Ad Monsters

JANUARY 15, 2025

The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways. Charlie Johnson, VP International, Digital Envoy, pointed out that brands use more streamlined approaches to improve ROI.

Ad Tech 110

Ad Tech Retail Audience ROI 110

Single Grain

APRIL 30, 2025

Brands are constantly seeking innovative ways to bridge the gap between online shopping and physical retail experiences. The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. This effectiveness stems from several key psychological factors.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Martech

APRIL 16, 2025

Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives. Measure efficiency gains and performance lift When evaluating AI’s effectiveness, don’t just look at performance metrics (like conversions or revenue).

MarTech 98

MarTech A/B Testing Retail ROI 98

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. What’s driving the Retail Media Boom? What’s driving the Retail Media Boom?

Retail 52

Retail Media Agency Machine Learning 52

Advendio

JUNE 26, 2025

Why Retail Media Is No Longer Just for Retailers Retail media has traditionally been the domain of e-commerce giants and omnichannel retailers. Airlines, travel aggregators, and mobility platforms are emerging as powerful new players in the retail media ecosystem. retail media ad spend will reach $85.7

Retail 52

Retail Real Estate Media Ad Ops 52

Martech Series

JUNE 20, 2025

This restricted perspective results in repeated budget cuts as firms prioritize tasks that provide a direct return on investment (ROI), such as sales and product development. Employee upskilling, whether through certificates, workshops, or hands-on learning, results in increased Martech utilization and ROI.

MarTech 88

MarTech Marketing ROI Conversion Rate 88

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 122

eCommerce Retail Electronics Conversion 122

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI. Algolia’s dynamic re-ranking functionality measured a 10% increase in conversions.

ROI 98

ROI Retail eCommerce MarTech 98

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118

Martech Series

OCTOBER 7, 2022

Conversational AI helps brands navigate this. Conversational tech solutions are getting better at driving a unified omnichannel experience. Micro-conversations via voice, video, or text enable tailored recommendations to consumers at every step of brand engagement. Conversational AI is transforming businesses across industries.

Conversion 98

Conversion Healthcare ROI Communications 98

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately.

Advertising 97

Advertising Retail Pop-Up Media 97

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. While 2022-2024 saw companies making splashy AI announcements and conducting broad and, in some cases, performative experiments, 2025 will mark the year when AI must prove its ROI. Adoption is already underway.

Conversion 129

Conversion Communications Marketing ROI 129

Ad Monsters

MAY 15, 2024

G-Comm, on the other hand, is a specialized retail media accelerator designed to empower retailers and brands to maximize engagement and market share through upgraded retail media networks. How important do you believe RMNs will be for the future of retail and for the advertising ecosystem overall?

Conversion 116

Conversion Retail Machine Learning Marketing 116

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. The antidote for cost-conscious decision-makers is emphasizing value and ROI. You can even incentivize conversions for free-trial users. The company’s churn rate was a primary cause.

MarTech 120

MarTech ROI Marketing Communications 120

Martech Series

NOVEMBER 15, 2022

New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world. The company has consistently delivered significant results, such as growing the purchase conversion rate by more than 30%, increasing eCommerce revenue by 10%, and seeing the ROI of the platform grow 10-20 times.

Conversion 98

Conversion Conversion Rate eCommerce Machine Learning 98

Martech

NOVEMBER 9, 2022

I was talking with a marketing VP at a large retailer about their challenges with data. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Specifically, it let them avoid the inventory glut that plagued other retailers.

ROI 97

ROI A/B Testing Retail MarTech 97

Martech Series

JANUARY 16, 2023

The research paper, launched at NRF 2023, discusses the top three investments brands and retailers should make to drive customer engagement and profitability this year. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead.

Retail 95

Retail eCommerce Conversion Rate MarTech 95

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 98

Retail Media Conversion Rate Communications 98

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? You might be questioning whether this is just another marketing tactic that promises the world, only for you to still struggle to prove ROI once the campaign comes to a close. How Remarketing Can Help Increase Conversions. D) Offline Activity.

