Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 74

Cookies Marketing Machine Learning Audience 74

Basis

JUNE 6, 2023

It can entice a swipe up, a sign-up, or even a bona fide conversion. In the spirit of making your CTA as strong as it can be, below are 15 best practices that will lead to higher returns and a greater number of conversions. In some cases, marketers fail to set the CTA apart from their other text.

Conversion 52

Conversion A/B Testing Audience Communications 52

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Instead, marketers need to send better emails.

Marketing 109

Marketing Performance Targeting Conversion MarTech 109

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. play games on a smartphone or tablet, making mobile a more valuable avenue for marketers to use to reach a diverse audience.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Marketing 125

Marketing Audience Communications Electronics 125

Smart-Hub

APRIL 1, 2024

However, due to the growing privacy concerns, as well as privacy-related regulations, advertisers and publishers need to review their data collection and usage methods. This contributed to the already existing privacy concerns, so the first directives regarding the usage of cookies started to appear. Social sharing.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Basis

APRIL 4, 2023

86% of US consumers are concerned about data privacy, with a full 3 in 10 unwilling to share their personal data for any reason. And a “one-size-fits-all” solution is unlikely to address each marketer’s unique concerns, from media placement options to audience targeting to conversion tracking.

Cookies 52

Cookies Marketing Machine Learning Audience 52

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Is Threads safe?

Marketing 98

Marketing Retail Fashion Conversion 98

Basis

DECEMBER 1, 2023

With the increasingly digital nature of the healthcare ecosystem, marketers in the space must be flexible and adaptable. And, thanks to a 2022 Office for Civil Rights (OCR) policy , IP addresses are now considered protected health information under HIPAA. OK, great,” some healthcare marketers might say. Certainly not!

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Martech

DECEMBER 19, 2022

Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. While all these macro changes aim at giving consumers more control over their data, it’s also making data-driven marketing a far trickier business.

Cookies 112

Cookies Impressions Conversion Audience 112

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. Any possible decrease in conversion due to the second email opt-in requirement may be offset by the increase in the quality of the email database.

GDPR 111

GDPR Conversion MarTech Marketing 111

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Ad Monsters

APRIL 25, 2024

Even before Google and the UK’s Competition and Markets Authority (CMA) release their quarterly report in April, updating the ecosystem about the latest status of Privacy Sandbox, the tech giant announced that Chrome’s apocalyptic cookie rapture would not complete by the second half of Q4, as earlier proposed.

Cookies 100

Cookies Ad Tech A/B Testing CPM 100

Martech Series

SEPTEMBER 15, 2022

Ipsos MMA , a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its Unified Marketing Measurement and Optimization, leveraging Adform’s ID Fusion solution.

Cookies 93

Cookies Marketing MarTech Media 93

Ad Monsters

NOVEMBER 9, 2022

Data privacy might just be the hottest buzzword in digital advertising. While most of the conversation focuses on how we replace cookies within our media campaigns, the challenges that come with cracking the data privacy code open doors for new areas of opportunity to emerge in a shifting landscape.

eCommerce 71

eCommerce Marketing Audience Cookies 71

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. Email marketing metrics (open rates, click-through rates, conversion rates, etc.) Paid advertising metrics (cost per click, conversion rates, return on ad spend, etc.)

Conversion Rate 84

Conversion Rate CPA Click Through Rate Conversion 84

Martech Series

JUNE 17, 2022

Avast Digital Wellbeing Report shows that people in countries with more digital freedom face fewer cybersecurity risks and stronger privacy regulations, yet transparency into privacy remains a problem worldwide. Avast , a global leader in digital security and privacy, released its first Digital Wellbeing Report today.

GDPR 77

GDPR MarTech Conversion Marketing 77

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Marketing 68

Marketing Communications Audience Cookies 68

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate. Our clients succeed on clicks and conversions.

Marketing 139

Marketing MarTech Conversion Audience 139

Martech Series

JUNE 8, 2022

TripleBlind , creator of the most complete and scalable solution for privacy enhancing computation (PEC), announced today that it has completed its SOC 2® Type 1 examination. Marketing Technology News: Intrado Offers Mosaicx Conversational Artificial Intelligence on Google Cloud Marketplace.

Healthcare 88

Healthcare MarTech Conversion Marketing 88

MNTN

SEPTEMBER 4, 2023

As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. But their necessity doesn’t mean they don’t still create challenges for marketing teams worldwide. 2023 will mark the shift.”

GDPR 52

GDPR Cookies Pop-Up Audience 52

Martech Series

AUGUST 2, 2022

Study Reveals Opportunity for Brands to Improve Consumer Data Privacy Education and Communications; Data Collection Remains at the Core of Consumer Trust. In fact, 49% of consumers polled stated that data transparency communications, cookie consent banners, and privacy emails make them trust a brand more.

