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The journey from journalism to SEO marketing expert

Martech

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Below is the transcript of our conversation. I started as a journalist covering the media, entertainment and technology space back in India in 2013. I saw an opportunity in terms of filling a void in terms of the SEO talent.

SEO 109
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Going back to basics: Marketing as a conversation

Martech

Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. Marketing is the same.

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How to Make Money From SEO With Affiliate Marketing

Lemonads

While some companies still rely on conventional advertising, online marketing techniques like search engine optimization (SEO) allow companies to connect with their audiences globally. Plus, when combined with affiliate marketing, SEO can boost the performance of your content and allow you to make money from your website. What Is SEO?

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A marketer’s guide to AI: Working with text generators

Martech

Generative AI uses large language models (LLM) trained on terabytes of data that allow us to enter simple, conversational requests or prompts to produce almost anything within seconds. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation. Get MarTech! In your inbox.

SEO 128
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Why tight budgets mean maximizing content

Martech

Then, add to the conversation with your perspective to show others how to benefit. At MIG, we encourage our clients to continue creating blog posts while we supply a steady stream of articles that we fine-tune for SEO. If you’re not filling as many orders, use your extra time to do more research into your field. Reuse and recycle.

ROI 118
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Top 3 Performance Marketing Channels You Need to Use

MNTN

Other measurable metrics and KPIs include the number of leads an ad generates or the conversion number down the sales funnel, which is of particular interest for B2B performance marketing. SEO has become very sophisticated and can apply to visual content, both static and video, as well as to written content.

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Eight Performance Marketing Channels You Need to Use

MNTN

Other measurable benchmarks include the number of leads an ad generates or the conversion number down the sales funnel. If the ad does not feel out of place for the environment it is in, consumers are more likely to enjoy your content for its entertainment value. Search Engine Optimization (SEO). Content Marketing.