketing 119

Marketing Cookies Machine Learning Retail 119

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms. Various ID and tags to help identify audiences across platforms.

Cookies 112

Cookies Retail MarTech Audience 112

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. “Retail brands are doing a good job with that and it’s been a tactic for a while,” said DeZao. After multiple delays.

Cookies 138

Cookies Impressions MarTech Retail 138

Martech

JANUARY 12, 2023

Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. With the looming deprecation of third-party cookies, advertisers will be looking to buy or target audiences based on first-party data.

Retail 113

Retail Media Cookies MarTech 113

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. In your inbox.

Retail 124

Retail Media Marketing Cookies 124

Martech

AUGUST 28, 2024

As many websites face the challenge of relying on cookies to measure and personalize their user experience, a third benefit of apps is the resilience of the collected data. Most require a sign-in, which provides a more reliable user identifier than a cookie on a website. Email: Business email address Sign me up! Processing.

Cookies 119

Cookies Conversion Rate Communications Retail 119

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Retail 127

Retail Media Cookies GDPR 127

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Dig deeper: How one tech company is doing marketing without cookies Why we care. Get MarTech!

Retail 109

Retail Media Cookies MarTech 109

Marketing Dive

JUNE 16, 2025

Uniting the two companies, which have worked together for the better part of two years, highlights the growing importance of offsite ads for retail media networks that are reaching fresh levels of maturity and grappling more with limited on-platform inventory.

Retail 49

Retail Media Ad Tech Cookies 49

Martech

MARCH 28, 2022

Snowflake today launched Retail Data Cloud, which allows retailers, manufacturers, distributors, CPG vendors, and industry technology providers to leverage their own data, access new data, and securely collaborate across the retail industry. Why we care: Here we have another result of the pending loss of cookie-based tracking.

Retail 98

Retail Manufacturing Cookies MarTech 98

Martech

JULY 27, 2022

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. While addressability is paramount, marketers are also looking for ways they can create personalized experiences without cookies. For years, we’ve seen contextual targeting touted as an alternative to cookies.

Cookies 116

Cookies Advertising First-Party Cookies Audience 116

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

AUGUST 26, 2021

Here’s the timeline on Google’s 3rd-party cookie phase-out. Third-party cookie deprecation. Programmatic digital advertising has long relied on third-party cookies to enable real-time bidding, auctioning the attention of web page visitors to advertisers looking for particular audiences. Where to begin?

MarTech 124

MarTech Machine Learning Cookies Pop-Up 124

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Take the 2022 MarTech Replacement Survey today! Take the 2022 MarTech Replacement Survey today! The need for data caused by the end of third-party cookies is spurring innovation. Let us know!

Retail 98

Retail Media Ad Inventory Ad Space 98

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. ET Loyalty 2.0

Food 87

Food Cookies Pop-Up ROI 87

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 111

MarTech Retail eCommerce Entertainment 111

Martech Series

JUNE 10, 2022

Privacy regulations and deprecation of Cookies have greatly disrupted digital targeting data. New Retailer Customer models help brands meet this challenge. Privacy regulations and deprecation of Cookies have greatly disrupted digital targeting data and models. WORTHINGTON. Amazon Grocery Shopper.

Retail 98

Retail Electronics Cookies Audience 98

Martech Series

JUNE 10, 2022

Brick-and-mortar stores for online retailers. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Marketing Technology News: MarTech Interview with Sam Chapman, Director of Content Strategy and Brand Experience at Aprimo.

MarTech 116

MarTech Manufacturing eCommerce Food 116

Martech

MARCH 20, 2023

The demise of third-party cookies makes this separation more intolerable. Looking at today’s B2C and B2B martech and adtech systems The B2C firm had understandably made heavy investments in adtech. Their systems — from content to data and decision logic — had predated their martech stack to some extent. Get MarTech!

MarTech 106

MarTech Cookies Retail Media 106

Martech

AUGUST 10, 2023

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” Get MarTech!

