Remove Conversion Rate Remove Impressions Remove Marketing Remove Retargeting
article thumbnail

CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4

MNTN

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform).

article thumbnail

B2B Retargeting: Complete Guide to B2B Remarketing

MNTN

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

When Should You Use Pre-Landers to Boost Conversion Rates?

Lemonads

In this article, we’ll briefly define pre-landers, go over their pros and cons, and tell you when you should use them to boost your conversion rates. Offers usually have their own landing pages (or landers), so pre-landers are designed to warm up customers and prepare them for this part of your conversion funnel.

article thumbnail

Real World Performance Wins from MNTN’s Top Retail Advertisers

MNTN

That all became possible with Connected TV, which helps brands hit their most important performance goals, from increasing return on ad spend, to boosting site visits and conversion rates. If that sounds like a performance marketing channel, you’d be right. Because Connected TV is a performance marketing channel.

Retail 52
article thumbnail

How Retail Brands Can Press Play on Connected TV Advertising

MNTN

Similar to other digital marketing channels, like paid search and social media, retail and ecommerce brands can drive performance on CTV with key features like precision targeting, effective measurement, and accurate, reliable attribution. And focusing on CTV and its performance capabilities can lead to ongoing growth for marketers.

Retail 52
article thumbnail

B2B Programmatic Advertising: Complete Guide for Marketers

MNTN

The advertising world can be complicated—and for a B2B marketer even more so. Programmatic Direct With Programmatic Direct, publishers will make deals one-on-one with advertisers ahead of time to offer impressions at a guaranteed price. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

article thumbnail

11 Tips That Will Increase Your App Retargeting ROI

InMobi

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different.