YieldBird

MAY 31, 2023

For many advertisers, the channel is one of the most important ways of communicating with users. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Ad Monsters

APRIL 24, 2024

And as it happens, it lowers the carbon emissions of each ad while meeting performance goals, since data is only transacted when the ad is viewable. 51toCarbonZero helps companies measure, communicate , and improve their carbon footprint to achieve net zero.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

Ad Monsters

JUNE 18, 2024

The Top 100 might have the heavy hitters, but it’s missing the soulful, indie corners of the internet where niche communities thrive. Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP. Double down on your unique value and communicate that to brands.

Real Estate 69

Real Estate Viewability Cookies Conversion 69

Martech

APRIL 18, 2024

Implementing a sustainable adtech solution is part of adopting a larger environmental mission that brands can communicate proudly to customers. Clearly, there’s a disconnect between environmentally conscious consumers who want to buy green and stakeholders who think “ESG is a four-letter word.

Marketing 115

Marketing Viewability Finance Media 115

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. To that end, we recommend considering the following questions as you plan and execute CTV ads: Have I crafted a story that both captivates viewers and communicates my brand’s differentiators?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Martech Series

JANUARY 30, 2023

A best-in-class dashboard will not only give you information on KPIs like viewability and click-through rate, but it can also help you forecast sales and analyze trends. Talk to your team/agency to create a dashboard that provides real-time insights into how your campaigns are performing.

MarTech 98

MarTech ROI Click Through Rate Viewability 98

YieldBird

JANUARY 22, 2025

2024 was an exceptional time in the development in AI, especially chatbots, which had a positive impact on our communication and business. So building a community based on truth and trust became a key element of our communication strategy. Viewability is important, will be important, but probably not enough.

Advertising 52

Advertising Banner Education Cookies 52

Basis

AUGUST 15, 2022

Annnnd now: Devices : desktop, mobile, tablet, out-of-home (OOH), connected TV Platforms : ad server, search, social, DMPs, DSPs, analytics, viewability, business intelligence, attribution Creative : text ( search ), display, video, audio, social, native. If we’re being honest, this doesn’t even scratch the surface.

Ad Server 97

Ad Server Viewability Retargeting Advertising 97

Digiday

DECEMBER 22, 2022

That wasn’t ideal, but I do think they fixed it quickly and they were communicative about it.” — Anonymous media executive. Twitter] wasn’t a priority advertising platform for us to begin with, to be completely honest, so for us right now, it’s just really still communicating with our audiences.

CPM 84

CPM Communications Audience Media 84

Digiday

OCTOBER 10, 2022

What used to get delivered to your door — this is what the email newsletter is now,” said Adam Berkowitz, svp, corporate communications & industry relations at email marketing platform LiveIntent. Newsletter viewability isn’t determined by platforms’ algorithms, Berkowitz added. It’s an alternative to the walled gardens.

Viewability 76

Viewability Ad Inventory Audience Entertainment 76

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. weather, utilities and more. This goes a long way towards reducing discrepancies across partners.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Ad Monsters

JULY 3, 2024

So, if we could target the behaviors of different types of bidders and provide the right incentives and signals to facilitate communication and competition among them, we could reach an alternative solution that is more elegant. These DSPs vary widely in their technical capabilities and operational strategies.

Header Bidding 105

Header Bidding CPM Impressions Viewability 105

Digiday

APRIL 6, 2023

With that data, marketers can reduce budget waste and confidently communicate their message to the right audience at the most impactful times. An added benefit of CTV is that with non-skippable ads and 100% viewable units, advertisers can increase their video completion rates and stay top-of-mind for sports fans for longer.

Advertising 73

Advertising Cookies Viewability Audience 73

Digiday

NOVEMBER 7, 2022

How are you communicating this saying this is our reason for being and here’s how these changes are going to help us get there? Another person said “since Elon took over, everything is unpredictable, bad management and communication.”. Documents were usually open and viewable. It goes back to what’s the strategy?

Machine Learning 69

Machine Learning Viewability Communications Media 69

Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. The process for this method is almost the same as website header bidding. How Does In-App Header Bidding Work?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Toronto AdOps

JUNE 25, 2019

Topics include but not limited to ad serving, programmatic media buying, viewability, digital ad fraud, yield management, ad operations logistics, best practices, digital product development, data and analytics, et cetera. We’re dedicated to encouraging a collaborative community to share knowledge and network with peers.

Ad Ops 52

Ad Ops Viewability Communications Conversion 52

Ad Colony

JUNE 7, 2022

In a world where people see approximately thousands of ads a day, it’s reasonable why marketers want to know precisely what their campaign is achieving and how viewable it is. GWI is a target audience company that provides consumer insight across 47 countries to the world’s leading brands, communication agencies, and media organizations.

