The 3 Rs of marketing automation: Relevance, response and ROI
Martech
SEPTEMBER 26, 2023
By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It’s more than just delivering appropriate content — it’s ensuring it resonates with the individual when they need it, whether on social media, in an app or via email. Kissmetrics.
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