article thumbnail

B2B Retargeting: Complete Guide to B2B Remarketing

MNTN

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Benefits of B2B Retargeting Business decision-makers are busy and business purchases can often need a host of approvals. B2B customers may need more time to make a purchase.

article thumbnail

Programmatic 101: What is Retargeting and How Does it Work?

Basis

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How one tech company is doing marketing without cookies

Martech

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 126
article thumbnail

With Travel Restrictions Lifted, App Retargeting Is More Important Than Ever.

RevX

With more travelers making their way to popular destinations and using mobile apps to plan their trips, app retargeting becomes ever more relevant for affected mobile businesses. Ride the growth wave with app retargeting. Retargeting is a cornerstone to app marketing, and with good reason. This scenario is changing now.

article thumbnail

B2B Programmatic Advertising: Complete Guide for Marketers

MNTN

The advertising world can be complicated—and for a B2B marketer even more so. Programmatic Direct With Programmatic Direct, publishers will make deals one-on-one with advertisers ahead of time to offer impressions at a guaranteed price. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

article thumbnail

Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

MNTN

Edmundson dug into the top CTV ad trends of the last year, how advertisers are utilizing CTV as a performance marketing channel, the results of some successful ad campaigns, and how CTV supported brands during the last period of economic uncertainty. The Results Are in: Advertisers are Leveraging CTV as a Performance Marketing Channel.

article thumbnail

CTV Advertisers Saw 21% Higher Conversion Rate YOY in Q4

MNTN

Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. And those advertisers were able to expand their reach as well, with impressions served to 69% more users.