Education 75

Education Communications Cookies Conversion Rate 75

Ad Monsters

OCTOBER 27, 2022

If any marketer pitched a conference centered around privacy a decade ago, they would have been laughed out of the room, expressed Playwell LLC Founder, Linette Attai. Today, data privacy is an essential component of any publisher or advertiser’s professional life and they would be remiss for not paying attention to it. .

Ad Tech 82

Ad Tech Conversion Education Audience 82

Martech Series

JUNE 8, 2022

With this investment, Immuta will meet growing data security and privacy demands by accelerating secure data access across all cloud platforms. Marketing Technology News: Intrado Offers Mosaicx Conversational Artificial Intelligence on Google Cloud Marketplace. “As

Finance 77

Finance MarTech Conversion Marketing 77

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Voice conversations are rich sources of information and insight for managers, but they’re extremely difficult to mine. Here’s a friendly guide to them. Tracked terms automates.

Cookies 107

Cookies Banner ROI Conversion 107

Ad Monsters

OCTOBER 5, 2022

From the rise of programmatic and streaming spend to mounting global consumer privacy policies to the impending deprecation of third-party cookies to increases in ad fraud and ad blockers — the industry has seen its share. . Digital Media and Advertising Technology have gone through many peaks and valleys over the last several years.

Conversion 58

Conversion Media Cookies Audience 58

Martech

JANUARY 11, 2024

Armed with this knowledge, you can personalize your marketing efforts, tailor your messaging and create exceptional experiences that resonate with your target audience. Identifying areas for improvement and enhancing the checkout process can help increase conversions and drive customer satisfaction. What about data privacy?

Conversion Rate 93

Conversion Rate Conversion Shipping eCommerce 93

InMobi

MARCH 20, 2023

In-market, we have seen three major themes in advertiser conversations: Android spend increases: On Android, advertisers still have access to the GAID, unlike on iOS where Apple’s IDFA became opt-in with ATT. However, market changes mean advertisers can no longer hesitate in many of these areas.

Advertising 52

Advertising Conversion Marketing 52

Digiday

NOVEMBER 7, 2022

Marketers are seeking quick turnarounds, shortened timelines and even more flexibility this fourth quarter, according to agency execs who say that while that’s typical of this time period, the pressure is heightened this year given the economic uncertainty. We’re seeing those short turnaround times on campaigns.”.

Marketing 64

Marketing Agency Conversion Advertising 64

Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. Proactive approach. Prioritizing first-party data.

Cookies 126

Cookies Retail Communications Conversion 126

Martech Series

OCTOBER 12, 2022

DataGrail, a leading data privacy platform, announced that it has closed $45 million in Series C funding in an oversubscribed round that brings DataGrail’s total funding to $84.2 This funding comes as the burgeoning global data privacy software market was $1.68 billion in 2021 and is projected to hit $25.85

GDPR 76

GDPR MarTech Information Technology Education 76

Digiday

OCTOBER 10, 2022

TikTok has its fair share of problems including geopolitical tensions, privacy issues, internal strains and worrisome content. Yet none of it seems to matter to marketers who can’t get enough of TikTok — or its users. To have maintained marketers’ ad spend right now is critical. They’re wary — but only to a point. “So

Marketing 69

Marketing Audience Media Advertising 69

Ad Monsters

APRIL 11, 2024

With a foundation in philosophy from Sydney University, followed by a master’s in economics and public policy at Columbia University, her approach to data is both holistic and strategic. As a keynote speaker at AdMonsters OPs , Madeleine will delve into “DATA DYNAMICS: HARNESSING FANATICISM IN THE PRIVACY ERA.”

Ad Tech 88

Ad Tech eCommerce Education Entertainment 88

Ad Monsters

MARCH 23, 2023

Online privacy regulations continue to expand, making many of the previous ways of collecting data a thing of the past. Similarly, if a user previously purchased a product from the company, the company can use that information to personalize future marketing messages or promotions to that user. Personalized campaigns?

Advertising 88

Advertising GDPR Click Through Rate Audience 88

Ad Monsters

FEBRUARY 8, 2023

So now, publishers are baking privacy-first into their monetization strategies and focusing on putting the consumer at the helm. And, p rivacy-first and consumer-first were two of the main themes that emerged from our conversations. Marketers and agencies will have to adapt spend and targeting ideologies to meet this need.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

Martech

APRIL 18, 2022

Customers’ increasing privacy expectations is yet another challenge for marketers when it comes to gaining trust. Three expert marketers talked about how to turn those challenges into opportunity during a panel recently at The MarTech Conference. ” It can’t be said enough — customers expect privacy. .

Retail 98

Retail Communications MarTech GDPR 98

Ad Monsters

JANUARY 9, 2024

AI’s Dominance at CES 2024 The conference hosts dozens of talks centered around AI, including a specific focus on marketing, social media, and entertainment. ” CES 2024 will host AI policy discussions involving speakers from various branches of the U.S. Treasury Department will participate in other conversations.

Electronics 98

Electronics Entertainment Media Agency 98