Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Programmatic advertising gives you all those good, actionable insights into campaign performance. How does programmatic advertising work?

Advertising 115

Advertising Marketing Ad Exchange Retail 115

Clearcode

NOVEMBER 9, 2023

One of the biggest operational overheads for any AdTech company are infrastructure costs. The pure nature of programmatic advertising processes, such as real-time bidding and audience creation, require huge volumes of data to be processed every second. Tell us a bit about Antimetal and what you guys do.

MarTech 87

MarTech Audience Marketing Advertising 87

Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. The programmatic supply chain is so immense, diffuse, and complex that no one is “minding the store.” Together, these reports are real eye-openers.

Media 127

Media Impressions Education Viewability 127

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The power of out-of-home delivers data, addressability, attribution, and allows us to be a full-funnel medium,” said Frey. Programmatic DOOH. The study found that 64% of U.S.

Demand Side Platform 123

Demand Side Platform Media Retail Retargeting 123

Ad Monsters

APRIL 23, 2024

Discover how John Osborn, Director of Ad Net Zero USA, aims to align the advertising industry with sustainability practices. This AdMonsters Q&A explores his dual passion for advertising and environmental responsibility, emphasizing actionable steps towards achieving net zero emissions in ad tech. Can you explain?

Advertising 52

Advertising Non-Profit Ad Tech Education 52

Ad Monsters

JANUARY 11, 2024

For far too long, the advertising ecosystem has known that news publishers are major causalities in the war against disinformation. Still, most advertisers agree they have a responsibility to support legit news sources. It provides education to the public about the world and local events. advertisers have blocked news entirely.

Advertising 104

Advertising Ad Tech Education Audience 104

PubMatic

APRIL 2, 2023

The original vision was simple: Programmatic technology was introduced to solve challenges of scale and efficiency across the open internet. We are still operating within this overly simplistic, category-based view of the digital advertising supply chain, and it’s time to put the days of ‘one-size-fits-all’ behind us.

Ad Tech 68

Ad Tech Retail CPM Audience 68

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game.

Ad network 114

Ad network Brand Awareness Ad Space MarTech 114

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. Get a Consultation For Free Contact us 1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Ad Monsters

JANUARY 11, 2023

Audio advertising is really taking off in the US. We spoke with some ad tech professionals in the podcasting world about their 2023 predictions. One thing we can expect for sure is more programmatic ads. . One thing we can expect for sure is more programmatic ads. . Laura Connell, Senior Trends Manager at GWI.

Entertainment 98

Entertainment CPM Audience Media 98

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Ad Monsters

FEBRUARY 5, 2023

Over the past 20+ years, media vet Charles Cantu worked at companies like Disney, Comcast, and MediaMath. After building and selling two digital marketing businesses, in 2018, he took his passion and expertise to found RESET DIGITAL to deliver on the promise of programmatic advertising while unleashing the power of cognitive messaging.

Ad Tech 111

Ad Tech Media Advertising Audience 111

Digiday

JANUARY 5, 2023

Register for free to watch more of the discussion and learn about growing transparency around mobile programmatic advertising. With the exponential growth of mobile advertising, brands are also increasingly seeking transparency from the many vendors they work with, including DSPs.

Advertising 62

Advertising Impressions Conversion Audience 62

VideoWeek

FEBRUARY 20, 2024

US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 The move marks Walmart’s most significant play in the world of TV advertising, a space it has been increasingly exploring over the last few years. The agreement sees Walmart pay $11.50 per share in cash.

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

PubMatic

JUNE 28, 2023

The explosive growth of the programmatic media buying marketplace has been accompanied by surging interest among publishers, advertisers, and consumers in embracing responsible media practices. This gives advertisers a turnkey approach to match their strategies to business outcomes, programmatically and efficiently.

Media 81

Media Advertising Agency Ad Tech 81

PubMatic

FEBRUARY 23, 2024

Team members from our Redwood City, New York and Cincinnati offices travelled to Pune, India to strengthen connections, foster communication, and align everyone with the company’s strategy for the new year. We are building leaders for the future, and leaders in programmatic digital advertising.

Machine Learning 79

Machine Learning Cookies Communications Media 79

Martech Series

FEBRUARY 7, 2023

Tweet How can enhanced ad intelligence be used to transform the digital advertising journey? Andrew Feigenson, CEO at Vivvix weighs in: Welcome to this MarTech Series chat, Andrew, tell us about yourself…we’d also love to hear more about Vivvix and how it enables digital advertisers.

MarTech 99

MarTech Media Advertising Agency 99

VideoWeek

APRIL 26, 2024

The company says Olli will help advertisers run more efficient campaigns, giving a clearer view across its different media channels. For example, WBD says an integration with VideoAmp will help advertisers exclude heavy linear TV viewers early in the planning process, redistributing that spend to boost reach and frequency.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Ad Monsters

DECEMBER 5, 2023

This year’s hot topics covered plenty of ground—the Privacy Sandbox, MediaMath Bankruptcy, big tech—but where does that leave us for 2024? From major DSPs going bankrupt to a slew of antitrust lawsuits against big tech companies, digital media professionals took a wild ride. And what about the predicted recession ?