Cookies 98

Cookies Impressions Retail MarTech 98

Martech

JANUARY 14, 2025

Froggatt explained: I think this is part of getting away from cookie and partner-based measurement. Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge. Processing.

Advertising 127

Advertising Machine Learning Cookies Agency 127

Martech Series

MARCH 2, 2023

Tweet Amol Waishampayan, Chief Product Officer at FullThrottle chats about using insights from your customer journey to drive the overall marketing and ad experience in this catch-up: _ Welcome to this MarTech Series chat, Amol, tell us about yourself and more about your role at FullThrottle?

MarTech 97

MarTech Retargeting Cookies Audience 97

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. ET Loyalty 2.0

Cookies 66

Cookies ROI Retail Agency 66

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Marketing Dive

JUNE 12, 2025

ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m. Cookie Preferences / Do Not Sell This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the worlds technology buyers and sellers. ET Loyalty 2.0

Entertainment 101

Entertainment ROI Agency Retail 101

Marketing Dive

JUNE 12, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. 3, 2024 Michael M. ET Loyalty 2.0

Cookies 66

Cookies Pop-Up ROI Retail 66

Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Marketers can’t call Google’s bluff anymore.

Cookies 124

Cookies Advertising Finance Machine Learning 124

Martech

AUGUST 4, 2021

There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers. Other participating brands include Halo Top, Utz, Tate’s Bake Shop Cookies and Beyond Meat. The post Creative discounts solution for grocery brands appeared first on MarTech.

Retail 122

Retail Cookies MarTech Marketing 122

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3%

Advertising 119

Advertising Retail Ad Inventory Cookies 119

Martech

APRIL 7, 2022

The crumbling of third-party cookies has made consumer data harder to come by and thus more expensive. This is good news for tech giants like Google (which killed cookies on its Chrome browser), Snap, TikTok, Amazon, Pinterest, et al. The post Good morning: Inflationary pressures hitting consumer data appeared first on MarTech.

Cookies 101

Cookies Retail MarTech Marketing 101

Martech

OCTOBER 4, 2022

One e-commerce retailer with a large CRM data set also reported that cost per action (CPA) was reduced nine percent on the part of the campaign using Unified ID 2.0,, and that return on ad spend (ROAS) was improved by 14% higher than the average performance on their campaign overall. “CTV Get MarTech! appeared first on MarTech.

Non-Profit 122

Non-Profit CPA Impressions Cookies 122

Martech

OCTOBER 19, 2022

But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. Martech platforms have removed the most sensitive audiences over the past few years. Get MarTech! Dig deeper: Going beyond cookie consent: 3 strategies to achieve data compliance.

Ad Targeting 141

Ad Targeting Audience Cookies MarTech 141

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Martech Series

JULY 19, 2022

Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. Celebrus clients in banking and finance, insurance, healthcare, retail, and travel industries will benefit from this innovation. Celebrus announces the launch of Celebrus 9.6,

First-Party Cookies 98

First-Party Cookies Cookies Healthcare Finance 98

Martech

OCTOBER 25, 2021

This was the conclusion made by Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. More from the MarTech Conference >> “This essentially means consolidating three types of data,” Silhol said. Using personalization to create marketing moments.

MarTech 112

MarTech GDPR Audience Retail 112

Martech

MARCH 8, 2022

That’s according to a new study from mobile marketing platform InMobi which examined actual consumer behavior to determine the value of apps for the retail, CPG and QSR categories. Retail: 37% Big-box general merchandise: 24% Grocery: 25% Pharmacy: 27% QSR: 28%. Users generally cited convenience as the most important reason for use.

Retail 109

Retail Cookies MarTech Marketing 109

Martech Series

OCTOBER 25, 2022

Indeed, the company already supports many large retail brands across all their jurisdictions with one well-known high street retailer using the platform across all 51 countries and territories in which they operate. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed.

Data Management Platform 105

Data Management Platform Impressions Conversion Rate eCommerce 105