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

JUNE 13, 2025

Start simple with 3-4 primary marketing channels representing 80% of your spend rather than trying to model every touchpoint, and ensure you have clean conversion tracking data for at least 6-12 months. The key was gaining clear ROI metrics to inform future budgeting decisions. Similarly, an unnamed ecommerce DTC brand achieved a 6.5%

Marketing 52

Marketing ROI Cookies GDPR 52

PubMatic

APRIL 2, 2025

Retailers, commerce media companies, and advertisers alike arent just keeping pace; theyre actively defining the next phase of commerce media. It isnt just about lower-funnel conversions; its increasingly capturing brand budgets. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 64

Media Retail Education ROI 64

Martech

AUGUST 23, 2023

Retail media networks (RMNs) are in the unique position of being both the current and next big thing in advertising. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Retail profit margins tend to be slim – in the 3% to 4% range.

Retail 97

Retail Media MarTech ROI 97

Digiday

MAY 1, 2023

Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions.

Retail 68

Retail Media ROI Agency 68

Martech Series

JULY 20, 2022

Highly regarded CPG retail and shopping veteran to lead and deliver first-to-market client solutions. ” Brown is a 25-plus year CPG retail and shopping marketing veteran leading Shopper strategies and customer marketing activations with some of the world’s most recognized brands, including Kellogg’s and Coca-Cola.

Retail 98

Retail Media eCommerce MarTech 98

AdvertiseMint

DECEMBER 25, 2024

By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. Utilize Walmart’s advertising features for better audience reach and ROI.

Advertising 52

Advertising Click Through Rate Conversion Rate ROI 52

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. stitching together Meta spends with Adobe conversions).

CPA 109

CPA eCommerce Audience Conversion 109

Martech Series

JANUARY 17, 2023

Designed to increase advertisers’ revenue, the proprietary platform advances integration of retail into the overall media funnel. Neon starts with the sale in mind using automated predictive analytics to make investment decisions across retailers. Marketing Technology News: Effectively Measuring Email Marketing – A How To.

eCommerce 95

eCommerce Media ROI Retail 95

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Did bidding on that branded term cause the conversion? Because most performance marketing campaigns are conversion-optimized.

Retargeting 99

Retargeting Non-Profit ROI Conversion 99

Single Grain

APRIL 24, 2025

Key Takeaways Immersive marketing experiences deliver a proven ROI, with 71% of brands reporting positive returns and 38% seeing an ROI increaseof over 20% compared to traditional campaigns. In an era where conversion optimization often focuses on incremental gains, a double-digit lift is remarkable.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Marketing Dive

JULY 1, 2025

The timing aligns with the ramp up in summer travel and as “Star Wars” again lands in the cultural conversation. Beginning this month, Coke will sell 27 limited-edition cans and bottles with iconic characters from the franchise, while an additional three will be exclusive to Disneyland Resort and Walt Disney World Resort. or its subsidiaries.

Cookies 87

Cookies Agency Ad Tech CPM 87

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 105

Marketing ROI SEO Conversion 105

Single Grain

DECEMBER 15, 2020

That’s the gateway to click-throughs and conversions. These metrics let you know that people are more receptive for conversion when they are on their desktops. 5) Conversion Rate. The percentage of email recipients who carried out the desired action after clicking on an email link is known as conversion rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Martech

APRIL 9, 2025

At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail. Drive actual conversions? If you’re putting seven figures into a campaign, the ROI shouldn’t be anecdotal it should be visible in the numbers. But trait transfer is a double-edged sword. The lesson?

Fashion 94

Fashion A/B Testing Audience Marketing 94

Single Grain

JUNE 11, 2025

The numbers tell a compelling story: 90% of B2C marketing CMOs now use data clean rooms for marketing use cases, according to Forrester’s latest research, while 66% of retail media teams have already integrated these platforms. Here’s how data clean room attribution replaces cookies and how to get started.

Cookies 52

Cookies GDPR Retail Audience 52

Martech

OCTOBER 25, 2023

All of that’s leading to more precise conversion predictions, improved ROI for advertisers.” Also, its 7/0 Pixel Purchase optimization now lets advertisers bid for attributed seven-day clickthrough conversions. “And we’ve also instituted a much faster pace of experimentation.

Marketing 122

Marketing ROI Conversion MarTech 122

VideoWeek

FEBRUARY 22, 2023

The warning comes in spite of a strong Q4 that saw the retail giant grow its revenues by 7.3 Growth for the quarter was driven by 41 percent YoY increase in advertising sales, bolstered by its retail media network. ” The retailer forecast enterprise sales growth of 2.5-3 percent, reaching $164 billion. percent to hit $611.3

Retail 59

Retail Media eCommerce ROI 59