Ad Tech 105

Ad Tech Media Cookies A/B Testing 105

Martech Series

JANUARY 9, 2023

The new partnership will focus on providing access to Phi’s premium digital billboards in UAE to global advertisers via Lemma. With its integration with leading global DSPs and unprecedented flexibility, Lemma will make Phi’s DOOH inventory available worldwide via the platform for programmatic purchase.

Advertising 73

Advertising Fill rate ROI Audience 73

MobileAds

MAY 15, 2023

Television advertising is a promising industry that has changed continuously throughout history due to the rapid growth of digital capabilities. To successfully launch an advertising company, first, one must choose the right place to broadcast the commercial. What does Programmatic TV give us?

Advertising 52

Advertising Audience Marketing 52

Ad Monsters

SEPTEMBER 2, 2022

And both publishers and advertisers are being critiqued for their role in improving the user experience. It’s all about putting users first and building better collaboration across the aisles. To kick off the discussion, Rob Beeler, Founder & CEO, Beeler.Tech, posed a query about how to properly maneuver page real estate. “So

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Ad Monsters

MAY 23, 2022

.” Employees are leaving their jobs at record rates, and companies are having a hard time retaining their talent. “An ad ops partner can provide the white-glove client services that companies need; the same level of service they’d want and require from their employees. Programmatic Platform & Partner Management.

Ad Ops 119

Ad Ops Ad Server Ad Tech Media 119

Basis

NOVEMBER 7, 2023

Political advertising is a unique beast. Just thinking about it makes us out of breath. Fortunately, you’ve come to the right place: This is the ultimate guide to political advertising in the 2024 US elections. Why, exactly, do political advertisers love CTV and streaming video?

Advertising 69

Advertising Education Audience Cookies 69

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. But, 33Across’ recent programmatic study argues quite the opposite. . The SSP’s findings show that programmatic display ad spending will skyrocket to $132 billion by 2022. End Results.

Cookies 97

Cookies CPM Food Ad Tech 97

Martech

FEBRUARY 7, 2024

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. I started teaching myself HTML and all about the web and building websites for anybody I could. It really taught me about this intersection of, back then, UX and marketing and technology.

SEO 109

SEO MarTech Agency Marketing 109

Ad Monsters

FEBRUARY 23, 2024

. “In 2020, I was sitting in the same Harlem apartment where I launched my company, BleuLife Media Group, and realized the need for support. “After 15 years in the industry, I hadn’t secured a major advertising contract, despite assurances from others in the field. Pillar 1 is ecosystem building.

Media 72

Media Education Audience SEO 72

VideoWeek

MAY 15, 2023

Last week, brand suitability specialist Pixability announced the appointment of Cadi Jones as Managing Director for EMEA, leading the company’s UK office. Cadi: The way we think about it is we’re really past brand safety now. The UK is now a programmatic market. It’s an advanced programmatic market.

Agency 98

Agency Audience Advertising Conversion 98

VideoWeek

JUNE 20, 2023

But we’ve also seen pullbacks in ad spending in Ukraine, depriving media companies of ad revenues. For those of us working in media and advertising, Baydachenko says there are three major ways we can help. “Digital has been better, but it’s still lost about 50 percent.

Media 105

Media Advertising Communications Agency 105

Smart-Hub

OCTOBER 16, 2023

This gathering resonated with nearly 40,000 industry professionals and featured the participation of more than 650 renowned companies. Join us in uncovering the essence of DMEXCO 2023 as experienced by our SmartHub team attendees. Let’s delve into the event’s highlights and the most engaging topics of conversation.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Ad Monsters

MARCH 9, 2023

Janelle Faulk’s diversified career in the digital media industry has guided her to her current position as Global Head of Advertising Operations at Bloomberg Media. Faulk spoke with us about her career trajectory, valuable lessons she has learned over the years, and her thoughts on where the industry is headed. .

Audience 98

Audience Media Display Advertising Education 98

Ad Monsters

FEBRUARY 7, 2024

In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments and get a deeper look into the Black experience in the industry. She helps companies in the U.S. What comes to mind when you think about being Black and working in advertising and digital media?

Ad Tech 105

Ad Tech Media Agency Audience 105

OpenX

OCTOBER 10, 2023

OpenX’s Michael Guzewicz spoke with Matthew Papa, Captify’s SVP of Business and Corporate Development, about the role search intelligence plays in programmatic and the next evolution of digital advertising. Thanks for joining us, Matthew. What does the industry at large not know about cookieless targeting?

Header Bidding 52

Header Bidding Audience Search Advertising Cookies 52

Martech

NOVEMBER 7, 2023

We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. Crimtan, based in London, is a programmatic display lifecycle marketing agency.

Banner 106

Banner Video Ads Viewability Brand Awareness 106

Martech Series

JUNE 28, 2022

B2B Intent Data Leader Honored as One of the Best Agencies, Tech Providers and Partners for Advertisers. The 2022 Programmatic Power Players list recognizes the leading agencies, solutions providers and strategic partners powering the programmatic industry.

ROI 52

ROI MarTech Agency Audience 52

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. It’s an enterprise that’s simultaneously crucial (given the ubiquity of the programmatic market) and complex (given the pace of evolution across the digital ecosystem). What is Programmatic ROI? Let’s dive in.

ROI 69

ROI Advertising Brand Awareness Cookies 69

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62