Viewability 75

Viewability Video Ads Mobile Ads Audience 75

Flashtalking by Mediaocean

MARCH 31, 2022

IAB Tech Lab’s ad format guidelines for digital video and CTV will help publishers, ad networks, exchanges and server-side ad insertion (SSAI) platforms communicate a baseline technical standard for the creative files needed to serve ads on their platforms.

Fill rate 52

Fill rate Ad network Viewability Video Ads 52

InMobi

FEBRUARY 24, 2021

Publishers are likely to see higher opt-in rates when users see the pop-up AFTER they are convinced about the value they get from the app, and when app developers can clearly communicate how user consent can support their new favorite app. Introduce higher yield monetization setups and ad formats. Enable contextual targeting for advertisers.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

InMobi

OCTOBER 20, 2020

Household Targeting: Marketers must leverage household targeting to reach out to multiple personas based on visitation, appographic, and location attributes and send personalized communication based on user interests.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

YieldBird

MAY 31, 2023

For many advertisers, the channel is one of the most important ways of communicating with users. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Digiday

OCTOBER 4, 2022

Best Event Platform Kaltura – Check Point’s CPX 360 ON24 Delivers Engaging, In-Person Digital Experience to Make Webinars ZS’s Top Source of Leads Zoom Video Communications, Inc. Best In-Store Technology Nexite Salesfloor Clienteling – Sell Virtually Volumental XY Retail & ISAIA – Omnichannel Solutions.

Viewability 69

Viewability Healthcare A/B Testing Food 69

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Basis

APRIL 11, 2023

Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry? Two birds, one stone?

Impressions 95

Impressions Demand Side Platform Education Ad Server 95

Digiday

JULY 24, 2022

There’s enough demand for cheap, high viewable traffic that MFA publishers can scale these businesses profitably.”. They seem to be doing fine on their own, especially as they get better at running ad arbitrage businesses at scale. The arbitrage math scales really well for MFAs,” said Chris Kane, founder of Jounce Media.

Clickbait 68

Clickbait Advertising Ad Tech Demand Side Platform 68

Automatad Inc.

DECEMBER 1, 2023

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI. for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Digital Turbine

JUNE 6, 2022

In a world where people see approximately thousands of ads a day, it’s reasonable why marketers want to know precisely what their campaign is achieving and how viewable it is. Brands have the opportunity to leverage this by taking the initiative and adopting proven, peer-driven, and scientific best practices.

Viewability 52

Viewability Video Ads Audience Mobile Ads 52

Automatad Inc.

MAY 9, 2023

The interface helps create a path for communication between the video content and the user. Your videos should communicate your message even without audio. Increase ad viewability. Increasing ad viewability means increasing the opportunity to get your video ads viewed.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Digiday

JANUARY 22, 2023

Codeword, which is part of WE Communications, said the goal is to explore what human and AI collaboration could look like in the agency world. Instead, Aiden and Aiko help out the firm’s creative team of 106 people, with the equivalent of their hourly pay donated to pro-women in computing organization Grace Hopper Celebration.

Media 69

Media Agency Pop-Up Machine Learning 69

Ad Monsters

APRIL 25, 2024

I’m not saying that the industry should ignore things like data waste, advertising waste and non- viewable ads. In Ad Net Zero’s Working Group 1, we provide supporting companies with a Communications Guideline to ensure we’re all using the right terminology and backing up with the proper verification, validation, or certification.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Clearcode

SEPTEMBER 7, 2022

Greenwashing can be limited by incorporating the standards set out in the International Chamber of Commerce (ICC) Framework for Responsible Environmental Marketing Communications. And viewability is still Sustainable Programmatic Advertising and AdTech: The Need to Go Green way more popular [metric] than attention.”.

Advertising 52

Advertising Viewability Impressions Ad Server 52

illumin

OCTOBER 26, 2018

While in-flight we use Peer39 for IP filtering and enablement of global and industry wide advertiser white / blacklists and MOAT as a preferred partner for achieving viewability KPIs. It is our promise to work closely with your team to provide two-way communication & feedback in order to ensure your campaign’s success.

Advertising 40

Advertising Machine Learning Viewability Ad Exchange 40

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. Better content and ad quality.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. In today’s privacy-led world, rightfully reaching out to your target audience is key to effective communication. Add the new user privacy laws to that, and we are looking at a whole new puzzle. Data Privacy.

ROI 52

ROI A/B Testing Demand Side Platform CPM 52

Smart-Hub

OCTOBER 24, 2023

Ad Viewability Ads that aren’t viewed do not generate revenue. Strategies to improve viewability include: Responsive Design: Ensure your website is mobile-friendly for better ad visibility. Feedback Loop: Maintain open communication with advertisers for ad improvement.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52